quarter will be a downer? how can you get short? ron insanneh wrote an article about this and will give us the short side of the story. we hear a lot about geopolitical fears in the market, whatever that means. we have one big one for you today. russian troops increasing their numbers on the ukrainian border. if they move in, it is safe to say the markets will not like it, not one bit. first, to sue at the nyse. sue? >> right now, we have an update as we prepare to close out the first quarter. but outside of u.s. equities, emerging markets have been a big story, of course. there has been a real drop pretty much across the board. three big examples for you, china down 6% year to date. chile down 3.5%. turkey is down as well. in the last seven days, the etfs covering these markets have rebounded. brazil up 11% in a week. turkey up 8.5%. south africa and china up 8%. chile and india up 7%. we have the markets covered from pretty much a to z today. we have reports on oil as crude is about at the $108 a barrel mark. seema is on momentum stocks. first to bob pisani at post nine. bob? >> we are just off the highs for the day but as we move towards the close of the quarter, i want to point out winners and losers today. continuation of a number of trends. first, we have seen energy stocks, big winner. all of these names up nicely today. these are mostly in the oil services area. most of them are sitting near their highs for the quarter overall. let's move on. you were mentioning emerging markets. eem is the big etf here. you are right, it was a terrible start to the year. big sell-off. we have been coming back, seven days in a row the eem is moving to the upside. we are almost where we were back at the start of the year. one thing that's the opposite of that was the gold stocks. remember they had a miserable year last year but they started very, very strong. look at this. recently, they have been coming off of their highs. they are up today but the trend definitely is to the down side. let me move on, talk about speaking to the down side. once again today, biotech stocks, all the big names that everybody knows, gilead, biogen, most of these stocks down by double digits. i will give you an update on the ipo market in just a few minutes. >> stay with us. bob, if you think this market is going lower, how can you short the market, especially after noted investor jay jordan called for a 25% drop in stocks. ron wrote an article on cnbc.com this morning saying quote, this could be a short opportunity. he is back with ty. but you are not calling for a crash. i read the article. you are not looking for that. you think there may be opportunities here. >> yeah. i think if you are an index trader, this is not for people who have 401(k)s or have a 10 or 15 year time horizon, no reason to do anything other than dollar cost average if that's the case. if you are a trader, there are several different vehicles by which obviously you can get short. own puts, something we have in our portfolio that would protect against any potential down side, you could sell calls against favored positions so if you have stocks that have run up quite a lot, you can sell covered calls against those. taking the premium and if you are right, you will obviously help offset some of the declines in the underlying stock. there are a variety of ways to go about this. you can do index shorts as well. >> actually a hedging strategy. that's a hedge. >> if you are a trader, you firmly believe that we are sitting on the precipice of a 10% to 20% decline and you just want out, then you go out right short, just spell the spdrs or short the spdrs. you can do it in a variety of different ways. you can buy puts again outright or sell naked calls. that's a very dangerous proposition, not my favorite way to go, particularly for individual investors. >> but there are also etfs, aren't there, that are in and of themselves shorts or double shorts. >> which doubles and triples, i tend to -- >> highly leveraged. >> -- stay away from. there are a couple different mechanical problems with those, too. they tend to trade the bulk of their move in the first hour of the day. so trying to get in at the right time can oftentimes be difficult. if it's a longer term short that you want to put on for awhile, that's one thing. you can use the leveraged shorts to magnify your gains. i'm not a huge fan of those. i would rather stay as close to cash on cash as possible. or by using options, you can predefine your risk if you buy a put, you know what you can lose and so that's the way in which an individual would short, professionals do this in a variety of different ways and may even layer the trades so they are not only short, but short high momentum stocks or biotech at the same time being short an index. >> why don't you weigh in on the etfs because you follow that obviously very closely, and you have also spoken about the dangers of going double or triple short in an etf. but there are other etfs that you could use as an average investor. >> yes, but i think ron is correct on this. so there are very simple ways you can short. you can use the sh which is an inverse of the s&p 500 so if the s&p is down 1%, you are up 1% on the day. there is also for the russell 2,000 and dow 30, if you want. here's the problem. these reset every day. so you don't necessarily over time, if the dow is up 2%, you are not necessarily down 2% over a period of a month. if you can put up the full screen, i can show you, so far on this year, take a look at the full screen, so far you see the s&p 500 is up 0.7% but the pro shares inverse of this is down 1.7%. if it was a perfect match, it should be down 0.7% but that's what happens when you get these things. they reset on a daily basis. i'm fine with people using them as long as you understand this particular feature of these kinds of etfs. >> bob says reset, what