To the health care system. They hope. They hope, who have never been covered before. That is a major change to american society. It didnt get off to a strong start, but we have momentum. Yes, they say it is working properly now. We are also going to be talking about 3d printing and the change it has brought to the particular industry. I love this topic because it is not a new technology. It has been around for a couple of decades. 30 years, but all of a sudden it is available to people on a personal level. Ge is already making parts for their engines from 3d printing. Now it is available to vipped and it is going to change the world. We have sam to talk about that. I think it is going to be an interesting thing. The price is coming down. 500. Not unlike fax machines and scanners. My husband wants one. We are going to talk about 3d printing as well. Today is monday. Pimm is not here, but bill and i are going to try to guess todays mystery guest. I tried this before, and i was a total flub. I hope you are not counting on me. I am. 20 questions i used to be good at, and i used to be good at concentration. My mother remembers that. I hope we figure out before it is obvious who it will be. We get three hints. All that just two, i forget. Next at and more over the couple of hours. Lets get to headlines. A couple of stories at this hour. Five former prosecutors we could talk about what is going on to the markets. Of former eights aids made off were helping run the scream. The two men hired by made off hired with llingts experience, convicted on all counts. They failed to persuade a federal jury in manhattan that they were ignorant of the fraud. Bill ackman has driven the company further into the arms another investors, Dominique Strauss kahn. He announced plans today to nominate three Board Members nominated by i kahn kahn. Reported a 42 drop in providence is. J crew is said to be contemplating an i. P. O. Later this year. Those are the top headlines. Back to you. Thank you, su keenan. As we mentioned at the top of the broadcast, the deadline for enrolling in Health Care Coverage is just one week away. It is more important than ever to be an informed consumer. A Company Called vitale always is helping people when it comes to finding the right doctor. Joining us now is a chief executive of the company. Great to have you here. Thanks, great to be here. Talk about what you do specifically . Vitals is in the business of helping people pick a doctor and make an informed choice. Like expedia . Yes. We do that by pulling together billions of pieces of information across the country, as well as dentists and hospitals, and what it costs you to see a doctor. That combination of quality, cost and access is what we try to wrap up on the site and help people make an informed decision. You say you have 12 Million People coming to the site every month . Yes. Are you telling me that people are willing to look at how they use health care in terms of going to a Doctors Office the same way they would when it comes to buying earphones, toasters, going to a restaurant or other things . Will people accept getting their knowledge about a doctor from a website based on ratings . Well, if it is a trusted source. We combine patient ratings with empirical information, what procedures they to, special speaker tees, awards they have won, certifications or sanctions. We combine what we call the impirkal information with the subjective patient rate, and that gives you a picture. We also have algorithms that have quantified them. How do you do that . I am a mathematical person. I like a formula to tell me who is a good doctor . How do you do that and make sure you are getting the right doctor for the right person. We believe the best people to assess doctors are other doctors. We have mapped referral patterns. Doctors never say how they feel about other doctors. We are looking at referral patterns, satisfaction scores that patients have, procedure outcomes and volumes. How do you prevent people from gaming the system the same way they do with an amazon book review. This is your life potentially at stake here . What if they game the system, and they get four stars, but they are not worth four stars . With any usergenerated content, you have all sorts of protections, the frequency, the similarity of the language. Most of the reviews have exclamation points. We have things to ensure foe that. Again, that is only one aspect. You may look for that in a pediatrician or a primary care doctor. When it comes to a surgeon, you are going to look at outcomes, mortality, volumes they have done and award. Are you doing random checks as well. You have this algorithm, ranking doctors based on a system of metrics. Are are random checks on things . Yes, we get data from 170,000 sources. We are bringing in millions of pieces of data a week. Nobody is paying for the rankings or anything like that . No, absolutely not. Your website is driven by advertising revenue . The website is actually driven partly by advertising revenue, can which is pharmaceutical on the side. But the majority of what we do is we power a lot of health plan sites. We combine our data with that of a health plan to help deliver the right quality doctor knowing the cost. You can see Something Like a colonoscope, you can pay several amounts depending where you go. We make that transparent. We know there is a voo right. You have some interesting investors in your company. Who are they . Athena health is one. They are a large cloud practice anagement. Reycroft, milestone, cross atlantic. How are they going to get paid . We are doing well. We are growing at 60 a year. Last year ink magazine named us the 47th Fastest Growing company in the United States. We are continuing to at value. Having a large number of patients, being one of two or three