The u. S. Said earlier it identified potential preparations made by president assads armies similar to that attack. Global news 24 hours a day, powered by more than 2600 journalists and analysts in more than 120 countries. Im Alisa Parenti. This is bloomberg. Emily im emily chang, and this is Bloomberg Technology. Google searches for answers and an appropriate response after getting slapped with the biggest antitrust fine in eu history. Plus, the cyber strike crippling systems across russia, europe, and the u. S. With hiso joins us take on the latest rant somewhere and how to contain the spread. And microsoft continues its thinking inside the box with an announcement today on expanding his partnership with the file terror and the cloud. Aaron levie breaks up the tie up. First, a cyber attack is spreading across the globe today, hitting dozens of companies and some Government Agencies. Operators in new york, rotterdam, kiev, and copies like rosneft have all been victims. The strikes follow the global ransom where a salt involving the virus of last months attack affecting 100 affecting hundreds of thousands of computers in more than 150 countries. Joining us in london is caroline hyde. What do know right now about the spread . Caroline quite amazing, from chocolate to oil two Central Banks being affected by this. At least 80 countries have been hit. Ukraine and russia seems to be the epicenter of where this all started, and it started to leach out into europe and the united states. One of the Big Pharmaceutical Companies in the united states, as well. At least 2000 networks have been hit. Users have been hit. It is very similar to the one or rent the warnercry somewhere. Very similarly, the computer you find is shut down, and suddenly the demand for 300 worth of the currency if you want to be able to access your computer once again. Interpol is involved. They are investigating, so clearly they are trying to lock down the spread. Once again, it seems to be something exploiting the weakness of the microsoft operating system. Emily hang on a second. Another big story out today. Thecord antitrust fine by European Union as it issues the first penalty in its sevenyear investigation of googles dominance in googles dominance and shopping search advertising. They slept google with a 2. 7 billion fine for abusing comparisonshopping search results. Now google has 90 days to stop favoring its own service or face sanctions. The regulator at the heart of this battle spoke to Bloomberg Television and laid out all of the evidence against the company. Guest what we have found and studied intensively, i think with 5. 2 terabytes of data, is that there is a very close relationship between this ability and traffic, and traffic and revenue. Has you see is that google taken that advantage for its own shopping comparison on the cost of its rivals, and being able to do so by misusing the dominant decision in general search. That is the key of the case, that we have found google to be dominant. With dominance of course comes special responsibility to compete on merit. Caroline hyde back with us from london with one of the googlerst people to sue on these grounds in europe. Caroline we are now joined by richard staples, the ceo of a company that has been hit by allegations that google has in some way been skewing the Price Comparison services, and therefore exerting their dominance. You are a Price Comparison company. Tell us how your business was affected when google started to enter this particular area. Guest sure. We started in 1999 and grew up to be the leading Price Comparison site in europe. It was the dominant. We were in seven out of 10 countries. Doing really well. Everyone had heard of us. We were well known in the u. K. And then google basically decided around 2005 or 2000 that suddenly these shopping Price Comparison sites were a threat. And they started to systematically figure out how theyre going to take us on. What they decided to do was they were going to go to merchants and say to them, give us your feeds, give us everything from you, and we will send you traffic for free. First we werent worried. And then a series of algorithms hit in 2011, and our traffic literally fell off a cliff. Since 2011, we have lost 95 of our traffic that has come from google. And we are not the only ones. I dont know of a single Price Comparison site that hasnt been smashed to the tune of 95 or at least 65 or 70 . It is all over the place. We are not just talking about european Price Comparison sites. We are talking about american companies, as well. Caroline so when you hear the allegations and the eu what you say . Guest i think theyve got the decision absolutely right. I think google will try to make this out to the usa versus europe. They will try to say the big, Bad Commission that is absolutely rubbish. It all about google hurting consumers. The commissioner has done a fantastic job. Caroline how are they hurting consumers . Guest by removing competition. The only place i can really go to is google, and the price goes up. You got no competition. Youve got no innovation. Back to the question about why it is not a u. S. Versus europe thing, there were a number of ceos that came out yesterday saying they support mission or thats the commissioner. Ceos of oracle, getty images, news corporation. There are lots and lots of companies being impacted by google, and i am very happy to see this decision today. Caroline what can google to to rectify that can google do to rectify can google do to rectify the situation . They will come back within 60 days, and i think the right thing to do is to say, if we are preference thing our own systems at the top of google, then we have got to get some of that real estate to the other players. That is one of the things. Google are facing much bigger implications here because this is a watershed moment. This is the first time