does he mean? in other words, that the index itself is rebalanced at the end of every day? >> certainly the etf is. look, etfs are traded and dismembered actually by the market makers who trade them so they are trading inside the etf as well. there's a lot of other activities and there is some tracking error in some of these etfs. they don't necessarily perform in the same manner as bob just pointed out as the underlying index. really, a better way of being short the s&p is just shorting the spdrs. if you want an outright short. >> bob? >> the only point i would make is despite those concerns that i have about the reset, it's still a simple way to get short. you are not going to suddenly end up being long. it's not that far off. you just need to be aware of that fact that it resets every day. >> it's not a mirror image, as you point out. in other words, 1% rise -- >> the inverse, the double and triples, they can have even greater moves off of the indexes. >> ron, what kind of year are you looking for? when i read your article, i found it was interesting, especially against the backdrop of those who are calling for a major market event to the downside. you don't see bubble territory out there and you are looking for a pretty decent year, correct? >> yeah. i still think that this is probably going to be an all right year. it's certainly not the best year, the presidential cycle, we are approaching the sell and go away period. the market is by some measures overvalued, momentum stocks have been taken out and shot. there are risks here. it could end up being a rotational correction but i do think it will be sloppy and choppy. i started saying that in december. i do think the risk because of geopolitics and concerns about fed policy and other fundamental issues, we could see a 10% to 20% decline but i don't think as some are suggesting this is an end of the world trade. >> it's interesting, this time last year we were up 10% at the end of the first quarter. right now, we are essentially flat. >> right. right. russia in and of itself, something could happen any weekend. >> we've got it all covered. ron, great as always to see you. bob, you, too. momentum stocks, we have been talking about them all week on cnbc. let's define it. stocks that are moving neither on news nor on underlying corporate fundamentals. my personal definition is maybe sort of dumber. stocks that move because they move. seema mody has been focusing on those moving stocks at nasdaq. what you got, seema? >> i like that definition. we have definitely seen a lot of volatility in these names but today the nasdaq momentum stocks are staging a comeback. facebook, netflix, tesla, in the green although facebook off of its highs. we are still trading well below the 52 week highs for these names. down double digits over the past one month, just to put the moves that we are seeing today into perspective. but here's what's interesting. old school tech names seem to be gaining ground. stocks like hp, intel, oracle, cisco might not offer the same level of growth as new age tech but all these names are up over the past one month. one trader telling me that this rotation into value oriented tech names could be a trend to watch in the new quarter. out of these basket -- out of this basket of old school tech names, the highest percentage of analysts have buy ratings on cisco. over the past one month, shares in fact of cisco have gained better than 3% so we have to see if this is a trend to watch in the coming quarter, this rotation from new age tech to old school tech. tyler? >> seema, thank you very much. oil higher today, crossing the $108 barrel mark. how did this happen? former s.a.c. energy trader nick tiller on "fast half" yesterday sounding a bit of a warning alarm. >> the market right now is probably as dicey as i have seen it in my career. the geopolitical situation that's going on right now, not even just russia and ukraine but when you look at libya, it's in chaos. when you look at iraq, they have increased production recently but it's by no means stable. venezuela is a mess. there's a lot of reason to be concerned about supply disruption in the oil markets right now. >> oil, pretty flat overall over the past year, as you see there. down about 3% year to date. but if you look at the chart, it tells an interesting story. a lot of ups and downs volatility there so how might you play it if you want to trade it? jeff tilburg is in chicago, anthony grisani is in new york. jeff, what's your whack at this one? >> i think we are seeing a great big move in oil, above $100, but i don't think it's sustainable. obviously we have not seen the crimean, the new fears materialize as the s&p 500 pit behind me so therefore, i don't think you have to worry about crude oil going above $103. in the big picture, in the event we do see russia move forward, i think the administration sent a warning shot over the bow of the five million barrel test. if they open up the spr, they can really push the price of oil down. i want to get long the etf which shorts crude oil, szo, sam, zebra, oscar the ticker. >> anthony, your turn. >> you know, i'm looking at crude oil and thinking fundamentally this is a little overdone to the upside. tell you why. a lot of traders are focusing on the draw and cushion of 12 million barrels since january 1st. if you look at the gulf coast, we built 34 million barrels of oil there since that time. so the oil is not being used. what we are importing is not being used. what we're bringing down to the gulf is not being used. i sold it this morning at $101.80 in the may contract. i know it's taking a risk because there are some issues out there you have to be aware of but i think this market sees $2 lower and i'm also looking to sell natural gas, because i think that's been a little up a little too far for the time right now, for the season. >> so jeff, react