Filled less than one week after the government darted accepting applications for the 85,000 available. Businesses use it to bring foreign engineers, programmers, and other workers to Silicon Valley and elsewhere. Theyre fighting to get the 85,000 cap raised. Google is Licensing Hotel booking software from room 77 as it looks to improve its presence in the Online Travel business. It is an expedia backed startup. Many of the employees will join google and its brands and apps will remain. Hbo says the premiere of game of thrones got 6. 6 Million Viewers in its first airing. Up 52 . I was one of them. It was so popular on hbo go that the Service Crash for some viewers and wasnt completely restored until four hours later. Meanwhile, Silicon Valley, a show about a tech startup received 2. 5 ilya and viewers. Million viewers. Cory johnson here to talk about yahoo and their ability to dominate. We have the same infrastructure whether it is google or amazon or netflix or yahoo or microsoft or aol all looking at original content. Looking at 10 episode shows that might cost anywhere from 700,000 to a few Million Dollars per episode. They go toward search. Now going to this original content business and what it might mean. Can you only watch online . The success that netflix has had drawing customers, we want some of those same people and we have the cash to spend. Netflix has produced a number of hits. Amazon, we cant name a single one. Lets bring in Jon Erlichman that got a look inside of Microsoft XboxEntertainment Studios. They are making its own original series with the likes of Steven Spielberg. It is a pretty fascinating story. I yearandahalf ago, microsoft hired a very wellknown person for her work at cbs and before that at warner bros. Everyone has been asking the question, what is the xbox team working on . They have not said much until now. We got an exclusive look of what we have been doing behind the scenes. Inside this lowkey office building, microsoft is plotting its tv future tied to this. Xbox Entertainment Studios is a unit of xbox created to make original tv shows. Led by longtime hollywood executive, xbox studios is developing all stores sorts of shows. A Steven Spielberg produced halo series, live coverage of the bonner room music festival. To watch, fire up your xbox and if youre one of the 48 million members of xbox live, you might be able to stream originals the same way you watch netflix or play interactive video games. Microsoft may also have partnership deals. If you are up for it, you will be able to do funky stuff the gamers like to do. Microsoft is doing this to keep the waitlist happy and broaden its reach. Each xbox sold is worth a thousand dollars of purchases to microsoft. A number that would climb if the tv is a success. Theres also a goal of making it the anchor of the Home Entertainment network. Traditional places adding to the tech office feel as a pingpong table, a well stacked lunchroom. We commemorate successes by ringing this bell. Let the games and tv shows begin. For those curious about when these shows start, other shows will follow through that. Maybe the one where there is Less Development at this stage. The halo show being produced by Steven Spielberg is in the early days. We will have more with the former president of cbs and now president of xbox entertainment and Digital Media. What did you think of yahoo getting into this game . Yahoo has tried original shows. What we have heard from the content creators in hollywood is when i make one of these shows, where does it end up . There are different positions of power. You asked that question. Where does this stuff go. It is a very important question. They know they have this time of year where you have to make splash announcement in front of the advertisers. Theyve got to have traditional tv dollars. The rising cost of content, i wonder how much of a game changer it is an accounting challenge for netflix. The way that people have bingewatched it, they make the show a lot more expensive to them. The problem will be that we never know the experience specifics of how many people are actually watching these shows. That clicks got a bit of a break from people following the company because the subscriber numbers continue to climb as house of cards was rolled out. It is very clear that they paint a lot of pictures for that show. They dont know how many people are watching it. It sets us up for the golden age of television, really high spending by everyone hungry for content. The end result may not be a winning formula or everyone. Big stars in these shows as well. This is expensive talent. How does yahoo and everyone else keep up with that . I think the benefit that a lot of these big players have aside from generally having deep pockets is different business models. If you go with the example of boosting overall numbers of subscribers, which really used to be a show living or dying on television based on how many people are tuning in. And we just profiled microsoft for the xbox, if they can sell more consoles and get more people to sign up for xbox live, maybe that is a metric for success. The figures coverage to a certain degree for all of these potential big spenders in new tv content. We look forward to that interview later. We will be right back with more after this break. Welcome back to bloomberg west, im emily chang. Microsoft is pulling the plug on windows xp support tomorrow. The most popular operating system ever, more people using it right now. A lot of atms use windows xp and they are worried about security issues. How big of a Security Risk will this be . Who still uses xp . 