necessary it is for me to apologize to the people of south africa, who i have offended due to a needless and careless tweet for being insensitive to this crisis and to the millions of people living with this virus i am ashamed. smefs she was ahead of a company. on saturday the company said she is no longer a good match, firing her. the now former pr exec found herself the target of a social media mob on friday sending out that tweet right before logging offline on her 12-hour flight from london to her native south africa. >> it's not a pub liss sift's worst nightmare. it's any public figure's worst nightmare. it's like trying to put toothpaste back in the tube. you can't put it back. >> reporter: the hashtag has justine landed yet, one guy awaiting her arrival at the