bud light, the new symbol for same-sex marriages is the equals sign. and bud, like a bunch of other advertisers came forward. now i'm going to give them a try because they were very smart. obviously, i think a gay audience is probably a little bit more on the target. why didn't they do it with overall budweiser? why not -- >> you're going to beat them up for that? >> no, no, no. it's a great thing. one of the proudest things in my career was, in the early '90s, with ikea, we were the first company with first commercial, we did the first commercial that showed two gay guys shopping for furniture. there had been no gays in advertising. and at the time, i got such vicious hate mail. and we've come such a great, long way that now these huge corporations. >> i love this. i hope the supreme court comes down on the right side of history. and we know that america's 54% for this. that's up 21% from ten years ago. this is going to happen. my point is why shouldn't businesses be on the right side of marketing.