Chairman. Chair tom wheeler it was interesting, how interested everybody is to learn exactly what the rules are about and how we structured them in such a way that they are built on the mobile model. We built them around what has worked for the last 22 years in terms of regulating the Wireless Industry in the United States. So that we could make sure that there was adequate investment that would continue to come as a result of the fact that there is no rate regulation, no tariffing, and those traditional kinds of monopoly regulation that you have heard so much about during the debate. So the feeling that i am getting here is they are saying, as i understand it better, and it is significant. Sprint has come out and say they support it. Tmobile has said they will continue investing under this. Google fiber has said even though we are now a title ii common carrier, we will continue to investigate the small wireless carriers, have said this is something we can live with. On and on and on. There has been a list of people who have said, well, the more we guest past the rhetoric and the more we get toward really what is going on here, then perhaps this is something we can take. Brad stone that said, though, will the road ahead be that easy . Should we expect litigation similar to what we saw in 2010 . Chair wheeler the big dogs have promised that they are going to litigate. One of the funny things, brad, about it is everybody talks about the 317page order. The rules actually take up 8 pages. And the other 309 pages are the explanations, which in many cases is talking to the court because we know that the big dogs are going to take this to court. Brad i am interested in your personal journey to net neutrality. You were a lobbyist for many years. What was the epiphany for you at the fcc that brought about the ruling . Chair wheeler it was longer than that. I have been a proponent of open networks before the words in the neutrality was invented because everybody talks to me. Oh, wheeler, former lobbyist. What they also leave out is former entrepreneur who started half a dozen companies, former venture capitalist who understood the importance of open internet, and access to networks. And so i walked into this job being a strong proponent of open networks. Brad did the very Public Statement by the Obama Administration last year play a role in the new rules . Chair wheeler we had been going through a whole process. I had proposed in february of a set of rules that took a slightly different approach using what is called section 706, but also asked the question about, should we use title ii . And between that period in february and or may to the middle of summer, i met with a whole bunch of consumers and innovators and investors who all said there is a real problem in the approach you are looking at. Cory brad stone with f. C. C. Chairman tom wheeler. He also spoke with at ts glenn lurie about net neutrality. Glenn our vision is about everything that is connected. The industrial internet of things. Businesses wanting to be better, more productive. Here you have got the car business which to us is one of the greatest opportunities. We see the car as the next great device in our lives. And we announced in Third Quarter we are going to connect 50 of the cars in the United States this year. So here at the show we have got a few of our partners with us. What it is is putting lt in the vehicle, utilizing that to make the car a safer, better, more productive place. It is about getting vv, vehicle to vehicle, so they can talk to each other, vehicle to infrastructure to make cities better. I can go on and on. Brad why is at ts Network Better suited for this market . Glenn we have a phenomenal network. But this is more about the platforms you build around i. O. T. And what is important is we started on this journey a long time ago. We were early, we invested early, we actually built platforms that allow us to be better partners than anybody else in the world. And i am really excited about where we are. I am excited about the partnerships we have. And yes we are leading significantly. Brad so f. C. C. Chairman tom wheeler is here with us today in barcelona. Of course last week the f. C. C. New Network Neutrality rules that also might govern wireless. What do you say to tom today if you see him, and how do you guys react to those rules . Glenn it is tough to react to them at this point. We have not seen the order yet. We know what is come out. The order is supposed to come out in the next couple of weeks and i think we will react to that once we see it. At t has said clearly what our position is, and we are pronet neutrality. The question is how and how you govern that. So we will see what happens. We will see what the order looks like. But at this point, we are optimistic that we can make it work. Brad ok. Google is one of your big partners. I was talking yesterday to a google executive, sundar pichai, who talked about perhaps introducing a google wireless network, a google branded net work. Would that be competition for at t . Glenn sure. Obviously it depends on what he is going to do. I dont know all the details about what google and sundar are going to do. I think the key here is that customers deserve choice. So if they come in and google wants to come in, that is great. Obviously we are a partner with them. But one of the things we have in our world of wireless is a lot of frenemies. A lot of partners we also compete with. And that is perfectly fine. But we will see what they are working on and talk to them and we will see where that goes. Brad i am hearing the term 5g more at this years event. Frankly, i was just getting used to 4g. What does 5g bring to customers . Glenn first of all, 4g is great. Lg is phenomenal. But what you are hearing is that 5g is coming. One of the things that we are hearing a lot is a real concern around we have got to do more for internet of things. Right . We are talking about cars, connected home, everything. And what we know 5g will bring is faster speeds and all that, we also believe it is going to be a network that also has a layer built for i. O. T. , which for us means lower power, longer battery life, and those types of things. So i am actually very excited about it. 4g is here for a while. 