But it if you have held the stock for five years, you are up a full 435 . So obviously that was a winning bet. Josh lipton is angering our coverage from beautiful San Francisco. Over to you, josh. Yeah, sue. Were here at the event just about to start as you said what were expecting here apple to unveil some new ipads. The questions, though, the features, the price points. Those are the kinds of details were looking for. Different speculation about what we might see for a full size ipad, will it be lighter, thinner . Is it going to have the 64 bit a7 chip that means it would run more data quickly. Also, might it have that fingerprint sensor like the 5s that would mean no more passwords. For the ipad mini, is it going to have the outfitted with that high def in this retina display, everything would be sharper. The colors you might see for the ipad mini. Some think maybe theyll come out with a gold iphone mini like the gold 5s nicknamed the kardashian. On top of other mobile devices you will be looking for release dates, people think about the mac line, maybe release date for mavericks, the mac operating system. So all those questions, sue, well have the details for you as soon as this conference kicks off. Terrific, josh. We look forward to it. Well be checking in with josh throughout the hour. Another shot was fired in the battle of the tablets today from microsoft, in abu dhabi. Shares of microsoft last trade down twothirds of a percent, up 30 in a year. Before john fortt headed inside to apples event he filed this report for us. Reporter yeah, another big tablet announcement today from nokia out of abu dhabi at nokia world. The 2520, new tablet from nokia launching in the u. S. And uk first. Then coming to the rest of the world. 499, same price that apple has been with the ipad. Initial sense from viewers its pretty solidly built, looks like the rest of the phones in nokias line. Well see how that does. Microsoft looking to acquire nokias devices and Services Business for 7. 2 billion. We also see two large screen phones coming out of knee kia at this event and lowerend phones. Well see if this tablet doesnt have to do better than the ipad, probably not going to happen, just add incrementally to what nokia has been able to do, gain some share in the mobile business. Of course apple event is the big news today. I will be inside sending live updates on power lunch. Back to you. All right. John fortt reporting for us. Seema also taking a look at microsoft from new york city. Seema, are they buying what microsoft is selling or nokia more appropriately selling in abu dhabi . Tyler, were not seeing any long lines at this microsoft kiosk in new york city. We have seen more customers stopping by wanting to view the product and learn more about the microsoft 2 tablet. Just in the last half hour, we have seen a gradual increase in foot traffic. The customers that haveped purchased a microsoft 2 tablet customers are picking the surface pro 2 here, that seems to be the popular choice out of the two tablets microsoft is selling at this kiosk. To tell you more about the Microsoft Surface 2 it has 75 more battery life than the previous version does. The surface pro 2, dual screen functionality and more memory as well as 899 price tag. Some of the customers that have played with the Surface Device but decided not to purchase the device said it was too vanilla, it did not have enough apps. Some apple fans agree it was a quality device but they had already invested in the Apple Ecosystem and felt there were not enough. Still a lot of customers stopping by, even if theyre mot making a purchase, trying to learn and evaluate thing ones in the tablet space. Tyler and sue. Thank you very much, seema. Apples special event is now under way in cooper tino, california. The main event has begun. Joining me at cnbc headquarters is the independent tech reporter nat ta his morris. Welcome back. Thank you. At the nyse with sue is brian blair, principal with wedge partners. Let me begin with you, natalie. What are the tablet wars if we can high per bowize a little bit, what are they boiling down to . What are the distinguishing characteristics these companies are trying to stake out about their products . Its really about price and its about battery life. Those are things people expect a lot of battery life. This is a foreign device. Foreign factor, they care a little bit about that, speed, storage, but mostly again, its about price and so thats why weve been so curious if apple can fit a retina display in something so tiny like this. A retina display means a clearer, brighter picture. Super clear High Definition picture and the other tablet makers now have that and so its going to be kind of a feat of engineering if apple is able to do that in such a small device because you dont know you dont want to make it bigger because retina takes a lot of battery. Do you sacrifice this thunderstorm factor . I dont think theyre going to do that. Do they have the retina display in their bigger non thats the ipad mini. In the bigger ones they have it. The bigger ones are retina disclay. If you want the chairty you go there. Could they do that at this price . This is some 500 depending on what model you get. They want to keep it at that. They cant bring this above you saw the surface pro now is 800. Thats still a lot for a tablet because this is something that consumers can go wet weather. Go without. Can you hold that up so they can get a look at that and the colors on the display. You will see my family photo. Are you like world wide wrestling people. Were the Justice League family. I like that. Thats a clear picture. No one warned me. I would have changed the screen shot. Still a pretty good shot, right . You have my kids here. Other competitors in this space for the small sized tablets are they ahead of apple on retina display. There are a few that have a retina display like the google next u. Nextus. Thats why this is a tablet warp. There are people saying engineering wise, they cant do it. It will make