companies in the United States that can tell you the quality and cost of a doctor, it will emerge. Castlight being another. They have shown value. You also work with insurers. You are helpinging patients find doctors, but you are also working with insurers . Absolutely. We power about 25 Insurance Company sites. When you go on there to learn the cost, leave a rating, all those things we are doing for the plans. When white label it in the background. Do you have any opinion about health care. Gov. The site that seems to be troubled and seems to be on the right track. Any time you are talking about a website and how it is performing, you are already in a bad place. I think it is heading in the right direction. As far as we are concerned, the much bigger trend, is the growth of high deductible plans. Once you have people paying thousands of dollars of their own money for their health care, they are going to care about the price. That is why the demand for this knowledge is strong. The Health Care Space is changing thanks to folks like you guys. Mitch, thank you. He is the c. E. O. Of vitale always. Next up we are going to talk to the man who started a 3d Printing Company in his kitchen in brooklyn. He is now selling the devices all over the world and hoping to spark a revolution in manufacturing. That is next. It is mystery guest monday. Time for clue number one. My mystery guest is keep it in the family. 3d printing is one of the hottest and most hotly debated topics in the tech industry. Or next guest started a 3d Printing Company in the kitchen of his brooklyn apartment. Is the president and c. E. O. Of solid doodle. Thank you for being here. Maybe you could start by telling us how you did this . It is not your garage, but your kitchen, and why brooklyn . What do you think you are doing here making these 3d printers that we can all buy . First of all, thank you for having me. Honored to be here. I started this company in my kitchen. We like to joke that in Silicon Valley when you start a company, you get a garage. In silicon alley in brooklyn, i got a kitchen. Because you dont have a garage. Exactly. Very limited on space. New york is a great place to start a company. A lot of talented people here. I started the company in 2011. Printer in to put a evans hi house in the world. We are 10,000 printers closer and sell to 60 countries. We wanted to create printers that are affordable and easy to use. R printers go from 599 to 1,000 ready to go. Checking out your website, the solid doodle number four, the latest iteration. For about 500, you can get one. Is this what sets you awe part . You are not the only game in town when it comes to 3d printing. We differentiate with two things, being affordable and easy to use. We were the first printer under 500 fully sell bled. Over night, hundreds of thousands in sales. The public for the first time the public started to take notice. That is where we stan. Our printers dont have all the bells and whistles. We are not the biggest or have all the features, but it is something everybody can afford from 500 to 1,000. Well, not everybody, but some. When you were speaking at the council at foreign releases last fall, it was really a discussion about how 3d printing is going to change the world. I was struck by that. The ability for individuals to print every day items. I think the example you game was an i phone case. A Petroleum Based product, made in china and shipped to the u. S. Why do we need to go through that when we can print it in our kitchen or living room . Explain that to us and what that is going to mean for employment for people who make i phone covers and other things, and how is that going to change the world in terms of saving energy and costs . Absolutely. Currently, the i phone case is a great example. When you buy an i phone case, lets think about the supply chain for that. The oil from a. B. S. The plastic starts in the middle east, moves to china where it is manufactured and moves to the u. S. It has traveled around the world, using petroleum to ship it around the world. Now we can print your i phone from a plastic called p. L. A. , a cornbased plastic, a renewable resource. Now you can grow the raw material in your backyard and print it in your living room. You shorten the supply chain from around the world to your backyard. You are not shuck from choosing among five i cone cases you see on the shelf, you can you print out thousands of designs. The potential of 3d printing to make the world a better place is definitely there. Help me out. You said what sets your printer apart is the price, that is going to make it more accessible. Do you believe everybody is going to be in their backyard growing a cornbased product and printing out items . Do you believe this is the future of society . It is not the first time 3d technology has been out there. We saw it two or three decades ago. Two or three tech aids ago i was involved in using 3d printing in my job as an air space engineer. Before 2007, 3d printing was very printing, and in industrial and commercial applications. What we have done is bring 3d printing to the consumer. We have broken through the 500 price barrier. You mentioned the i phone. What are about we really going to be making with the 3d printer . Every day household items. We see that parents are creating toys for their children. Dad loves to print out toys for his kids. That is a huge customer. We have a lot of things in schools. Engineers and architects are creating designs, and hobbyist are creating their next big invention. They are doing that, and then starting businesses. Not only have we created 60 jobs right here in brooklyn with our own startup, our products are launching businesses which in turn create other jobs. We have seen that a lot. You have spoken how 2014 is going to be a turning