To the health care system. They hope. They hope, who have never been covered before. That is a major change to american society. It didnt get off to a strong start, but we have momentum. Yes, they say it is working properly now. We are also going to be talking about 3d printing and the change it has brought to the particular industry. I love this topic because it is not a new technology. It has been around for a couple of decades. 30 years, but all of a sudden it is available to people on a personal level. Ge is already making parts for their engines from 3d printing. Now it is available to vipped and it is going to change the world. We have sam to talk about that. I think it is going to be an interesting thing. The price is coming down. 500. Not unlike fax machines and scanners. My husband wants one. We are going to talk about 3d printing as well. Today is monday. Pimm is not here, but bill and i are going to try to guess todays mystery guest. I tried this before, and i was a total flub. I hope you are not counting on me. I am. 20 questions i used to be good at, and i used to be good at concentration. My mother remembers that. I hope we figure out before it is obvious who it will be. We get three hints. All that just two, i forget. Next at and more over the couple of hours. Lets get to headlines. A couple of stories at this hour. Five former prosecutors we could talk about what is going on to the markets. Of former eights aids made off were helping run the scream. The two men hired by made off hired with llingts experience, convicted on all counts. They failed to persuade a federal jury in manhattan that they were ignorant of the fraud. Bill ackman has driven the company further into the arms another investors, Dominique Strauss kahn. He announced plans today to nominate three Board Members nominated by i kahn kahn. Reported a 42 drop in providence is. J crew is said to be contemplating an i. P. O. Later this year. Those are the top headlines. Back to you. Thank you, su keenan. As we mentioned at the top of the broadcast, the deadline for enrolling in Health Care Coverage is just one week away. It is more important than ever to be an informed consumer. A Company Called vitale always is helping people when it comes to finding the right doctor. Joining us now is a chief executive of the company. Great to have you here. Thanks, great to be here. Talk about what you do specifically . Vitals is in the business of helping people pick a doctor and make an informed choice. Like expedia . Yes. We do that by pulling together billions of pieces of information across the country, as well as dentists and hospitals, and what it costs you to see a doctor. That combination of quality, cost and access is what we try to wrap up on the site and help people make an informed decision. You say you have 12 Million People coming to the site every month . Yes. Are you telling me that people are willing to look at how they use health care in terms of going to a Doctors Office the same way they would when it comes to buying earphones, toasters, going to a restaurant or other things . Will people accept getting their knowledge about a doctor from a website based on ratings . Well, if it is a trusted source. We combine patient ratings with empirical information, what procedures they to, special speaker tees, awards they have won, certifications or sanctions. We combine what we call the impirkal information with the subjective patient rate, and that gives you a picture. We also have algorithms that have quantified them. How do you do that . I am a mathematical person. I like a formula to tell me who is a good doctor . How do you do that and make sure you are getting the right doctor for the right person. We believe the best people to assess doctors are other doctors. We have mapped referral patterns. Doctors never say how they feel about other doctors. We are looking at referral patterns, satisfaction scores that patients have, procedure outcomes and volumes. How do you prevent people from gaming the system the same way they do with an amazon book review. This is your life potentially at stake here . What if they game the system, and they get four stars, but they are not worth four stars . With any usergenerated content, you have all sorts of protections, the frequency, the similarity of the language. Most of the reviews have exclamation points. We have things to ensure foe that. Again, that is only one aspect. You may look for that in a pediatrician or a primary care doctor. When it comes to a surgeon, you are going to look at outcomes, mortality, volumes they have done and award. Are you doing random checks as well. You have this algorithm, ranking doctors based on a system of metrics. Are are random checks on things . Yes, we get data from 170,000 sources. We are bringing in millions of pieces of data a week. Nobody is paying for the rankings or anything like that . No, absolutely not. Your website is driven by advertising revenue . The website is actually driven partly by advertising revenue, can which is pharmaceutical on the side. But the majority of what we do is we power a lot of health plan sites. We combine our data with that of a health plan to help deliver the right quality doctor knowing the cost. You can see Something Like a colonoscope, you can pay several amounts depending where you go. We make that transparent. We know there is a voo right. You have some interesting investors in your company. Who are they . Athena health is one. They are a large cloud practice anagement. Reycroft, milestone, cross atlantic. How are they going to get paid . We are doing well. We are growing at 60 a year. Last year ink magazine named us the 47th Fastest Growing company in the United States. We are continuing to at value. Having a large number of patients, being one of two or three companies in the United States that can tell you the quality and cost of a doctor, it will emerge. Castlight being another. They have shown value. You also work with insurers. You are helpinging patients find doctors, but you are also working with insurers . Absolutely. We power about 25 Insurance Company