to what anthony just said. sounds like you guys are pretty much in agreement there. >> yeah, we are. i think demand is slow and look at the gdp revision today. we are seeing this weaker demand, that should push oil lower. i'm on board with the trade. >> thanks very much. have a great weekend, guys. sheila dharmarajan with a market flash. >> we are watching the casino stocks today following a couple key headlines. caesars tumbling after offering seven million shares after the bell. also, nevada reporting that february wasn't so lucky for the strip. gaming revenue down 20% year over year for the month. despite these headlines, overall casino stocks are seeing a solid move to the upside. taking at stocks all in the green. they get a lot of revenue from macao outside the strip. it has been a tough going for these stocks. all of them chalking losses for the month, down nearly 10% so today's bounce could be a technical move with the market. maybe the worst is behind them and lady luck is blowing in their favor. sue? a big, big week for ipos. we had six more launch today. we'll have the low-down coming up next. plus phil lebeau on a dog fight in the west. it's alaska airlines versus basically everybody else. >> reporter: it is everybody else. alaska airlines is not the typical airline you book out east but out here in the west, well, there's a foothold for alaska and they are defending it in seattle as well. there is also something here for investors to like. look at this stock over the last year. up 43%. the story behind alaska's success and what's in its future coming up on "power lunch" in two minutes. free research repo, customizable charts, powerful screening tools, and guaranteed one-second trades. and at the center of it all is a surprisingly low price -- just $7.95. in fact, fidelity gives you lower trade commissions than schwab, td ameritrade, and e-trade. i'm monica santiago of fidelity investments, and low fees and commissions are another reason serious investors are choosing fidelity. call or click to open your fidelity account today. [ male announcer ] when fixed income experts... ♪ ...work with equity experts... ♪ ...who work with regional experts... ♪ ...who work with portfolio management experts, that's when expertise happens. mfs. because there is no expertise without collaboration. all right. it's been an amazing week for ipos. today is no exception. we've had several of them here, several of them uptown at the nasdaq. bob pisani is here to kind of run us through them. many of them were a good success. >> the bad news is, the results are not quite as good as they were yesterday. we had double digit results yesterday. not quite the same today. let's take a look at cbs outdoor, the first one i want to show you, the billboard service of cbs. good news, by and large. priced at 28, opened at 30.10, holding up okay. 6% gain. that's all right. cloud-based online education content provider. that's a mouthful. priced at $13, opened at $13. that's also up a little there, about 7%. okay. that's fair but not double digit gains. arrow high networks, cloud-based mobile network platform for businesses, priced at $10, opened below that. look at that, down 6%. that's not a great open there. every day health, online health related content provider. they priced at $14. they opened at $14.50. that's fallen apart. that's now at the lows of the day, down about 5%. so two of these did not do very well. the only clear winner that i see is watt, they develop wire-free charging technology. they priced four million shares at $6 and opened at $9.50. look at that. >> 72% gain. >> yeah, 72%. wire-free charging technologies. so really, we have got three out of five on the upside but only one of them is up notably. let's see if we can put up the companies that went public yesterday. so we had trinet. yesterday they were double digit gains in all three of these. they are up double digits now. applied's up a little bit. square one is down. i would say fair, not bad. everything came out. >> it dispels the notion basically that the candy crush ipo that came earlier -- >> everyone panicked when candy crush came out and now that we have seen the pricing for now eight stocks, it's clear that candy crush was a bit of an anomaly. for whatever reason, traders don't like the idea of the dependency on the one game or the game business in general. most of the other stuff has been okay. >> well, you know, it was a difficult week to have the courage to take your company public, given the way the week started. >> there are dozens that will be coming in the next few weeks. i will be very busy. >> you are always very busy. bob, thank you very much. ty, up to you. >> new reports today that thousands more russian troops are staging on the ukrainian border, constructing supply lines and hiding equipment. our chief international correspondent michelle caruso-cabrera is following every move here. >> the report is in the "wall street journal" today. they say there are now 50,000 russian troops near the ukrainian border and that's an even bigger number than the 20,000 that we heard on sunday from the leader of nato, when he spoke at this conference. now this morning, we have heard an acknowledgment from president obama where he talks about it as well. >> you've seen a range of troops massing along that border under the guise of military exercises, but these are not what russia would normally be doing, and you know, it may simply be an effort to intimidate ukraine or it may be that they've got additional plans. >> but which is it? we don't know, and there's a lot of divisive opinion about whether or not vladimir putin, the leader of russia, does plan to use those troops for an additional invasion into eastern ukraine. divided opinion because he has spoken about the recreation of the soviet union and at the same time, it would be an extremely expensive