point year for you. You want to get into the early mainstream market, your words. Is that happening, and do you see these 3d printers being as sort of ubiquitous as than scanners or fax mannus were in the last decade . Is this Something Like we are all going to have, like a microwave. It looks like that. Is this something that is going to be as ubiquitous as these other appliances . That is our goal, to put a 3d printer in every home. We are a step closer to that goal. We had some new products and Service Offerings coming out this year that i think are going to be gamechangers. Most of our sales have come from the website, but we are seeing that shift more towards retail and global distribution. That is going to be a key component. Absolutely i think it is going to be ubiquitous. Who is behind now . Is it parents and homes . Families, designers, educators and hobbyists. Sam, thank you very much. Sam is the c. E. O. And founder of solidood everyone le, making a 3d printing appliance for all of us, if we can afford a 500 appliance. Interesting trend for sure. Ahead on taking stock, do you have what it takes to launch a recovery to the moon . Do you have it . I dont know. The xprize may be for you if you do. We will have the details shortly. It is time for my mystery guest clue number two. Y mistly guests are red carpet regulars. That could be anybody who lives in hollywood. Do we have a red carpet in new york . I dont know. We are coming right back on taking stock. This is taking stock. I am carol massar. Bloomberg contributor and ditor bill cohen are here. This company is inside many prized categories, also in exploration. Some of their latest competitions include a lunar challenge. Lets bring in the president and advice chairman of xprize. We have been reading about it and fascinated. Tell us about what you guys do . Absolutely. What we do is incentivize and accelerate a more positive future. We identify the grand challenges, the problems that we face, the things that are really stuck, and then we offer a large prize for those teams that can solve the problem. By offering a prize, we get the teams to focus on the issue and work hard to solve it. What have been the exciting innovations that have come so far as a result of this . It started with our first x prize for suborbital space flight. If we are going to live and work in space, we needed to reduce the risk and price. We offered a 10 million prize. Eight years later that prize was won for the first privately designed and financed spaceship. It basically kick started a market that is now valued at over 2 billion. We started with just there are 2. 5 million of seed money. You also have a prize for the ocean specifically . Absolutely. We are committed to a suite of prizes having to do with the ocean. We have launched the Wendy Schmidt ocean x prize. We have no way to tell the acidity of the ocean. If we are not careful, the ocean will die, and if the ocean dies, the planet dice. We have no ways to gauge the health of the ocean so we can do something about it. Who is underwriting the prizes . Remember the prizes are sponsored by corporate sponsors or flan there pistonses who Work Together to bring the changes to the fore. Sergi and larry brand are all providing prizes . Absolutely. Talk about the next prize. And a. I. X prize presented by ted. The notion there is ultimately a. I. , Artificial Intelligence is going to drive most of what we do. Lots of chat about the internet of things. Well, how those things get connected is about a. I. This is an exciting fun way to demonstrate how far a. I. Systems have coming along. It is fascinating. You should check out your website for more. Dont put out a prize for a journalist with Artificial Intelligence. Thank you for joining us. Thank you. Coming up we are going to talk about the s. A. T. s. Lots to change. Somebody who sat down and took the test several times. Ness a parent. She is crazy. This is taking stock. I am bill cohan. Carol massar and i are in for pimm fox. For todays headlines, lets go to su keenan. Sonic is reporting adjusted earnings that beat the street estimates. The restaurant chain saying it expenses and has an overall decline in revenue. Sonic has been seeking to boost performance with new menu items and new technology to speed up ordering. Disney has named ben sherwood as cochairman of its media networks. The move will fill the vacancy being created by the departure of anne sweeney. Shes leaving to pursue a career in television directing. Sherwood will begin the transition immediately. A monster storm developing off will not be a threat to large cities. Cities and say canada will get hit hard with wind and snow. May start inches falling tomorrow from philadelphia to new york. Back to you. Earlier this month, the College Board announced an overhaul of the sat. The essay section will be optional starting in 2015. More free prep materials will be made available. Our next guest knows how to prep for the test. Im looking forward to this. The author took the sat seven times in 2011 to help her son score higher on the exam. He wrote a book about it welcome, debbie. Seven times . Are you as crazy as carol said . To help my son, i may have taken it one time. I did get obsessed. As an adult, it is fun. It is like crossword puzzles. Go back and try it is a grown up. It really is fun. How did you do the first time . Got 1800 out of 2400. Room for improvement. I did improve 330 points. My son used everything i learned and improved 590 points. The College Board says the average improvement is five to 20 after test prep. My own sons say, have gone through this. I would never think of taking the sat to help them out. Are you a helicopter mom . Are you all over them . Is this unhealthy in any way . I think all kids are different and have different needs. I think