5g is further out. I think we have got all the capabilities that we need but it is deciding to start to see what is coming next. Cory that was the very excited at t mobility ceo glenn lurie with bloombergs brad stone. We will be back with some of the gadgets at the mobile world congress. Cory this is the best of bloomberg west. Blackberry, samsung, just a few of the companies showing off new cell phones. This comes at crucial times for each of these companies. Samsung, trying to keep a foothold in asia as iphones are skyrocketing in china. Htc hoping to rebound after three years of slowing sales. Are new gadgets enough . I put that question to crawford del prete. Crawford del prete at the end of the day it is about iconic. And that is really where everyone is headed do of i have the iconic product that is going to oot tract that next generation user or attract someone off one platform to another platform. That is clearly what they are trying to do here. Cory so lets get to specifics of the specifics. Are consumers anywhere picking phones based on the quality of the picture or is that something that the salesperson does in the store or happens with an Online Review . Crawford by and large it is socialized. By and large you are at a bar and someone takes a photo and someone says that is a nice photo. When you do a survey, you find that in the top five features people are looking for you do see image or quality of screen in those kinds of features. But to your point, it is not like it was in pcs where people would study. It is a much more social technology. Cory, that is a great picture, hmm, what kind of phone was that . That is how it tends to get socialized and people tend to learn about features. Cory so samsung talking about an edge phone that is got an image on the side. This is the third time they have announced this device. Crawford at least the second. Cory they announced it at ces at a press conference last summer in new york. They are announcing it today. At some point could we say it is announced . Crawford it is here. Cory but does that matter . It looks different. Is that the kind of thing that could actually drive sales to your point that is a social thing that people see out . Crawford i think that it is the start of a trend. We actually believe that by 2020 a fairly significant percent of smart phones will be using multiple surfaces. There is a product that is the Second Generation that uses a display on the front and on the back a kindle display. So they are using multiple sides for notifications and for reading. We think that the edge and the back are blank space and they are space that can be used. So while people may think that the edge is a little bit silly or a little bit kitschy today, i actually think it is the start of a trend, and i think you will see people experimenting. Cory interesting. So that suggests to me that the way that people buy phones is changing. In this country, the way people will buy phones is they will make a decision about platform android or iphone, and then go to a store to make the choice. Is that the way it happens in the rest of the world . Crawford it is. In many ways it is a little bit less about the individual platform, but that certainly plays in in terms of the number of apps you can get access to. But it also plays into another important feature which is cost. In my role, we do business in 60 countries. There is a reason why android has such a huge market share around the world. And that is that they are able to reach these low end points. Cory because they are giving away the software. Crawford that is why you see google soft moving in that direction. Cory so trying to find a way in there, blackberry ceo john chen. Heres what he had to say at the world congress. John chen i want to make sure that everything is agnostic. If you look at blackberry, it is nitched. It is limited. I want to be able to serve in a higher spectrum. Cory a cheaper phone. You know, i like john chen a lot personally, and it seems like they have got a better direction. Going cheap and going broad. Crawford again, i would argue that his first sentence is the one i agree with the most which is transitioning into a software and services company. When you look at the devices they are trying to go low end, trying to attract new users, but i think you give the people what they want. They have loyal base of customers. And more secure messaging, for example. Cory idc chief Research Officer crawford del prete. One of the phones introduced was the zte grand 3. Forget thumbprints. The grand 3 can see the whites of your eyes to verify your identity. I spoke about the technology with eyeverify ceo toby rush. Toby rush simply looking at your device we are able to use this Selfie Camera to look at the whites of your eye, and transform that into a key that logs you in making your life more convenient, more secure yet very private. Cory fascinating. The whites of the eye. I thought most of these devices scan the iris, not the whites of the eye . Toby the eye is a beautiful biometric. It is got a lot of i want resting features. What we are able to do is be software so we can use the Selfie Camera and see the whites. The other cameras take special hardware and there are no devices that have that so they all have Selfie Cameras, so that is great for us. Cory is the Selfie Camera a term of art . I thought it was a forward facing camera. Toby Selfie Camera sounds a lot more fun. Cory it certainly does, toby. What are the requirements of that Selfie Camera . Is that part of the evolution that is made this possible would not have been before . Toby sure. Cameras have gotten better and better. The word of the year in 2013 was selfie. So as the phone manufacturer, we love to take pictures. They are putting beautiful cameras on the front facing as well as the back. So they are now 5mega and 8mega pixels, which allows us to operate and still be able to see enough resolution. Cory and of course that is 99. 