republican. miles davis fans and jazz listeners tend to vote democratics as do fans of mary j. brij and bob marley. yanni republican. jay z and bruce springsteen demes and republicans both. with us from new york, this was interesting. i was thinking what do i listen to and which way does that go? >> i was thinking brooke loves all sorts of music. i would love to see pandora target her. it's all about the zip code. when you sign up, that is a lot of important data. they have said hey, let's look at the zip code ask see how they voted before. do they lean left or right? what's new is they are adding in the listening layer. if a lot of people in a certain district lean left and listen to reggae, let's put that and there can be a correlation to target