cover-up. we hear that saying. there's a sense when someone does something egregious and take their time taking full responsibility and i hate to draw parallels. she is not abused of physically abusing someone but shades of the chris brown saga, right? what ultimately hurt chris brown and hard to come back from is people like me who supported his al b albums and then photos of rihanna. he never said he beat or assaulted her until a year and a half later. it was all i'm sorry for what had occurred, transpired. she hid for three days and then first apology comes out, i'm sorry for hurtful language. what exactly did you say that you're sorry for and why are you sorry for it? and that's what i think they really dropped the ball on. >> james, you almost get in to the psychology of what you believe the psychology is behind