who are green and ecologically minded. there wasn't a tie back to the company itself. it just sort of -- it was a head scratcher. >> another one you say missed, this budweiser ad. listen. >> puppies, clydesdales, what went wrong here? >> it's interesting, if you remember back in 2014, 2015, budweiser had a pair of ads with the puppy. america loved those ads. those were solid gold in terms of advertising. what i think is really interesting now maybe because the horse got hurt, by i do think a lot has happened since 2015. we had the trump presidency, the global pandemic. i wonder if that broad appeal to, you know, small town america, traditional values, i