> that was a film that probably would have been dead in the water at 49 million or $50 million"> > that was a film that probably would have been dead in the water at 49 million or $50 million" property="og:description"> > that was a film that probably would have been dead in the water at 49 million or $50 million">
nomination and win. or 2008 winner, "slum dog millionaire." >> that was a film that probably would have been dead in the water at 49 million or $50 million. those nominations meant everything. >> nebraska and her are among the smaller films seeing a 50 to 100% increase in sales after their nominations. >> is this how you do business. >> captain phillips sail past the threshold before getting an oscar nod. afterwards they were hustling for more. >> $75,000 of the brief case. >> they don't really need the pop. >> take gravity for instance. they made close to $250 million. they kept it out there in theaters and rereleased it and taking that oscar buzz and building it into more box office. >> a buzz that brings business.