with jcpenney when no one was doing mass market. he was not only business-wise but in terms of image, he was one of the first to understand the power of a brand and really run with it. he became himself a celebrity, just like today we have tom ford. back then, halston was a household name. so he's been slightly forgotten, but i think that's why we wanted to make this movie, to really show the man who sort of invented american fashion. >> and roland, the origin story mind this film, as i understand it, came about because of you and your connections to halston's family. tell us how you came to make this film. >> it's a very simple story. i've been friends with his niece and feoff ynephew. leslie is very much featured in the film. they' they've, particularly leslie,