so does it give you an advantage to go to them? probably not. but, you know, if they just specialize in father's rights and men's rights, they may be more up on the law there. at the end of the day, what a great marketing ploy. here we are talking about them on national television. you know, it's a beautiful thing. it's not discrimination. >> so avery, how was it any different from a law firm saying we specialize in family law or we specialize in divorce and they're taking it to soot level where they're specifying they're specialty in divorce law. >> well, look. i don't think this is beautiful. i think this is horrifying. they're not saying that they specialize in family law. they're saying that they specialize in taking care of men in. and the argument in my opinion is an angry condemnation in a public advertisement of essentially eroding public confidence in our courts. >> rightfully so.