only from responsible fisheries. >> wow, that is really impressive. you can taste it. yummy. >> big name chefs have joined in, from catch to table. he uses seafood watch every day. >> as chefs, we have an opportunity to spread that awareness, and once we can deliver something like this in this format, it's a lot more buy-in. >> why i care about it, i want the seafood that i know, love and eat today to be around for my kids, and without seafood watch and without conservation efforts like this, that's not guaranteed anymore. >> seafood watch is the most recognized seafood rating program. it's an innovative and extremely