vendors. looking pretty sweet. if you want one of these bad boys, it's going to cost you. it retails for $598, but you can get that rain dear hat for 98 bucks. seems like they'd be right up your alley. >> thank you so much, andy. my snarky comment just went right out my head. >> you call him fat and -- >> i did not call him fat. >> trying to mend fences today, kate. he totally knows how to stop me in my tracks. coming up next, you don't have to wait for the super bowl to see ads anymore. new ads now available online are already ratcheting up the buzz way ahead of the big game. but does this new strategy work?