endeavor. when you look at what's happened to the russian markets since the beginning of the hostilities with ukraine, they have suffered a big outflow of capital. it has punished the country economically. the other question is ultimately, if he does invade eastern ukraine, will the markets care. when you look at what the markets did as a result of the first time around, we had a big sell-off and now we are talking about potential records again. it's been a rough start but most folks don't think that has anything to do with what's been happening in eastern europe but a lot more to do with whether the momentum has run out of the market. sue? >> thank you so much. shares of alaska airlines flying high this year, up 26% compared with the nyse airline index which is up about 12%. alaska is battling to keep its big presence in seattle as rivals like delta expand theirs. what does it mean for alaska air? phil lebeau speaking exclusively with alaska's ceo at the carriers terminal at sea-tac airport in seattle, washington. phil? >> reporter: i know you are a west coast girl at heart. you know all about alaska. i think some of our audience might sit there and say that's a niche airline, only out on the west coast. take a look at this map. you will see not all of the cities where alaska flies to, but in the u.s., their presence is growing. they now are serving more than 100 cities in the u.s., certainly a lot in alaska as well as a few international destinations, and for alaska, that growth has brought along increased competition here in the seattle market. primarily from delta, which is increasing its presence, a code share partner with alaska. we talked to the ceo earlier today and he said sure, there's more competition but he's ready to defend their turf here. >> when you offer great customer service which is something the company has done, our people have done a great job over the years and really importantly we need to offer them low fares. for low fares to work you have to have low costs. it's a lot to work with but it's kind of the basics. >> reporter: more airlines are using seattle as a launch point to asia for a couple reasons. first, there is more congestion down the coast in san francisco into l.a. asia traffic continues to grow so when you look at a launching point for an airline, seattle makes sense. that's why sea-tac is now the 14th largest airport in the united states and it's continuing to add service not only to asia but also around the united states. take a look at shares of alaska versus delta over the last year. like all of the airline stocks, these guys have had a heck of a run. it's interesting, i asked brad tillman, this is an industry that does not have a good track record for sustained success. he said i know, but maybe this time it's different. they believe it's different here at alaska. back to you. >> phil lebeau reporting from seattle. sheila, got another market flash. >> i do indeed. check out adare pharmaceuticals. it has an experimental drug to treat skin disease that was found safe in a midstage trial. it's trading four times its normal volume. it is a small market cap stock, only about $375 million but it is up over 17% on the session. tyler? >> thanks very much. world's biggest retailer going to war with one of the world's biggest credit card companies. what's at stake for consumers? plus, a big rally to end the week. the nasdaq, the most significant gainer there with about a half percent gain. the biggest winners and losers when we come back. announcer: where can an investor be a name and not a number? scottrade. ron: i'm never alone with scottrade. i can always call or stop by my local office. they're nearby and ready to help. so when i have questions, i can talk to someone who knows exactly how i trade. because i don't trade like everybody. i trade like me. that's why i'm with scottrade. announcer: ranked highest in investor satisfaction with self-directed services by j.d. power and associates. a short word that's a tall order. up your game. up the ante. and if you stumble, you get back up. up isn't easy, and we ought to know. we're in the 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provide the same benefit to the environment as over 60,000 trees. that's a trend we can all get behind. walmart suing visa for conspiring with banks allegedly to spike fees. they want $5 billion in damages. visa declined to comment. walmart is one of 35 retailers who opted out of a class action settlement with visa and mastercard over the swipe fees. two-thirds of the world's population does not have internet access and facebook wants to change that. social media giant says it's experimenting with drones and satellites to beam the web to underserved areas. shares of finish line higher. earnings at the athletic retailer rising 25% from a year ago, beating estimates, but revenue didn't grow as much as wall street was expecting. nevertheless, the stock was a little higher. to seema mody now, following the big movers at the nasdaq. >> we are off of our lows and tracking the big moves we are seeing in the momentum names which of course have been under pressure as of late. take a look at social media. facebook, pandora, twitter, they were in comeback mode but off their highs. facebook now trading in negative territory. another beaten down sector is biotech. biotech continues to trade under pressure, celgene, gilead, regeneron pharmaceuticals lower on the day. that's resulted in the nasdaq biotech index underperforming the major indexes, down on the day. i also want to point your attention to some of the old school tech names. talking about oracle among others, seeing this rotation into old school tech. cantor fitzgerald initiated coverage with a buy rating, indicating their engineered systems could be a quote, game changer in the i.t. world. analysts also writing that profit growth looks