9999. These are metrics the kind of metrics that first came out in the Power Industry where they wanted to have reliability too many 9s. What is the bare minimum that you think is necessary of success in terms of the 9s or whatever . Toby sure. We typically see three levels of accuracy that people want. One is simply 99. 9, so you have three 9s. The other is 99. 99, so you have four 9s. The other is 0. 002 . Flip that around, 99. 998. So Different Levels of sensitivity. But generally four 9s are sufficient. Cory toby rush, eyeverify ceo. We will be right back with details with the looming war over mobile maps. Cory this is the best of bloomberg west. Uber, a startup valued at more than 40 billion, is buying mapping decarta. This is a big deal perhaps signaling an arms race in the world of mapping. Uber said, a lot of the functionality that makes the uber so reliable is based on map technology. Withe the acquisition decarta, we be able to fine tune products and services that rely on apps. Uber once relied solely on google map said it will utilize a blend of technologies. But this is the first acquisition they have ever publicly disclosed. It is made other smaller purchases. I talked to the managing director of prioleau advisers. He says this is a big deal. Marc prioleau i think what is really happened is google map are ten years old. As they came out, they developed a great property and everyone went to them by default. But i think as the business needs, especially Big Companies that want to dominate their space, what they are finding is that relying on the google map interface and property which is essentially designed as a consumer interface doesnt meet their needs as enterprises. So this may be the start of a trend you are going to see. Cory regarding those trends. Talk to me about 10 years ago, the dominant forces in the world of mapping, there were Companies Like garmin and tomtom, there were mapping Companies Like magellan and a few others. It is interesting that these are happening away from what was the cutting edge 10 years ago. Marc yeah, and i think there are a couple things that go into that. One is the map themselves. The digital maps have become easier to collect. And you have things like open street map that are starting to drive that. And technologies like you saw in waze, where you have mobile devices starting to collect map data. So that has changed. The other thing about map technology is that some of the technologies that are sort of under the covers there are not very sexy, not very glamorous, hard to build, and very hard to differentiate yourself positively on. For instance, routing you can have a routing thing that sends you the right way 99 times, but you will remember the one time it didnt until you die. So it is very hard to differentiate the positive but very hard to build. I think when you see things like uber going out and buying decarta, it is a great degree of buying Proven Technology and getting to the market much sooner and having a technology that they can customize for their needs. That is the key thing more than cost, more than money that is really going to drive it at this level. Cory it is interesting that these two companies, google and uber, which were Business Partners in the early days and in later days investors where google made a big investment in uber really seem like they are setting up to be direct competitors. Marc they may be. And you hear a lot about that. I think on the mapping side when uber started, they started using google maps. It is a great property. It works well. But they have gone along with what they see. Some of their real differentiation was how precisely they tune their algorithms to dispatch drivers to find customers, to do things like uber pool. What they found is they could not do that on essentially a consumerfocused app like google maps. So it appears what they are going to do is take that inside and put big effort and develop competitive advantage. It was pointed out to me on twitter this morning ups has 40 people working on routing algorithms. So for people this is big stuff. This is where you are different from anyone else. I think that is the move. Now, that is what uber wants. But i think you can extend that to big players in the mobile and internet space who look around and say we want to do search different. We want a different look. We want Something Different that is really tuned to our Business Model. And that is where you will see those companies starting to make investments in geospatial and mapping technologies. Cory there also seems to be a trend. To paraphrase public enemy is this fear of a google planet . All of these companies thinking, i dont want to build my business where i am dependent on google, and i wake up one day and watch bloomberg west and see they are competing with me. Marc right, and i think that one part is that. And certainly google has been pretty aggressive getting into from the travel business and you are using google maps, you scratch your head when google launches travelrelated products. But i also think the other part that is really important is google has done such a great job on maps because they were the first ones to understand that maps were not just pushing data to the user, it is also about collecting data, about where the user is, how they are going, what traffic conditions are. And that data becomes key to tuning whether it is your search or routing algorithms. And google gets that data. But if you are using googlemaps, you might not. So that is one of the things uber will benefit from is capture that data. Cory right. This notion that the user is providing data to the company, that google is tracking where you are going is what you are saying uber wants to track where i am going, and twitter wants to track where i am tweeting, and apple wants to know where i am shopping, on some levels to understand that user data and control over that data is really what this is about . Marc i think that is a key part of it. And again it may not be that they particularly want to know where you are going or i am