making out with a model. still shocking. they say, no more sex. they need to move onto the next phase. this year they're going to have two super bowl ads and they'll be funny, not racy. this is the eighth year in a row she's a spokesperson. some experts say you may want to watch out though. it may not make much sense to step away from what's worked so well for them in the past. the company went from a $100 million business to a $1.4 billion business and that's partially because of those super bowl ads. they still have a good grasp about how to get attention because it's october and they're talking super bowl ads. they may know something we don't. >> maybe so. nischelle turner, thanks.