See how involved you can get today. We would love to hear from you. Another number is 21. Jim cramer is here to talk about the 21 ceos he thinks are worth betting on. The mad money man says the ceos behind these 21 stocks are worth investing in and the list is coming up in just about one minute. Another big number today . 48. In roman numerals as the countdown to the big game begins, we have the three men on the Super Bowl Committee, woody johnson, Jonathan Tisch and al kelly join us. Jim cramer and tyler are with us as well, getting set for cramers list of 21 bankable ceos. First we want to start with updating you on the other big themes of the day today. One of them is the dow which is down 34 points right now. The s p, a fractional gain on the trading session of 1 3 4 points. The nasdaq is up almost 19. Now lets quickly focus on two companies, both of which are really struggling based on their earnings news and thats part of why we saw that loss on the dow. Both have ceos trying to follow in the footsteps of legends. At ibm and at coach. Shares of ibm have been down today, thats the big drag on the dow right now. They are down almost 3. 5 at 181. 85. Ibm missed its revenue expectations last quarter. The Company Released its numbers last night, saying the numbers were hurt by a lack of demand for servers and storage equipment. Then of course, there is coach. The shares there are down as well, now down 7 . The company said sales dropped more than predicted during the Holiday Shopping season. Coach shares are down a full 20 in a year. Same store sales down 13. 6 , the Third Straight quarterly decline. Now youre all set. Ty, over to you. You wouldnt bet on a Football Team without knowing the coach. Dont pick a stock without knowing the ceo. You just make me smile, jim cramer. Jim cramer has a great new book called get rich carefully. Chapter five, he plays a game of 21, the bankable 21. Its about 21 ceos who are leading companies with stocks you should consider for your portfolio. We will go through those 21 ceos over the next three days. Today, we will start with seven. This is really betting the coach. This is belichick versus Mike Shanahan of my redskins. Exactly. Its funny because if you look at the people who are in the final four, pete carroll, harbaugh, belichick, these guys they are a cut above. John fox doesnt get enough recognition. What im saying is if you stripped any of those people out, you probably would not like those teams. Im talking about people i have looked in the eye multiple times on mad money and feel that they are the coaches that if you were to take them and move them to another team, we mentioned the eagles beforehand, chip kelly comes in, turns the franchise around, you take these people and you can bet on them and what theyre doing through thick and thin, because they have been so successful. These men and women know how to do business right. Isnt that the whole point here . They know how to do it strong, ethical, profitable growth for all. This is what were looking for. Lets look at the first seven. Its an interesting mix, not all from the same industry. Bob benmochet. Mark benhoff, salesforce. Com. David cody of honeywell. Sandy cutler of eaton, big auto parts maker. Lot of aerospace. Electrical. Chuck bunch, a person i dont know. And alan mullaly. We got all the kings here. By the way, i dont want to call they are kings who are women, too, because flip over a card. Your pick, dealers choice, who do you want to pick on first not pick on, but tell me why they are guys you should follow. The lead story in this hour is ibm, okay . We can say that ibm may not have the right coach anymore but i think ibm, i like what Warren Buffett felt when he bought this. They talk about the Cloud Business but its minuscule compared to the rest of the business. This man and his ideas are eviscerating ibm. All about the cloud. Yes. All about the cloud. Lets go old school with mr. Cody or mr. Cutler of two industries or mr. Mullaly. Alan came in at a time when the auto business was falling apart. What did he do first . Finance. Just like he did at boeing. He understood Balance Sheet. He understood the Balance Sheet is important. Raises the money, the other two Major Companies go under. Since then hes reinvented ford. Ford has stalled as a stock, it is still down a couple bucks from where it was two years ago. I do believe that he is bankable. Witness the fact that microsoft was trading up even though hes certainly an old school guy, people want to bet on him. I think that hes going to prove ford going back to its high from when he came on. Hes a perfect example of this. Boy, the people at microsoft wanted him, as i understand it. Because he is a guy who believes in profitable growth for all. That is his mantra and its for shareholders, it is for people who buy the product and for the workers. I like that. I like that a lot. We have, as you know, our list of the 200 finalists, the icons, rebels and leaders who transformed business over the past 25 years. It is no coincidence that i believe four of these, of your first seven, are on that list. Yes. I think that whats important, benmochet, we could say he didnt get the thanks that he deserved for saving aig. But here we are discussing him as one of the he would certainly be in my pantheon because he took a company we all thought would go under, be the biggest black hole in the history of the United States treasury and turned it into something profitable. What a remarkable task by a man. Sheer, sheer integrity. Brains, couldnt ask for more. And energy as well, that it takes to do that. What a complex job he had to take it, decide what to keep, what to get rid of, deal with the taxpayer angle there and Health Issues as well that he has had. Right. Hes triumphed over pretty much everything, lightning speed. He dealt with a lot of moving parts very quickly. Still doesnt get the appreciation. The stock is a good one. As we debated our 200, we had a spirited debate on michael eisner, who also