that somebody, a big authority, has come out and said, google, you have broken the laws. Your core values are not what you ultimately be. The do no evil, sanctity of your search is in question. Totally in question. And you put profit ahead of what is good for consumers. To frankly, they are going have to change their business, not just in shopping, but in things like travel, local, news, maps. This is a potential decision that can impact right across the eu and the wider world. Caroline what about your own lawsuit quest mark lawsuit quest mark lawsuit . Are you likely to get money back now and pursue that investigation now that the eu has ruled . Guest i cant talk specifically about the case, but i will say that it is following on from the eu decision, and we will definitely be pursuing that with a vengeance now that the decision has come through. We went to google and said, look, you have done wrong. This is some of the evidence. And certainly the eu is part of that. We will not be the only ones, though. There will be a lot of other players out there who are going to go after google. Caroline i cant thank you enough for joining us to discuss everything. Richard stables. At the university of. Back to you in the studio. Emily i wanted to take a look at how that shares falling to their lowest level in six weeks. That helped drag down the nasdaq , which fell more than 1. 5 today. Paceenchmark index is on for its worst month since october, and is set to snap it seven months winning streak. The nasdaq has been up for 10 the last 11. Up, a new cyber attack is making its way across russia, europe, and the u. S. , one month after the race where attack. The ceo of mcafee will be joining us. And Bloomberg Technology his Live Streaming on Twitter Technology is Live Streaming on twitter. Emily a status update from mark zuckerberg. Has 2 billion users, making it the First Social Network to connect that many people. By comparison, Googles Youtube easily announced it has 1. 5 million users 1. 5 billion users. He says their mission is to bring the world closer together. Back to our top story. Dozens of companies and Government Agencies falling victim to yet another rant somewhere hack attack, including the likes of wpp and a pharma giant. More than 80 companies in russia and ukraine were initially struck by the petya virus that disabled users and told them to pay 300 in crypto currency to unlock it. Joining us now, mcafee ceo chris young. Your researchers have been looking into this. What have you discovered . Guest we have discovered that the real story here is the evolution of rent somewhere. We did see a global rent somewhere attack, but the way we have seen this attack work is we have gone from single instances where users were get fished, to now hybrid attacks where this rent somewhere attack used and exploit we saw in the proper in the attack we saw a few weeks ago, but it is now using new x to go new exploits after credentials and attack machines that are necessarily unpatched, which was the case. Ith wannacry with wannacry they now are affecting entire networks. Thats what we started to see with wannacry, and we are seeing the next step of the evolution with petya. Emily what should companies be doing to protect themselves . Isst the number one thing make sure they are catching the vulnerabilities they have been alerted to in their environments. Second they may need to be doing is making sure they are updating all of their cybersecurity defenses. Make sure they have got the latest versions of the Cybersecurity Software working, adequate monitoring and alerting capabilities in their organization, make sure they got users on the alert for these kinds of attacks, as well. A really good, important source of intelligence when these kinds of attacks happen. Emily why are rain somewhere attacks becoming so popular among hackers . Guest we believe it is a few reasons. Number one, there is an case for then this red zone where attackers to monetize the attack in different ways that we different ways that we have traditionally seen when it is just stealing sensitive information. In this way, they dont have to steal any information. They can just look to receive payment in order to allow the user to move forward in using their machine. But we also believe what we are starting to see here with wannacry, as well as with petya, is a move to try and test what is possible. Perhaps they are looking for a bigger prize down the line by affecting entire organizations whose operations can be disrupted i these kinds of attacks. We dont think we have seen the end here. We think we are just seeing the beginning chapters. Emily 12 how does the movie progress, and how does it mark well how does the movie progress, and how does it end . Guest we do expect to see more attacks like this. We expect the range where purveyors will try to use other forms of propagation, other forms of stealing credentials, which is what we are starting to see here in petya verses what we saw with wannacry. We expect they are going to test different methodologies and see which commendations work best for them, and ultimately seek to monetize themselves. In this particular case, many of the bitcoin wallets were hardcoded into the software itself. We have only seen small amounts, less than 50,000 worth, of payments go into those bitcoin accounts so far. We expect to see this continue to evolve, but we believe this is something that is just beginning, and that we have got a lot more of these kinds of attacks that we will experience over the course of the coming months and into the next few years. Emily what do you think is driving these cybersecurity stocks down, whether it is symantec or fireeye or checkpoint . Guest i have the luxury of being a privately held company, so im not focused on stock price. What i think we really are seeing is a call to action for the industry. Those who are