attractive, seeing shares of oracle higher on the day. lastly, blackberry. in focus, of course, posting a smaller than expected loss thanks to lower expenses. its ceo john chen spoke about its turn-around strategy. shares were up as much as 3% but now lower by around 2% on the day. back to you. >> thank you very much, seema. appreciate it. the metals markets closing for the week momentarily. it's been a very volatile week. comex gold down $1.30. rebound in the silver market. copper, this is the second day running we have had a large percentage move to the upside in copper. keep in mind longer term, we have seen quite a breakdown in that market. palladium up $13.70, once again fears about russia which is the biggest exporter of palladium, that is spooking that market and it has been for the entire week. and platinum is down $1.40 on the day. so given what we have seen this week, let's bring in kenny pulcari, and bob pisani is with me as well. we come to the end of the quarter. tell me what you see as we go into the new quarter and you wrote about this being a dead cat bounce today. >> i think that's exactly what it is. we have been under some pressure and that's what we're going to see coming into the new quarter. come april, once the books open on the second quarter, and they have gone through the marking period, i think you will see some money come off the table and rightly so. we started to see some of the high flyers break down, people taking money off the table in anticipation of the weakness that's coming. that weakness doesn't mean crash. it just means an adjustment in prices. >> we are really starting to see -- >> [ inaudible ]. >> that's an interesting question. we can't quantify how many people might want to sell big winners to pay taxes. but it is likely a factor. what i find interesting is we are getting real rotation. this is not like everything goes up 3% like we had last year or 5%. emerging markets were a mess in january, they are coming back. biotech was a huge leader. it's not now. social media was a monster in january and february. a lot of them are down in the last few weeks. this is rotation. this is actual stock picking. >> that's healthy, isn't it? >> i think it's fabulous. now you've got people who actually have to intelligently pick stocks rather than just buy an index. i personally would prefer to be an idiot and randomly pick an index and wait for it to go up. it's easier because i have other things to do with my life. but around here, everybody seems to like rotation. >> it's much healthier to have this rotation. everything just doesn't go up or down together. there are things that will perform better and there are things that have performed that people want to take money out to reallocate into the ones they think will perform going forward. >> how important are earnings this time around? >> well, earnings numbers right now are pretty low. 0.5% is what we expect from the first quarter. but remember, last year this was exactly the same thing happened. we ended up 4%. here's what i think will happen. i think the economy is going to pick up steam. i just believe that. i want to believe that. don't ask me why. i just want to believe it. >> i think you have a lot of company in that. >> people will get out of the house and start spending money finally and the gdp numbers will come up and within a few months, you will see some companies come out and raising their estimates, unlike january, when all the retailers cut their numbers. >> final word, kenny? >> he's absolutely right. most people are looking for going into the second half of the year to be a much stronger finish to 2014. let's hope so. >> you need a weekend, bob. you have been up here -- >> i know. i got to do my taxes this weekend, too. >> maybe that's what's bugging you. all right. thanks, guys. enjoy the weekend. to the bond market now. rick santelli is tracking the action at the cme. ricky? >> you know, there is always something unique about fridays, especially fridays when you get late into the end of a quarter, no exception. we see treasury rates ticking up a bit in a way that we haven't really seen all week. if you look at intraday of fives, that makes sense. even though there's an old guy-new guy issue because of the five year auction earlier in the week, we closed last week around 1.71 area, where it's been hovering since the fed meeting. elevated a bit. you see the long end, elevated a bit. here's the chart that matters. even though the curve hasn't done much today, a two week, just two weeks of fives versus 30s, 25 basis points flatter. that is huge. it's huge to have a range in a single maturity over a couple of months, but over two weeks in a spread like that, it's unreal. look at a two-week chart of the euro currency, basically 139.5 to 137.5. pretty big move. why? the ecb meeting. more stimulus, potential qe, i can't tell you but they're trying to trade it out in the currency markets. tyler, sue, back to you. >> rick, thank you very much. have a great weekend. silicon valley's turf war, how america's top tech giants get to decide who gets to work where. it's controversial. and a new "power lunch" series, executives after hours. ever wonder what power players of wall street and business do after work? we will take you to hang with former citi chairman dick parsons at his jazz club in harlem. don't miss the final installment of "the kudlow report" tonight at 7:00 eastern. it's his last appearance at 7:00 p.m. on "the kudlow report." he will still have lots to do here at cnbc. you will be seeing more of him during the day bringing the heat, fighting the good fight. check him out tonight at 7:00. it's the grand finale. we wish larry all the best. glad to have him coming to dayside. we'll be right back. 