>> that's right. that well known saying he who frames the issue wins the debate and we know that that's what we'll hear from donald trump. this arbitration was very smart on the part of nbc. it's probably going to remain confidential. we probably won't know the details but donald trump, interestingly, can go after univision. he still has legitimate claims for their failure to air the beauty pageant which -- not. >> not their failure. their decision not to. >> we know there was one-fourth the viewership when it went from nbc to the reels network which most people either don't know about or don't watch. >> so i want to ask you, this is a tricky question for you because you're not a lawyer, brian, but you'll know about the dynamics with univision. they have a predominantly hispanic audience, right? couldn't they make the argument, look, donald trump, you insulted our entire audience, almost our entire audience. by business, we could not do this. >> we could not stay in business