cybersecurity practitioners, you have got to move to the next generation capability of cybersecurity products that are out there. A lot of our newer technologies were at the front and center of being able to detect and stop these kinds of attacks. Touching continues to be a very important part of not only good i. T. Hygiene, but good cybersecurity hygiene. As i mentioned earlier, users are important. Tend tond to send see these things early, and they can be an important Early Warning of when your organization may be vulnerable to an attack. Working closely with vendors, with employees, and really driving a full lifecycle approach is what is very important for anyone who is responsible for protecting their organization. Emily all right, chris young, ceo of mcafee joining us. That so much. Coming up, a competition in the cloud heats up. Microsoft and box are expanding their partnership. We will get the details from the box ceo next. Check us out on the radio. You can listen on the Bloomberg App or bloomberg. Com, or on sirius xm. This is bloomberg. Emily in partnership news, microsoft and box are expanding their deal to reach more large, corporate customers with their file sharing and storage service. Customers will now be able to store their data and microsofts cloud platform. It will allow for future integration between Artificial Intelligence and Machine Learning capabilities with boxs cloud content management platform. I met with their ceo and asked what kind of customer demand they are expecting from this deal. Guest about 74,000 companies globally, including 64 of the fortune 500, microsoft their Cloud Services is in about 95 of the fortune 500 or more. There is already a lot of significant overlap between our Customer Base and there is in the cloud. We are hearing for more and more of our customers that they want to be able to leverage some of the more advanced scalabilitys, and be will to have things advanced capabilities, and be able to do things like store their data and more places around the world. Emily i know you may consider using microsofts ai services. How would that work . Guest if you think about all the content and information we have in the box, theres billions and billions of files. Every one of those has different knowledge and information. Really the only way to extract that knowledge or information is by using some amount of advanced technology, whether that is Artificial Intelligence or more advanced Machine Learning capabilities. Things like being able to upload a video of this conversation and make it fully searchable, and be able to have various tags of different content that was discussed him of being able to upload audio and make a completely searchable, being able to summarize documents, translate documents and text. All of those kinds of capabilities are becoming more and more readily available the of microsoft and others available Via Microsoft and others come up so we want that plugged into box so our customers have the most intelligent way to sort and share their content. Emily is a lot of activity happening now encrypted currencies. Crypto currency believers believe that the block chain will one day make cloud providers obsolete, and that all of the cloud will be peertopeer. Have using about this . Guest that would really be bad news for us if that happened. Certainly we are more in favor of the cloud model. Peertopeer has been tried a number of times over the years in different capacities, and obviously, from an academic standpoint, it is incredibly exciting, the possibility that you could have with a completely distributed network of systems and computers that could power all of the various servers that we use. But there are also practical limitations between security and liability. The cloud is awfully good at that at this point. Where do you expect box to expand . Guest right now is an eight regions globally in some of the key markets where we have a lot of customer demand. Our Current Customer demand in terms of where box is being used in were customers are trained for it certainly exceeds the eight regions we are in now. I think you can imagine us in places like south america, where we are seeing more and more traction over time. In canada, throughout europe, and broadly in asia. Longterm we are excited about the possibility of entering china, and some of the Growth Prospects there. A bunch of new markets over the coming years that we are paying attention to, and we certainly are going to need to have infrastructure in those locations. Our preference is that we dont build that ourselves, but that we can leverage partnerships like amazon and ibm and microsoft and others to be able to deliver that technology to our customers. Emily have you intend to navigate regulatory and censorship issues in china, specifically . Guest this is why it is still a pretty early conversation. We think that there are different entry strategies that companies have been successful with. Obviously joint ventures on the ground, being able to have isolated versions of your product. We are fortunate where the type of content that goes into box is not the same kind of content that you generally see from a facebook or google as having issues globally. Is much more corporate information. Have a lot more customers that use box globally, including in china, for Global Manufacturing processes and distribution networks. Sureob would be to make that customers could use a very secure, highly private version of box in any country they choose, including china, and we would only into the market oneweek no comfortable week of provide that sort market when we thought comfortable we could provide that service. Emily coming up, our exclusive conversation with kiersten green and her outlook on the ecommerce sector as consolidation heats up. This is bloomberg. Alisa i am a Alisa Parenti in washington, you are watching Bloomberg T