sidling up to your kid is very different from hovering above and managing. I think i took pressure off of him by doing things with them. It was not the first time we had done Work Together. My daughter is a very different kettle of fish. Shes much more selfdirected. He was developmentally immature. He was young for his grade. He did not have any sense of the consequences and opportunities of the test could it change him. One of the reasons you undertook this incredible project was to try to get him to flip the switch on his own enlightenment about the importance of this test. It worked. He learned how to goal set. He beat his goal. Before he went into the test, he indicated if somebody did better than him they were smarter. I said they work harder. This was a longterm project. It was a full school year. I think he was surprised he beat his goal. He took the lessons he learned from this, it gave him confidence. He is a selfmotivated much more directed kid. He ended high school with the highest grades and entered contests college with expectations that did not exist before we started the project. What can people learn from reading your book to apply to their own kids . It is a Consumer Reports for everything you would want to know about test prep. It is everything from how to maximize your test experience and take ownership of it, picking the right test location, how to pick out good from bad test prep. You wrote about food. Chocolate, water, listerine strips. I tried it all. Survival kit. Exactly. The other part of the book is about motivating a teenager. Some are motivated and some are not. I had a kid who was happygolucky. He was perfectly happy at the time sliding by. We are not in a good economy. He was in jeopardy of possibly having a hard time. I wanted to make sure he did his best and have all the opportunities. When i took them, i did not study a lot. It was a true representation of my body of knowledge learned in school. There are billions of dollars spent on the test prep industry. 4. 5 billion. I feel like it is legal academic steroids with the prep. Is it right . Does it give institutions a snapshot of an individuals Knowledge Base . It is a snapshot of what you know at a moment in time. It is a snapshot. There are two kinds of test prep. There is strategy based and foundation based. Which istrategy based, why the average score gain is five to 20 points. Most ins, including myself, need foundational work. If you have foundational work, whether you pay for it or not, there is a lot of free access, it can be helpful. Now were going to get an overhaul of the sat. Part of that is there is going to be free test prep. For is that going to mean the centers out there already . What is your general take on the proposed overall overhaul getting rid of the essay and other aspects . Is illuminating tough words a good thing . I believe there are a lot of semantics. They say they will get rid of arcane the capillary. What does that mean . If you look at the founding documents like the declaration of independence, it is laden with arcane vocabulary. Sentencegetting rid of completions, but they may show up in the reading passages. More free prep available to everyone, i cannot see why that is not a wonderful thing. Youll still need a Self Directed and motivated kid to do it. Traditionally, when they have changed the sat, the test prep companies, it has been a good time for them. What was the toughest part of the test . Endurance. Nothing in life prepared me for having to focus that long. It is four plus hours. You are really under duress for six plus hours by the time you get there and leave. No job or school prepared me for having to focus that long. It hurt. This if you have done not writing the book . Not seven times. Taking backtoback tests is not a good use of time or energy. You need more time. It is wearing. Thank you very much. The book is perfect score project. Debbie stier is the author. Coming up, our mystery guest will be revealed. Time for the final clue. You can say our mystery guest celebrates we more than me. We are coming back on taking stock. It is mystery guest monday. We have no idea who our next guests are. Our producers have been kind enough to provide a few clues. Our mystery guest keep it in the family. Their red carpet regulars. You can say our mystery guest are a great we more than me. Lets welcome them in. My mother, this is the greatest thing ever. Welcome to taking stock. Delighted to be here. You guys have made the red carpet. Yes, humbly. It is impressive. We have a lot to talk about. Joan and Melissa Rivers are coming back. Back in a moment. Our mystery guest are joan and Melissa Rivers. They are red carpet regulars and stars of a reality show. They join us on taking stock. Great to have you here. What great mystery guests. What is it like doing programming together and doing this reality show . [laughter] we have worked together for so long. We were together on fashion police. Joan and melissa starts saturday night. We have in bed with joan. We also have all the years on the red carpet. Does it make it easier, melissa, to be working together so long . We definitely have a vibe. We know how the other one likes things. We know what will set the other off. I dont know if it is easier to Work Together or separately. It is a shorthand. It is a business. We know what to ask for. We know what we need and want. You can tell the truth to each other. Even as a business partner, or you have to couch more subtly and be careful. Give them a cookie and tell them the truth. Problems withver the motherdaughter relationship . That is a fraught relationship from time to time i assume. Dont come to work unless you look terrific. Be ablersely, i should to drag and work anyway i want. We start at 4 00 in the morning. Is this correct . You are moving