sites. When you go on there to learn the cost, leave a rating, all those things we are doing for the plans. When white label it in the background. Do you have any opinion about health care. Gov. The site that seems to be troubled and seems to be on the right track. Any time you are talking about a website and how it is performing, you are already in a bad place. I think it is heading in the right direction. As far as we are concerned, the much bigger trend, is the growth of high deductible plans. Once you have people paying thousands of dollars of their own money for their health care, they are going to care about the price. That is why the demand for this knowledge is strong. The Health Care Space is changing thanks to folks like you guys. Mitch, thank you. He is the c. E. O. Of vitale always. Next up we are going to talk to the man who started a 3d Printing Company in his kitchen in brooklyn. He is now selling the devices all over the world and hoping to spark a revolution in manufacturing. That is next. It is mystery guest monday. Time for clue number one. My mystery guest is keep it in the family. 3d printing is one of the hottest and most hotly debated topics in the tech industry. Or next guest started a 3d Printing Company in the kitchen of his brooklyn apartment. Is the president and c. E. O. Of solid doodle. Thank you for being here. Maybe you could start by telling us how you did this . It is not your garage, but your kitchen, and why brooklyn . What do you think you are doing here making these 3d printers that we can all buy . First of all, thank you for having me. Honored to be here. I started this company in my kitchen. We like to joke that in Silicon Valley when you start a company, you get a garage. In silicon alley in brooklyn, i got a kitchen. Because you dont have a garage. Exactly. Very limited on space. New york is a great place to start a company. A lot of talented people here. I started the company in 2011. Printer in to put a evans hi house in the world. We are 10,000 printers closer and sell to 60 countries. We wanted to create printers that are affordable and easy to use. R printers go from 599 to 1,000 ready to go. Checking out your website, the solid doodle number four, the latest iteration. For about 500, you can get one. Is this what sets you awe part . You are not the only game in town when it comes to 3d printing. We differentiate with two things, being affordable and easy to use. We were the first printer under 500 fully sell bled. Over night, hundreds of thousands in sales. The public for the first time the public started to take notice. That is where we stan. Our printers dont have all the bells and whistles. We are not the biggest or have all the features, but it is something everybody can afford from 500 to 1,000. Well, not everybody, but some. When you were speaking at the council at foreign releases last fall, it was really a discussion about how 3d printing is going to change the world. I was struck by that. The ability for individuals to print every day items. I think the example you game was an i phone case. A Petroleum Based product, made in china and shipped to the u. S. Why do we need to go through that when we can print it in our kitchen or living room . Explain that to us and what that is going to mean for employment for people who make i phone covers and other things, and how is that going to change the world in terms of saving energy and costs . Absolutely. Currently, the i phone case is a great example. When you buy an i phone case, lets think about the supply chain for that. The oil from a. B. S. The plastic starts in the middle east, moves to china where it is manufactured and moves to the u. S. It has traveled around the world, using petroleum to ship it around the world. Now we can print your i phone from a plastic called p. L. A. , a cornbased plastic, a renewable resource. Now you can grow the raw material in your backyard and print it in your living room. You shorten the supply chain from around the world to your backyard. You are not shuck from choosing among five i cone cases you see on the shelf, you can you print out thousands of designs. The potential of 3d printing to make the world a better place is definitely there. Help me out. You said what sets your printer apart is the price, that is going to make it more accessible. Do you believe everybody is going to be in their backyard growing a cornbased product and printing out items . Do you believe this is the future of society . It is not the first time 3d technology has been out there. We saw it two or three decades ago. Two or three tech aids ago i was involved in using 3d printing in my job as an air space engineer. Before 2007, 3d printing was very printing, and in industrial and commercial applications. What we have done is bring 3d printing to the consumer. We have broken through the 500 price barrier. You mentioned the i phone. What are about we really going to be making with the 3d printer . Every day household items. We see that parents are creating toys for their children. Dad loves to print out toys for his kids. That is a huge customer. We have a lot of things in schools. Engineers and architects are creating designs, and hobbyist are creating their next big invention. They are doing that, and then starting businesses. Not only have we created 60 jobs right here in brooklyn with our own startup, our products are launching businesses which in turn create other jobs. We have seen that a lot. You have spoken how 2014 is going to be a turning point year for you. You want to get into the early mainstream market, your words. Is that happening, and do you see these 3d printers being as sort of ubiquitous as than scanners or fax mannus were in the last decade . Is this Something Like we are all going to have, like a microwave. It looks like that. Is this something that is going to be as ubiquitous as these other appliances . That is our goal, to put a 3d printer in every home. We are a step closer to that goal. We had some new products and Service Offerings coming out this year that i think are going to be gamechangers. Most of our sales have come