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[ male announcer ] stick it to the market before you get stuck. get the most extensive charting wherever you are with the mobile trader app from td ameritrade. welcome back to "power lunch." check out shares of gilead sciences at session lows as new prescriptions for its hepatitis c drug fell from the previous week. the high cost of the drug got the attention of law makers last week, resulting in a letter to the company which precipitated the big fall in biotechs we have been seeing. that stock is currently down about 3.5% on the session. tyler? >> thank you very much, sheila. it is the talk of silicon valley. a justice department probe into several tech giants accused of trying to fix the labor market in the valley. google, apple, intel accused of conspiring to hold down wages by agreeing not to poach each other's employees. reports now say a settlement may be near. more now from cnbc's jon fortt and re/code's liz gaines. nbc news group is a minority stake holder in re/code with whom we have a content sharing partnership. what are these companies and their executives alleged to have done, and by whom? >> they are alleged to have e-mailed each other and agreed and sometimes over the phone but there is e-mail evidence, and agreed to not recruit from each other in order to not drive up the price of their own employees. this happened quite a few years ago but the documents are just coming out now as part of the lawsuit which some people have already settled and more this week. >> this is fundamentally i guess, jon, a restraint of trade, in this case the trade not being a product unless you consider labor a product which i guess it is. >> yeah, tyler. what makes this especially interesting is in california, noncompetes are not enforceable. in other words, it's supposed to be especially different in silicon valley and in california in general, you are supposed to be able to hire freely away from each other. steve jobs was very much at the center of this. i don't think it was just about salary here for him, though that was part of it. it was also about his relationships with some of the engineers involved. i tell you, as i read through some of these documents, what i think about is nest, the company that tony fidel co-founded. he was a former apple guy. google purchased it for $3.2 billion in the process of trying to close that. i wonder if jobs were still alive if that would have been a lot more difficult. >> liz, what do we know, if anything, about settlement discussions between the various parties, the justice department or some of the individuals affected? >> well, i have been surprised to hear this described as the talk of silicon valley because i actually don't hear a lot of people talking about it. the settlement amounts i have seen are things like $10 million, $11 million, not numbers that really turn too many heads around here. and it's a boom time now. there's a lot of people making good salaries. people who would be -- who steve jobs and eric schmidt at google would have been competing over now are well situated wherever they ended up. so this is not something that's getting the masses angry in silicon valley or really affecting the businesses of the people who did collude. >> liz is suggesting this is pocket change that's involved here, but you go to an interesting point. there were personal relationships that were at the heart of many of these things, including what i guess eventually turned out to be a quite soured relationship between eric schmidt and steve jobs, i believe schmidt was on jobs' board at one time. >> well, tyler, i think the broader conversation that this should be fit into is about how larger companies and how companies in general even startups treat the rank and file workers. there's a bit of a movement in silicon valley for engineers to understand how much equity they are getting from a startup to make sure that they don't get cut out of the benefit if that company goes public, or gets acquired. this is a case of bigger companies trying to make sure that they were in control of how workers were compensated where they were working more than the free market. it kind of all fits into really who has control, who has power in that employer/employee relationship. >> all right. thank you both very much. sue? we are going to talk college, specifically tuition, room and board. you know they make up a big part of the cost of college certainly, but students are spending thousands of dollars a year on education extras. what you need to factor in. plus, some teams, very smart ones, that are trading like the pros. dominic chu is in dayton, ohio with some of them. >> so this is great because these kids here are trying to get more return on their tuition dollars by learning about the investment world. we have all-stars here, some who have actually beaten professionals out there for return. that's next on "power lunch." th. it's what you love about her. but your erectile dysfunction - that could be a question of blood flow. cialis tadalafil for daily use helps you be ready anytime the moment's right. you can be more confident in your ability to be ready. and the same cialis is the only daily ed tablet approved to treat ed and symptoms of bph, like needing to go frequently or urgently. tell your doctor about all your medical conditions and medications, and ask if your heart is healthy enough for sexual activity. do not take cialis if you take nitrates for chest pain, as this may cause an unsafe drop in blood pressure. do not drink alcohol in excess with cialis. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, seek immediate medical help for an erection lasting more than 4 hours. if you have any sudden decrease or loss in hearing or vision, or if you have any allergic reactions such as rash, hives, swelling of the lips, tongue or throat, or difficulty breathing or swallowing, stop taking cialis and get medical help right away. ask your doctor about cialis for daily use and a 30-tablet free trial. [ girl ] my mom, she makes underwater fans that are powered by the moon. ♪ she can print amazing things, right from her computer. [ whirring ] [ train whistle blows ] she makes trains that are friends with trees. ♪ my mom works at ge. ♪ you are gonna need a wingman. and my cash back keeps the party going. but my airline miles take it worldwide. [ male announcer ] it shouldn't be this hard. with creditcards.com, it's easy to search hundreds of cards and apply online. creditcards.com. and apply online. to manage your money.r guy around 2 percent that's not much, you think except it's 2 percent every year. go to e*trade and find out how much our advice and guidance costs. spoiler alert. it's low. it's guidance on your terms not ours. e*trade. less for us, more for you. welcome back to "power lunch." one of the more prominent momentum names, netflix, continuing its downward trend. that stock currently down more than .5% but if the stock closes lower today, it will have dropped for 16 of the past 18 sessions, losing about a fifth of its value over that period. that stock currently at $361.38. tyler? >> thank you very much, sheila. the price of admission, tuition, check, room and board, check, but -- there you are. but did you know students are spending thousands of dollars on education extras? think about it. textbook costs up 82% over the past decade. three times the rate of inflation. on average, students now spend about $1200 a year on books for their classes, single book can cost as much as $200. then there's those must-have tech gadgets, an average of 6.9 of those devices. not sure how you get a .9 device. we will figure that out. stuff doesn't come cheap. what about food? going out, transportation costs. in 2011, students spent an average of $765 eating off campus. kelly holland from cnbc.com has some tips on how to save on those other college costs. the admissions letters will start going out next week if they haven't already. >> they are. >> people will have to start budgeting. what are the ways people can save? >> well, certainly, hopefully you have already done your homework about financial aid so you are contending with tuition, room and board. those are the eye-popping costs but you need to save money on textbooks, too. the good thing is the internet is your friend. there are lots of web sites here that let you shop around for the best price on a textbook or even rent it. i do recommend getting the book, because some students skip it when it's expensive and the professor is ordering it for a reason. >> getting the book, i found when i was in college, it did have something to do with your success in the class. so textbook rentals are one way to do it. i assume there are some books you can get as ebooks. >> there are. a number of books you can get as ebooks. then you can buy them or buy a used book. there are a lot of ways. >> i would think the internet has made that trade much easier than it was in my day. >> much more efficient than it used to be when all we had was the college bookstore. >> what about some of the other incremental or incidental costs? are there ways to save on those things? data plans, et cetera? >> well, you mentioned the 6.9 gadgets. i agree, the .9 gadget is a flimsy item. think about it. do you really need seven tech gadgets? the most common one that students have is a laptop. that seems legit. cell phone, also legit. video game console, maybe not so much. parents, these are conversations that you can be having now with your kids to learn to differentiate between needs and wants. maybe you don't have to have all these things when living on a student budget. honestly, a data plan can come back and bite you. it's worth planning and making sure you have enough to cover video streaming and some of the things you have to do for school so you don't get charged with running over. >> lots of dorms in most colleges are wifi'ed up so you are hooking on there. but if you live off campus it's another cost. thank you so much for being with us. read the article on cnbc.com. sue? >> i did, and i took down some notes. thanks, guys. appreciate it. let's stick with the education theme. check this out. dominic chu all dressed up at last night's university of dayton's game. he was hanging with those students who were all partying after their big win. ah, but now he's back at work speaking to the next generation of traders at this year's rise forum, the largest student portfolio competition. that must have been so much darned fun. look at that. you hold it up a little higher. there we go. >> undeniable is the headline here today out of the dayton daily news. it was a blast being here in dayton watching all these students and all these fans get riled up about this elite eight appearance that this team is going to make in the march madness tournament. so being here at dayton is such an impressive feat for us because we have a big presence here and are talking to literally hundreds and hundreds of student investors. i've got two of them with me right now. two of them were in the portfolio stock competition talking about stocks. one of them is justin, who represented the university of oregon, the other is brian, representing cal state fullerton, my home state of california and of course, one you guys know as well. let's talk about your stock picks, guys. for justin, you are a guy who likes a traditional more industrial type company. what is your top pick for this coming year? >> my top pick is exel. they do carbon fiber. two thirds of the revenue comes from space. the most conservative forecast, growth rates of 12% going into 2020 so they are poised to increase their top line. they also have a lot of key patents of technology, reducing costs to the customers and more importantly, their backlogs, it's record highs so it's a sign of a healthy industry. >> this is a company