happens to be on the list, and bob iger. Iger is one of the most likeable guys in business. One of the best. Totally. He is very likeable. One thing i share with him, birthday. Come on. You will see people come to the green room for mad money and they will have a posse as if they were dealing with rock stars, okay . You walk in the green room, you hear that igers in the green room and you go in and hes the only guy there. Like hes having cantaloupe. Heres a man who decided you know what were going to do . We are going to create brands. We are going to have brands like pirates. So youve got a theme park. Youve got merchandise. Youve got movie. You can do iterations. Look at the star wars purchase. It will be brilliant. Star wars, marvel, pixar. This is a transformer, this guy. Yes. Whats amazing is that this was a company that many people had given up on. But this man transformed it. Absolutely did. Hes a wonderfully personable fellow. I was working for abc years ago when he was president there and i was having a coffee at a coffee shop and he came i was nobody, you know . He came over and introduced himself and said hello and asked me how things were doing. You never forget that kind of touch. I was on good morning america, followed you. One day he came in said you know what, jim, that was so fabulous. All i would do, i would change this, maybe change that, maybe change this, change that. Otherwise he hated what i had done. He started out by making me feel good. Hes that kind of guy. Inspirational. Mullaly, the same sort of guy. You can talk to him. Whats amazing about alan, alan is a guy who while being old school had a lot of very Fresh Technology ideas for ford. You are seeing that. By the way, one of the main ones, lightweight it. Hes endorsed aluminum more than anyone. That truck. 700 pounds. If i could lose 700 pounds i would be in great shape. We did our show from the f150 iconic plant. What is going on at ford is one where i believe that everyone likes him. Thats important. For my bankable ceos, there have to be more than belichick would be difficult there because i dont know whether they really like him or not but they like winning. How about chuck bunch . Ppg i know the company. Glad you mentioned bunch. There are three guys up here people may not be familiar with. Bunch, cody and cutler. These people took companies that were basically hohum run of the mill companies. Honeywell is old economy companies. He has reinvented it, as a climate change, great auto, great refining chemicals, hes done so much beyond just honeywell which was just a mismatch. Watching dow chemical yesterday, take a look at what coleman attacking dupont. What was that about . Trying to be like chuck bunch. Go proprietary and look at the stock performance. When you look at a guy like sandy cutler, he inherited a company that was really about class 8 trucks and he turned it with that last acquisition of cooper into Electrical Equipment juggernaut that has just moved that stock and moved that stock up. Hes about shareholder value, hes about dividend. He is about recognizing that he can be the dominant Electrical Company in the world. You would say here about all of these guys, i think there are a couple things, just to hear you talk, these are visionaries, they had an idea about what to do with the company, they are excellent executors, and they have courage. Benmochet had to have courage. All of these guys had to have coverage. Guess who they worked for, all of these . Shareholders. Yes. How many do that . Not enough. Not enough. I got 21 in the book. We have seven more tomorrow, seven more on friday. You will stick around. We will kick around our list of 200 with you in just a couple minutes. Once again, the book is called, it is a good read, get rich carefully. Well be right back with more. Todays Yahoo Finance question of the day, do you invest in Companies Based on the ceo or do you prioritize other factors like earnings, products, services . I bet you will see a lot more people saying i look closely at the ceo after today. We will reveal the results later. Sue . Great conversation, guys. See you in a minute. To dominic chu for a market flash. Check out whats happening with bringo which just resumed trading after being halted on news that a judge ruled in its favor that googles modified version of ad words still infringes on the patents owned by vringo. They have a market cap of 325 million but trading sharply higher on this news. Back over to you. Wow. 20 gain. All right. Thanks, dom. A little later on power lunch, the men behind super bowl xlviii including the owners of the jets and the giants. Plus 200 of the most influential names in business. Life with Crohns Disease or Ulcerative Colitis is a daily game of what ifs. What if my abdominal pain and cramps come back . What if the plane gets delayed . What if i cant hide my symptoms . What if . But what if the most important question is the one youre not asking . What if the underlying cause of your symptoms is damaging inflammation . For help getting the answers you need, talk to your doctor and visit crohnsandcolitisinfo. Com to get your complimentary q a book, with information from experts on your condition. [woman]ask me. [announcer]. If you think the best bed for one of you might be a compromise for the other one. [woman]ask me about our tempurpedic. [announcer] theyre sleeping on the newest tempurpedic bed. The new tempur choice. [man]two people. Two remotes. [announcer] firmness settings for the head,legs,and back. And with tempur on top,that famous tempurpedic comfort comes any way you like it [woman]ask me about the lumbar button. [man]shes got her side. And ive got my side. [announcer] tempurpedic. The most highly recommended bed in america. [woman]dont touch my side welcome back to power lunch. Check out shares of advance microdevices, amd. The stock is down double digits in very heavy trading after the chip maker forecasted a bigger than expected fall in quarterly sales. This due to weak pc sales