15 of internet users. The u. S. Is 15 . When you go to countries such as china, more than 50 , it really blew my mind. [indiscernible] we have all the lights, the laziness. I have this image of hundreds of hackers in Eastern Europe getting extra rest, drinking. Getting ready to hack, because the vulnerabilities will happen after tonight. A lot of atms still use windows xp. They have Financial Institutions and they do other security measures. They are not connected to the internet. Who is at risk . Users. Small and Medium Companies who do not have the ability to update. Bigger bigger attacks and bigger targets with ways we have not seen over and over again. The 15 of users are going to be the target of such attacks. We are making criminals life easier. Cyber criminals are stealing. They will spend that many resources and we will give them vulnerabilities for free. How much does it cost to upgrade . You have to buy a new operating system. The best case scenario, we are running all hardware and it is very likely that we will not stop with the new version. The company to upgrade took 15 to 18 months. We have known that there is support tomorrow for windows xp. Companies did not have enough time to operate those systems and that is several years. Probably they are not in a hurry. Tomorrow, they will have we will monitoring tomorrow. Thank you for joining us on bloomberg west. Tech companies play a big role in protecting your data. Tips and tricks that people can use to try to keep your identity safe and keep yourself safe or online. Streaming on your tablet and phone. Bloomberg. Com and apple tv. Welcome back to bloomberg west. Im emily chang, here with cory johnson. Since all of the nsa issues, there have been a lot of questions about what we can do to make ourselves more secure. So, we decided to take a closer look at that. It shows you what your risks are as a consumer and the business. Target, really reeling from this thing. One of the biggest hacks in history. We have brian white with us to give us some of his tips and tricks to staying secure while online. Where does this start . I think it is great youre doing Something Like this because many of the problems we can solve by having consumers take control. And consumers understanding what their risk is and doing some prudent and necessary steps. I think they can sleep a little bit easier about the cyber risk that they read about every day. I think that is the hardest thing. How do you do this . You start with one password and your banking sites with something else. You have to go ahead and think through the upper and lower case letters, symbols, and numbers. We have to be honest. Some are moving towards a passphrase. A word or sentence that you go ahead and use the first letters of each sentence. I would say that you should have at least three passwords. Maybe a media site, another from social media sites that are increasingly concerned about. As the most secure password i put on my banking sites. As people start to pick those sites, its going to this strange and unusual site that involves downloads and other pieces of software. Youre hitting another issue that i think is important. If you look at downloads, it is presumed guilty, you should not click on it or download it. I think you need to think about who sent you something, and why did they. Are you expecting it . Download it and save it. If anything is suspicious, its very easy to copy that link and put it into your browser. It is easy to see what comes back. Oftentimes, there is something in the middle. The link might say yahoo. Com, and it takes you to an Eastern European download site. Where that is happening is the social media sites . Linkedin and twitter. Because we use the site so often, you click on it and all of a sudden you have malware on your machine. Lets talk about browsers. Google chrome is expected to be the most secure. We see firefox and Internet Explorer being number two and number three. It is hard to tell the difference between all of them right now. What is important is making sure that you are taking the it was built on opensource code and has the ability to incorporate more security features and protocols. You have to make sure that you do the updates. When you see the updates come across, take the update down because if you are using an outdated version of Internet Explorer, those are not secure. Which sites are more secure backup i know there is a difference between https and http. Https is quickly becoming the de facto standard. But that does is enables encryption between the browser and the other browser. That data, as it moves, is encrypted. That has been adopted elsewhere. If you dont see that, the very reticent about what you actually do online. Windows xp is going to stop being supported by microsoft. I wonder what are the best practices for a company to make sure they are not exposing users. What you have to think about is how your network is architected. And segment the risk of individuals. You have to assume that your employees are going to hit those sites. Must be concerned about what is leaving the network. How you push this software is uptodate. You want to make sure that your uptodate with software. Make sure to lock the device. Somebody can take it. You can go ahead and put on geolocation. Whether it is the Apple App Store or the android app store. Those are both developed to look at each application to see if there is any bad code in those apps. Security 101. Amazing how many people dont do these. Very simple and obvious steps. Still ahead, we sit down with the former president of cbs and now president of xbox and Digital Media to talk about microsofts push into original programming. You can watch bloomberg. Com, apple, and amazon fire tv. Youre watching bloomberg west. I am emily chang with our editoratlarge, cory johnson. I want to get your lead story of the day, Tech Companies and the fight for original content. We took you inside microsoft santa monica studios, and were back now with more from l. A. And a peschel interview. Went your item microsoft a yearandahalf ago, the tv team existed of one. Consisted of one. Her. Key team focusing on the hollywood story in the santa monica offices, that is where we ought up with nancy. I asked her about how broad