that supplies other big aerospace companies. who are some of their customers? >> boeing and airbus. >> so you are talking about a company that supplies boeing and airbus. any thoughts on the risk side? defense budgets are being cut in the u.s. the aerospace business may not be firing on as many cylinders as before. any worries about that? >> well, some of the things with defense contracts, they are already stated in the contracts and they are just making helicopter blades and renewing those contracts. that's not going to be affected by government spending decreasing. >> so that's your top pick. brian, we are going to go towards a maybe newer side of the investment spectrum. your big name is in perhaps an internet play, right? >> right. i'm very optimistic about yelp for three reasons. one, i love what they're doing internationally. a few years ago they acquired an international review service and are integrating that content as we speak into their platform. second, i love what they are doing with mobile. they are using mobile applications as a source for people who want to go and look at their next favorite restaurant or whether they want to get that next haircut and they are using that mobile application which is really driving mobile advertising. >> any concern about the volatility? yelp is a volatile name, right? >> absolutely. but you see that in a lot of social media plays. i believe yelp has an infrastructure and are building that content to make them a player. >> what's your target price? >> $102. >> what's your target price, justin? >> 50 bucks a share. >> so sue, a couple big plays from the university of oregon and from cal state fullerton. back to you, sue. >> fantastic. come home soon. we miss you. this gentleman has run two of the biggest companies on the planet but all dick parsons really wanted to do was open a jazz supper club in harlem. >> i used to say to myself, this goes back a long time, when i really grow up, you know, when i'm in a position to do what i want to do, i'm going to reopen a jazz supper club. when we realized we would get our hands on it, the whole thing came together. >> indeed it did. executives after hours and parsons' private tour after the break. the year was 1964 when former time warner chairman and ceo dick parsons took his prom date to a new york jazz supper club and fell in love with the music, the glamour and just about everything else about that world. 50 years later, parsons, now retired as citigroup chairman, has turned his dream into reality as co-owner of minton's in harlem. a new feature right here on "power lunch," executives after hours, kicks off with a private tour of parsons' passion. >> when did i decide to go from a dream to trying to make a dream a reality. when i retired or actually, right before i retired. i had given some thought to what are you going to do after you aren't working in this kind of way anymore. i thought well, maybe now is the time to actually do something in the music space. my wife knows my love for jazz music and she said you ought to do something with music, you like it, enjoy it. so i made a plan that when i stepped out of the chair of citi that i would push the button and actually get something done. one was to sort of recreate something from my own past that i found just entirely enjoyable. i used to say i want to have a place where i take my wife and listen to good music and have good food. two was to do something about the sort of revitalization of the whole community and the economic part of the community in particular, to provide opportunities for people to get work up here. three was to create a place where some of those jazz musicians could get gigs. all of that from running time warner and citigroup is not the same as trying to run a restaurant. this is a tough business. this is a tough business. ♪ >> i wonder whether he thinks banking or the restaurant business is tougher. over to you, sheila. >> tell you who's having a tough day. massachusetts blocking the sale of a controversial but fda approved painkiller, declaring it a public health emergency resulting from potential opioid abuse. the drug maker criticized the action as unprecedented. remember, this company is a small cap, only has a market cap of $385 million but currently down 6% on the session. sue? >> sheila, thank you. three winners in today's trading coming up next. first, let's see what's coming up on "street signs" at 2:00 p.m. eastern time. >> yep, coming up on "street signs" at the top of this hour, just in a couple minutes' time, they say imitation is the best form of flattery but is facebook really trying to be google? why big business here in america may need russia more than we think, and lime prices are squeezing everything. we will go to a break. ♪ [ male announcer ] when fixed income experts... ♪ ...work with equity experts... ♪ ...who work with regional experts... ♪ ...who work with portfolio management experts, that's when expertise happens. mfs. because there is no expertise without collaboration. right now, the dow is up 73 points. the s&p is up ten. nasdaq in a bounce, back up 18. three winners, h & r block, and gamestop on the upside along with cognizant technology. >> we'll find out what happens the end of the day. that will do it. >> here comes "street signs" right now. hello. happy friday, everybody. scott walker and i your "street signs" cruise directors for this hour. it has been mayhem but are we done? is that it? that's ahead. it may have less than 1% of the global smartphone market, but could blackberry be poised for a comeback? we play the devil's advocate for a stock that our guest says is absolutely uninvestable. and i know you are looking forward to a marguerita tonight but it is going to cost you because lime prices are doubling. all that sour news ahead. let's begin with the

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