and a drop from revenue in gaming consoles after a strong holiday season. As a result, the Capital Markets cut their price targets on amd shares. So one of the bigger losers in todays session. Back over to you. Thank you very much. To kick off the yearlong celebration of cnbcs 25th anniversary, we today unveil a list of the 200 most influential businesspeople of the past 25 years. Over the next few months we will narrow that list to the 25 ultimates, the definitives. We did our own noodling to come up with that first cut of 200. We also assembled a three person blue ribbon Advisory Board to help us narrow and also expand our list of final contenders. The board included hermania navara, who added a global dimension for us. Jeff sonnenfeld, and paul stieger, long time managing editor of the wall street journal and chairman of pro publica, the Journalism Group that does work in the public interest. Today we will get the conversation started with our version where you can head to cnbc. Com 25 to vote for your picks and leave your comments. The conversation has already started there. I voted for my 25. To highlight some of the more controversial figures, lets bring in one of our Advisory Panel members to join sue and jim cramer. Jeff sonnenfeld, cnbc contributor and associate dean for executive programs at the yale school of management. Welcome. Good to see you. I want to get you to raise and make the case for some of the people whom you pushed hard for on our list of 200. Lets start with quincy jones, the music producer, the guy behind Michael Jacksons off the wall album and thriller. Why was he so transformative . Youre absolutely right, he did some of Michael Jacksons biggest selling records but he goes back through frank sinatra, miles davis. He goes back to lyle hampton. We dont know anybody who has this range. He would hate me telling you this, hes 80 years old, but he would be the youngest one on the set and he has which is of course a very youthful set, i can see but still, theres a sense of liveliness. Hes sharp and on the edge of the frontier of his business as anybody. The music business has gone through revolutions in technology and business models. Quincy has not ridden it. He has led each of those plus hes been a great tv producer. Fresh prince of bel air, jenny jones, peoples court. Hes been a great leader. 27 emmys along the way. Well see if he makes the cut down to the top 25. Lets go to the next one, someone i know jim has covered and sue as well. Some might argue her rein at pepsico hasnt been that successful or it was really roger enrico and she who did some of the formative work of todays pepsi. If roger were on the set with us now, he would be the first to say it was her idea to lead the divestiture of young brands. She had to stare down one of their predecessors who had actually brought it on board, taco hut, pizza hut and kfc. This was a hard thing to do. The entrepreneurial freedom that novak and the others have enjoyed is because of indras liberation. That was her plan. The move into nutrition exactly. The move into nutrition is key. Its incredible. Lets get jim in here. You have interviewed her a number of times. I have interviewed her a number of times. I was struck by the fact that she identified the trend towards water first, that the soda craze had peaked and she was criticized because a lot of people thought she was early on that. But its proven to be very profitable for her company. She is one of my bankable 21. Yes, she is. Come on. Theres a big reason why. I was once on another show, we had a stop trading segment and i said i had just had a party for my daughter who was on the swim team, and none of them wanted salty snacks. I said doesnt that spell the end of pepsico. Little did i know that in aberdeen, indra was developing more natural, better for you snacks. Forerunner of this whole issue. I stood corrected. She corrected me. Shes one of my bankable 25. Shes got great lines. Very Healthy Snack foods. I didnt know they had oh, a third one on your list, sue, when we were young pups in this game, michael dell was lauded as the transformer of industrial process. Just in time you are going to get a dell. Everybody was saying that. Thats why you like him, right . Yeah. You know, im going to segue to something which jim said just before the break about ibm in contrast. I very rarely disagree with jim and most times i regret ever having done so. In this case, michael dell is a reminder about the transformations that sometimes happen sadly because of the short term notion of our Capital Markets, michael dell has had to take this Company Private to pull off some of the miracles that jenny is similarly trying to do at ibm. What michael has done is five times over, he has fundamentally transformed dell and hes the one, by the way, who is the biggest critic of what they were doing. He would always set himself as the consumer advocate to attack what were doing wrong. When he went in to do their channel conflict, it was his creation, he resolved it. They used to go into all the computer superstores that used to exist, they decided the 800 direct distribution, he led the way i agree with you on that, but jim, it also in talking to different analysts who followed that company for a long time, there was a sense that although michael was a visionary when he founded dell, created dell and took it to the top, that he kind of lost control of the vision and the Mission Statement for the company as well. I agree with that. I think one of the reasons he had to take it private, and i like michael dell very much, is he wanted to bring control back. Remember, he is on the backs of andy grove and gordon warr at intel and also, on the backs of bill gates and microsoft. I think some would say he was an assembler. Others would say he was an early believer in mail order and thats how you get it. I think hes a transformative guy but one of the things he did was make you a ton of money during the heyday. He does know how to pick up the fragments.