the different tv originals xbox is focusing on will be. Here is what she said. Were dealing with the series, were dealing with limited series, or what i used to call miniseries. Feature length projects, live sports, because we cross all genres. Where you can find it is through xbox live. We are still trying to figure out from a strategic standpoint where it fits. It is something that is really unique to our platform, and it will be under the banner of xbox originals. Should be think about these shows being produced start to finish by microsoft or by xbox . Or is it in partnership with other studios . We are open to all. We have an arrangement with channel four and u. K. That were producing a series together. We can coproduce, we will solely produce, we will bring in talent. We are very flexible with whom we will work with. Use showtime as an example. Tv you think it 30 minutes, an hour, even some of the new lab platform shows like netflix, you still think in those terms. What are you guys thinking about in terms of how long a show should be . For our platform if someone comes and says i have a great animated. I think can go for 11 minutes or 10 minutes, or we see something that really only should be nine minutes, that is all used to be. One of the shows youre doing with humans that is a thriller. Youre also covering a live event, a music festival. There is a real range of stuff youre doing. What is the thought process behind the kinds of shows you want to be doing . We will obviously start with a focus on who is on xbox, and using our service. It is primarily millenials, and gamers at this point in time, both women and men. We will be looking at why they are on our platform to integrate the technology to make their tv experience much richer and more engaging. When you talk about this concert, a lot of people would like to attend, or they would like to listen to some of the music, and avoid going to tennessee. What were hoping to do, while it was unbelievably low attendance cover you can actually have a virtual festival in your own living room by being able to change this page you want to watch, have interactions with the talent before and after they are on stage using skype. The earth look at what we saw my come out was of course halo cover the signature game, and Steven Saylor spielberg producing on that program. What is the timeframe for that show you . We have not much of to say about that except that we are in development. The other project that we are developing, on certain aspects were looking at franchise building and looking at certain levels of ip that can really expand the franchise or build a successful franchise that can lift not only with television but also in games as well. The many flagship games that have come to represent xbox cover these are all fair game in terms of becoming Television Shows . I must say, and this is was a wonderful discovery for me was rich amount of ip that microsoft owns. Whether it is from fable or age of empires, gears of war, or amazing card games, or halo. These are things that frankly, if we were not attached to microsoft everyone would youre yearn to have. It is an amazing platform to work from. Whats we also asked her details with the new microsoft ceo thoughts about the tv strategy. And what about saudi sony . You busy all of that online at bloomberg. Com. All right. Thank you so much. Coming up of it is one of the Fastest Growing media site online. Find out how a poor there makes content that matters go viral. Welcome back to bloomberg west. Upworthy is on a mission to bring attention to things that matter. The Mission First media site that is known for its catchy headlines has over 50 million users that watch and share its content every month. We recently announced upworthy collaborations, a way to part with brands and organizations seeking to draw attention to topics important to society. We sat down with the cofounders and coceos, and started by asking what they think the most important topics of the world are, and who decides. Like any other media site given that is something that our readers trust us to help figure out. We think far too much media focuses on trivial stuff, celebrity news, gossip about stuff that does not help people be better citizens or understand what is going on. That is one reason we started up with upworthy, registered publishing stuff about that important topic. You get so much attention for your headlines, just a couple of recent headlines, scientist are trying to talk to aliens, and it is make interesting. Unless youre ridiculously wealthy, this grass might make you angry. We have an Excellent Team of curators who are very interesting, and we give them the mission of just trying to make stuff interesting, try to figure out why somebody who is very busy, has 1000 other things to do, as 1500 things in their Facebook News feed that they could click on, how do you make them care about this right now . We basically started by throwing out the old playbook of the proper way to write a headline , the proper way to run a company, and they how would we do it for our friends and people that we know . As upworthys traffic has shot up, so has controversy around the site. What do you say to people who claim youre stealing their content and just changing the headline . We actually get very little feedback like that. The actual feedback that we get are from the people that put their heart and soul into a video, and it got 100 views on youtube. One of these upworthy curators found it, packaged it and shared it with our huge audience, and got 500,000 or one million, or 5 million views. Some pretty interesting stuff. How would you guys and define the phrase click fraud . Click fraud generally refers to someone else running up the numbers. What we do is try to devise headlines that bring people to content that they will love you upworthy only works if people get to the content and love it so much that they want to share it