it's $10 more. >> reporter: in the grocery store, milk up 5%, fruits and vegetables, 3.2%. >> 10, 15% increase, things like flour, mayonnaise. everything is unprecedented. >> i might not bias much as something. i might buy a week at a time instead of buying in bulk. >> reporter: the price of beef is rising to 4.5% in june. that's a problem for coney island lunch. >> like hot dogs, they've gone up. our ham burgers. our chilly sauce because that's made with ground beef. >> just about every item.