from the website, but we are seeing that shift more towards retail and global distribution. That is going to be a key component. Absolutely i think it is going to be ubiquitous. Who is behind now . Is it parents and homes . Families, designers, educators and hobbyists. Sam, thank you very much. Sam is the c. E. O. And founder of solidood everyone le, making a 3d printing appliance for all of us, if we can afford a 500 appliance. Interesting trend for sure. Ahead on taking stock, do you have what it takes to launch a recovery to the moon . Do you have it . I dont know. The xprize may be for you if you do. We will have the details shortly. It is time for my mystery guest clue number two. Y mistly guests are red carpet regulars. That could be anybody who lives in hollywood. Do we have a red carpet in new york . I dont know. We are coming right back on taking stock. This is taking stock. I am carol massar. Bloomberg contributor and ditor bill cohen are here. This company is inside many prized categories, also in exploration. Some of their latest competitions include a lunar challenge. Lets bring in the president and advice chairman of xprize. We have been reading about it and fascinated. Tell us about what you guys do . Absolutely. What we do is incentivize and accelerate a more positive future. We identify the grand challenges, the problems that we face, the things that are really stuck, and then we offer a large prize for those teams that can solve the problem. By offering a prize, we get the teams to focus on the issue and work hard to solve it. What have been the exciting innovations that have come so far as a result of this . It started with our first x prize for suborbital space flight. If we are going to live and work in space, we needed to reduce the risk and price. We offered a 10 million prize. Eight years later that prize was won for the first privately designed and financed spaceship. It basically kick started a market that is now valued at over 2 billion. We started with just there are 2. 5 million of seed money. You also have a prize for the ocean specifically . Absolutely. We are committed to a suite of prizes having to do with the ocean. We have launched the Wendy Schmidt ocean x prize. We have no way to tell the acidity of the ocean. If we are not careful, the ocean will die, and if the ocean dies, the planet dice. We have no ways to gauge the health of the ocean so we can do something about it. Who is underwriting the prizes . Remember the prizes are sponsored by corporate sponsors or flan there pistonses who Work Together to bring the changes to the fore. Sergi and larry brand are all providing prizes . Absolutely. Talk about the next prize. And a. I. X prize presented by ted. The notion there is ultimately a. I. , Artificial Intelligence is going to drive most of what we do. Lots of chat about the internet of things. Well, how those things get connected is about a. I. This is an exciting fun way to demonstrate how far a. I. Systems have coming along. It is fascinating. You should check out your website for more. Dont put out a prize for a journalist with Artificial Intelligence. Thank you for joining us. Thank you. Coming up we are going to talk about the s. A. T. s. Lots to change. Somebody who sat down and took the test several times. Ness a parent. She is crazy. This is taking stock. I am bill cohan. Carol massar and i are in for pimm fox. For todays headlines, lets go to su keenan. Sonic is reporting adjusted earnings that beat the street estimates. The restaurant chain saying it expenses and has an overall decline in revenue. Sonic has been seeking to boost performance with new menu items and new technology to speed up ordering. Disney has named ben sherwood as cochairman of its media networks. The move will fill the vacancy being created by the departure of anne sweeney. Shes leaving to pursue a career in television directing. Sherwood will begin the transition immediately. A monster storm developing off will not be a threat to large cities. Cities and say canada will get hit hard with wind and snow. May start inches falling tomorrow from philadelphia to new york. Back to you. Earlier this month, the College Board announced an overhaul of the sat. The essay section will be optional starting in 2015. More free prep materials will be made available. Our next guest knows how to prep for the test. Im looking forward to this. The author took the sat seven times in 2011 to help her son score higher on the exam. He wrote a book about it welcome, debbie. Seven times . Are you as crazy as carol said . To help my son, i may have taken it one time. I did get obsessed. As an adult, it is fun. It is like crossword puzzles. Go back and try it is a grown up. It really is fun. How did you do the first time . Got 1800 out of 2400. Room for improvement. I did improve 330 points. My son used everything i learned and improved 590 points. The College Board says the average improvement is five to 20 after test prep. My own sons say, have gone through this. I would never think of taking the sat to help them out. Are you a helicopter mom . Are you all over them . Is this unhealthy in any way . I think all kids are different and have different needs. I think sidling up to your kid is very different from hovering above and managing. I think i took pressure off of him by doing things with them. It was not the first time we had done Work Together. My daughter is a very different kettle of fish. Shes much more selfdirected. He was developmentally immature. He was young for his grade. He did not have any sense of the consequences and opportunities of the test could it change him. One of the reasons you undertook this incredible project was to try to get him to flip the switch on his own enlightenment about the importance of this test. It worked. He learned how to goal set. He beat his goal. Before he went into the test, he indicated if somebody did better than him they were smarter. I said they work harder. This was a longterm project. It was a full school year. I think he was surprised he beat his goal. He took the lessons he learned from this, it gave him confi