it too big, too expensive. So to distract from the fact that it wont have a retina display, then maybe theyre going to do fun colors like the iphone 5c. If that happens well see what market thinks. Im not sure. Very quickly, what defiannes retina display . The megapixel per square inch. How many are really there. The naked eye can pick that up. If i were to take a retina display next to this ipad you can tell the difference. You can look at it. You can. Sue, down to you and brian. Were going to focus on the stock side of this equation, ty. Brian joins me right now. Good to have you back. Thanks for having me. You heard what natalie thinks well see in terms of innovation from mr. Cook who has taken the stage right now. Is that enough for wall street . It may be enough for the consumer . Is it enough to move the stock . I dont think its enough to move the stock because people dont want to see features. Investors want to see numbers, that ipad can still grow. They want to believe apple can still maintain its market share in spite of offerings of less expensive and comparable tablets. So i think that wall street is going to Pay Attention to this event, to see if they can gauge innovation. What they will Pay Attention to is whether or not the apple can maintain that share and continue its growth story which we wont know until we get through the december quarter. Sounds as though youre saying wall street doesnt just want incremental innovation. Thats right. They want a little more of the wow factor in terms of breaking the mold as apple used to do. Thats right. They want some of that. They would like to see a new products category were not going to see today. People want to see investors want to see what is the next big thing. They want to feel confident apple can hold on to its share. A lot of other competitors throughout not just for ipad but iphone and apples gloets has slowed a bit. As they look at this, they want to see it if theres a continued growth path or has apple lost it. It still has a very wide margin, though, even over samsung. Right. I mean thats ipad yes. Narrowed a little bit. On ipad they have over 30 market share. A bit less on the iphone show. Josh lipton, back to you. Yeah. The event just kicking off here. Tim cook is on the stage teasing us saying he has some Amazing Products he is really excited to show us and also giving us new data points saying the ios 7 the new mobile operating system is running on 64 of ios devices as of today. So more headlines examining here. Well stick on them and back to you, sue. What do you think . You know what the 64 bit is critical but what i think is interesting the 200 million devices update is huge because theres a ton of versions of android out there and the fact is apple has one version of their ios and everybody is migrating to it. Cap we put up a chart of apple seeing if the stock is moving on the announcement. A lot of headlines throughout the hour. Its improved its position from the far righthand part of the chart. Brian, youre going to be with us the rest of the hour. Right. Appreciate it very much. Meantime another record high for the s p right now. Right now the s p is basically up 22 for the year. The etf that tracks the s p. Bob pisani is on the floor. Were now up just under a half a percent but a gain is a gain. And the reason thats happening were getting the moves up today because of sector rotation. This has been the story all year. Put up the sectors for the s p 500. Today, for example, utilities are big because weve seen a bond yield collapsing here. Consumer staples, health care, days when Consumer Staples will be down and Technology Stocks up. Today its been down. My point is nothing goes down for very long. No sectors are down all year. Thats why the s p has been strong. Meantime in the middle of the day we had some of the big heavy momentum stocks, high beta stocks move to the downside, netflix started up 9 and went straight down, dropped below its early price, closed yesterday. Thats when things started moving south. High volume. We saw big beta names including apple, apple shed 15 in a matter of 15 minutes. Linkedin, facebook, even some of the chinese internet like sina to the downside. Momentum. High volume and high beta names. You get these momentum players in and when stocks move south they all kind of pile in to the same trait trade. Thats the problem with way trading is. Machines make it easy to pile on on the upside and downside. Thanks so much, bob. Appreciate the. Ty up to you. Thanks very much. The gap between west texas oil widening to its biggest gap in six months. Brent rising after reports of a rift between saudi arabia. The saudis upset with the inaction . The civil war and iran, but west texas crude fell below 99 a barrel on increasing supply in the u. S. Gasoline contracts down 13 in a month. According to aaa, gas is below 3 a gallon in parts of 24 states. On the list, arizona, colorado, massachusetts, virginia, new jersey, just to name a few. The lowest prices were found at some missouri Warehouse Club outlets where gas is now going for 2. 66 a gallon. There are some of the states where gas is below 3 bucks. Sue . Road trip. Lets get back to josh lipton at the apple event in San Francisco continuing to monitor the headlines. Josh . Yeah. Sue, headlines still coming across here. Tim cook still on stage. Interesting data points one about itunes radio, customers love it. More than 20 million listeners listened to one 1 billion songsp. Beginning to talk about the mac. Stable. You see cannibalization from the ipad. But apple say if its going to see cannibalization they would rather see it from their products. Live from San Francisco with more headlines when power lunch returns. [ male announcer ] legalzoom has helped start over 1 million businesses. If you have a business idea, we have a personalized legal solution thats right for you. With easy stepbystep guidance, were here to help you turn your dream into a reality. Start your Business Today with legalzoom. Welcome back to power