in with melissa . I have been there quarter years. What is it like living together . Difficult. There is never any food in the refrigerator. Ive been there for years. Wonderful. Melissa was looking away. It is complicated. It is very compensated. I am an adult. I own my own home. I have my own child. Home. W, it has become our it is a studio. I basically live in a studio apartment, aloft. She came into my house. I left home. She could not hack it and had to move in with you . It is hard. We do a lot in california. I am a new yorker. It is stupid to be in a hotel room for just two days. Then three days. Then it started where two of the three shows came out of the house. It is a lot. Your business is your home. Turn to ask about your the tonight show with jimmy fallon . That must have been a seminal moment. Im going on again in the saddam position on thursday. It was great. They invited me back. How did that happen . Did the producers call you . I was banned from the tonight show forever. Jimmy was doing the late show. I think he said it was stupid. Bring her back. She is the tonight show in a sense. Only permanent guest host. They never had one after me. Leno never took a night off. It was moving when they called me. Ago. T a sandwich 28 years [laughter] that shows you have a clean. [laughter] it was still there. It was very emotional. Some of the crew is still there. I went in as nothing and came out a star. It was a huge thing. What was it like to watch her mom . You know some of what she had to do being banished from the tonight show. It is interesting because people talk about it like it was this big thing. It is not like we sat around all the time saying she had been banned from the tonight show. It was never part of our daily lexicon. But it was more exciting she was going to be on the first night of fallon when he took over. Suddenly he realized this was seminal. It was almost a backlash. We did not think about it much in advance. It was no master plan. It just worked. Then you realized the emotion and how amazing it was. We did not think anybody was going to put two and two together. Your show works on multiple social networking platforms. How do you feel about working in those various media . How are you getting all the content to put on there . It is so different from when your mother was on the tonight show. How is that working . I think it is great. Im a Firm Believer in digital programming. I believe very much in Second Screen experiences. I know how often im sitting there using my tablet or ipad while watching a show and finding out more information, especially because i have a teenage son now. That is how he watches. It is comingnd, out of Live Programming with the red carpet. It is strange to think there is very little real time destination viewing. It has changed a lot. Except for major sporting results events with results you need to know life. Everything else is truly multiplatform. Creating shows, i think about the broadcast, cable, digital play. I feel like were going to see more programming multilayered. What do you think about the programming you created . The red carpet programming, you wearing . Ho are you there were disasters on the carpet. The New York Times said it was a stupid, shallow thing to say. Now everybody says what are you wearing . Who are you wearing . Is a disappointing . I feel like i watch the red carpet and nobody makes mistakes anymore. That is why we did fashion police. It was melissas idea. You want to tell the truth and have fun. Everyone is so perfect now on the red carpet. My jewelry is by winston. My dresses by caroline herrera. Where are the good old days . Chicken. A i know it was a swan. Celine dion came in in a backwards mens suit. It is sad the way they all look good. Is there anything on t. V. You have not a compost that you would like to . He my mom has discovered the digital world. Tweeting, moving comedy forward, a digital play. Announcement to come soon. You can do it now if you want. Again know, in the sense as my mother did with cable and the red carpet, content wise pushing forward on what you can say and do. Some sort ofve us taste treat of what that might be . Nobody has done it. It is like the red carpet. Nobody has been funny. Nobody is has been as funny as you, that is for sure. I love it. The future at my age is digital. At what everybody under 15 is doing. It is fascinating. I go back and watch my son. He has the ipad and the t. V. There you go. Business, retail, qvc, which has been amazing for me. In 21 years, we did over 1 billion in sales. We now to 27 for internet through internet. No longer direct, which amazes me. They are not even listening to me say this is fabulous. They are going on and finding it themselves. In terms of reality tv, im curious who you look up to. Do you not look up to anybody . Who do you watch . Who i look up to and what i watch are very different. Take your pick. What do i watch . Cheerleaders. I dont look up to or aspire to be a dallas cowboy cheerleader, but i love that show. Joan, what about you . I am ashamed. [indiscernible] that is more of a doc you series. Booboo. S honey at the beginning, i adored it. Is your grandson going into the reality business . He is on the show. I would like him to become larry david. He is writing. Right a seinfeld type show. We could go on and on. I wish we could. Thank you so much. What a treat for us on this monday. We guessed. High five. That does it for taking stock. This is bloomberg. [laughter] live from san francisco, welcome to bloomberg west where we cover innovation, technology, and the future of business. The online retailer revealing its plans to go public. The company filed confidentially. The prospectus is public. Raisedicating it hopes to 250 million. We did learn sales doubled in the last year to 124 million