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for her use of the "n" word. >> right. it's a private development. those private folks obviously with the island, developers of the island and paula deen's folks, they got together and decided that they through the due diligence process thought they could make a business go of it in pidgeon forge. we are excited about it. we think she has a strong brand and think our visitors will love it. >> how would you describe the local opinion of paula deen? i know you're saying, look, it's investors putting this money in. do people see her as a victim, as someone who deserves a second chance. what's the perception? small town, about 6,000 people, right? what do they think? >> that's a great question. i don't have the answer to that question. we got the press release this morning. just following social media, a lot of folks are excited. i haven't gotten a lot of negative feedback and don't expect it. i know there's folks that have their different opinions. we're just excited about growing our tourism market. >> and let me just be honest, we look at the demographics of your town.