lunch. As we get ready for whats expected to be a big product event coming from apple, we wanted to get a check on the big name suppliers linked to apple products. These are the guys who make components that go into the biggest products that apple puts out. Keep an eye on names like wireless chip makers qualcomm and broadcom and other Chip Companies some of which make memory and really processor and flash memory chips as well, think about British Company arm holdings, also micron, sandisk. They could show greater than volatility if the apple event yields a lot of buzz and excitement. Back to you guys. Thank you very much. The s p at record levels and so, too, is ceo pay. A new survey from gmi ratings shows that some top executives arent just making millions, they are making billions. Heres Mary Thompson with the details. Mary . Thank you, tyler. Gmi Ratings Survey of over 2200 ceos show their median pay increase at 30 last year. Among the highest paid ceos the top ten earnings more than 100 million each. For the First Time Ever two of them earned more than a billion dollars. Keep in mind gmi ranks the ceo by total realized pay. This includes salary, bonus and perks given for 2012 plus any gains realized from options exercised stock sold and the increase in the value of their pensions and deferred compensation. Lets count down the top five. Number five apples ceo tim cook, while he received a million restricted stock units when named to that post in 2011 most of the 143 million he earned last year from gains on stock grants given in 2008 and 2010. Liberty medias greg maffei topping cook as he pocketed more than 250 million after exercising 3. 1 million options a little more than half of an option grant in 2009. Now maffei appears twice. He earned 136 million from options linked to the other firm liberty interactive. That placing him number seven on the list. Mel carmaskin, strike price of 43 cents a share, walked away with 255 million in profits placing him in the third spot. Richard kinder one of the two billionaires on the list, only paid 1 last year but converting over 30 million shares into common stock netted 1. 1 billion. He will say 10 million were bought by a limited partnership not by him personally and that would cut the value of the third and take him out of that spot. The highest paid ceo, facebook ceo Mark Zuckerberg. His profit on 60 million options with a strike price of 6 cents a share, 2. 7 billion, sold a billion dollars worth of stock in that ipo and along with 1. 2 billion in perks, which includes the use of the company jet and security makes him gmis rating highest paid ceo of 2012. Back to you. Thank you very much, mary. Lets go back to dominic chu looking at the performance of those top five stocks that are boosting their ceos pay. How are they doing . Sue, lets take a look at those stock stories behind those highest paid ceos starting with number five, go back and rewind, when we take a look at some of the realized stock gains over the last few years through 2012, apple stock surged from 210 a share in the beginning of 2010 to the record high 700 last year, shares closed 2012 at 530. During that time tim cook took over as ceo of that company after the passing of former ceo and founder steve jobs. Number four, liberty media, the diversified Media Entertainment company, has been in 2012 the company which owns really the Atlanta Braves baseball franchise, big interest in Media Companies like time warner and viacom, stock rose 50 . Number 3, sirius xm, the satellite radio on fire, up 400 . Liberty media a shareholder of sirius. Kinder morgan, energy represented in the top five and, of course, who can forget about that number one like mary said, facebook, that hot ipo, that kind of flopped and found its groove again helped founder Mark Zuckerberg solidify his billionaire status. All about the stocks, not just their salary compensation. Thank you very much. Hes not ceo anymore but hes made a ton of money from his own stock. Microsoft bound founder bill gates making another savvy play but not in tech. It will, we promise, surprise you. Apple as you know unveiling new ipads at a big event in San Francisco right now. We are there with the latest headlines. Well have them after this short break. Stick with innovation. Stick with power. Stick with technology. Get the flexcare platinum. New from philips sonicare. Tdd 18003452550 life inspires your trading. Tdd 18003452550 where others see fads. Tdd 18003452550. You see opportunities. Tdd 18003452550 at schwab, were here to help tdd 18003452550 turn inspiration into action. Tdd 18003452550 we have intuitive platforms tdd 18003452550 to help you discover whats trending. Tdd 18003452550 and seasoned market experts to help sharpen your instincts. Tdd 18003452550 so you can take charge tdd 18003452550 of your trading. [ male announcer ] lauras heart attack didnt come with a warning. Today her doctor has her on a bayer aspirin regimen to help reduce the risk of another one. If youve had a heart attack, be sure to talk to your doctor before you begin an aspirin regimen. Hello. Im josh lipton here at the big apple event in San Francisco. Ceo tim cook was on earlier. He was teasing us saying they had some Amazing Products. He was excited to show us. You have the software chief on stage, talking a lot about maveric mavericks, mac operating system saying it allows more apps without slowing down, better for imaging processing hes saying but were all still waiting to hear about those updates on new ipads, the full size, the ipad mini, what will be the futures, what will be the pricing, well bring you those headlines as soon as we get them. Over to dominic chu for a market flash. Thanks so much, josh. Were watching shares of netflix tumble, reversing early gains that took the stock to alltime highs on the back of its Quarterly Earnings results. While those results were viewed as strong with faster profit and subscriber growth had been expected the movie renter was unable to continue its rise that has taken it up more