Remember a sea of exploding cars. You can see this is not cgi. You have blue cars and red cars flipping, even school buses. The device that makes it happen is the pneumatic are flipper, the oscar winner helped to dream it up for michael bay when they were shooting armageddon. Here is how it works it looks like a floor jack, the difference being that it is noted with highpressure nitrogen. That pushes into a piston that then lets a car as far as to defy the as 25 feet. As much air as fast as you can, that makes it work. 3, 2, 1. Thats how you flip a car. Before the car flipper, the industry tool of choice with a canon. Now they can flip this for about 100 a day. To install a cannon and a car, that is going to cost you 2500, finds that by 25 or 30 cars, that its expensive. But if you want to get fancy with the flipper take the cable and wrap it around the car. You pull on that highspeed accelerator, along with the car flipper commented will pull the car over. What do you do with the car after you flip it . These will all go to a record wrecker, and it may look like a bobsled in four years. For bloomberg, in los angeles, John Ehrlichman jon erlichman. My next guest has one for Academy Award for visual effects. Joe letteri is the director of weta digital. Tell us about the effects for the latest hobbit movie. Smaug, we started working with benedict over dutch cum berbatch, and rather than doing a typical voice in the booth everything that you do with animated characters, we put him in a motion capture suit, and we got to see what his physical presence and body performance was. We translated that into the dragon. Was a motion capture suit . We mark kirk an actor, and we try to record the movements. What were really doing is getting the essence of their performance, and see what happens when we have this very moving performance on the small stage, how does that take advantage o how do we change that into a dragon . I was the effect supervisor for avatar as well. I am to create anything that is not real. If you can imagine it, but not do it physically, than it is up to me degree at it. You have also made a 25 foot gorilla . We did king kong, exactly. That was peters lifelong dream, to bring king kong back to the screen. You is a big fan he was a big fan of the original, as was i. We brought kong to life. Would that be done the same way today, or would that be digitally created inside a computer . The kong that you see, that we did in 2005, he was a completely digital character. We use this idea performance capture, we worked with anticircus who did the same thing for us with creating column for lord of the rings, and then we turned him into the creature that we see on the screen. You also worked on lord of the rings in 2003 . That is right. I joined with peter to work on gollum. Doing a character in a computer was kind of a new thing, we were not sure how well it could be done. We had seen creatures before then, we have worked on to rest are jurassic park, but the character that had to perform and engage audiences with something new. We were fortunate to work with andy in creating this mix of technology ever the artistry that brings the character to life. Is their character you have yet to bring to life that you look forward to . There is going to be some new ones in the third hobbit film that you will see coming out in december of this year. Are they creatures, forelegs, two legs, wings . You will see a large variety, but i cannot say more than that. Do you grew up loving dinosaurs . I remember drawing them as a kid, so when i worked on jurassic park, it was a dream come true. what do you say to kids who want to get into this business . Study hard. My entry was through math and business, studying what makes things real, what makes things appear real. Computers gradually led into working with media to try to develop it to tell the stories. Who do you believe will win the special effects Academy Award this year . Im keeping my fingers crossed, but im not going to say anything on that one. Youre a Voting Member of the academy . I am. Did you happen to like gravity . I loved it. I love space movies. You could do no wrong with that one. Was there anything inaccurate . Not that it affects the enjoyment. They held it together pretty well, i have no complaints. I want to thank you very much, joe letteri, director of weta digital. He will be watching the oscars, as will my next guest. He is the head of brandwatch, sebastian, thank you for being here. Tell people what this is all about. How do you measure online twitter tweets and comments about various movies . We start out looking for the content, people looking for the actor and actress of the movie we are looking for. And then the intention. Were not looking around jennifer reports lawrence, we want to know if people want her to win. How do you get that intention . By typing in keywords or a scouring various websites or twitter accounts . Pulling data from over 70 million sites. In 27 different languages. Were pulling all of this data in, and then we have a technology that analyzes all that data, so the customers can make sense of it. So after the crunching goes on, what do people say about the best actor award . The best actor is an interesting what one. Leonard Leonardo DicaprioLeonardo Dicaprio, people say deserves an award, but matthew did a great performance. Heidi make money aggregating all of these bits of information from the 70 million sites . Conferees want to understand what you and i think about them. They want to marketing, pr, or for Customer Service so they can fix things for us all live. That is why they use our service. Another area you have been looking at is the best supporting actress. Another area of contention. We have jennifer lawrence, up for american hustle, very incredibly popular and wellliked. We look at her conversation, the quality and aspects of that conversation is that she is strongly related to the movie. We think she is the worthy winner, people think she is given the best performance, but we have a popular champion in jennifer lawrence. We are going down with lupita. Based on your information. What about best rector . Director . Alfonso for gravity. That is who is going to pull that one. With this information, we will be able to track in realtime the posts that people are sharing online while the oscars are going on on sunday . Absolutely. The way the people are using the internet, using social while they are watching is a key part. Best picture . 12 years a slave. Were going to look for that. Thank you very much. Coming up, were going to be talking gold and bronze of a but not commodities. Were going to speak to the tailor for the wolf of wall street. And in the bronze medalist at the olympic games. We all know the oscars are this sunday evening, and the willful wall street wolf of wall street has received five nominations. Joining me now is the gentleman will do both of them who prepped both of them, a tailor who made all of the suits for the crowd, and now he runs a shop that works for broadway as well. The crazy times that are per that are portrayed in the movie. We stood go and measure the entire boardroom when they got their check, and make clothes for the entire boardroom, and their spending money quicker than they made it. You had to keep files on them, measurements, fabrics, estimate of how many suits you made . I can tell you i was doing roughly about 60,000 a month in business back in the early 90s. It was a great business. Did you ever think that you would now be able to see and Academy Award nominated movie that you upgrade it will for the movie that you helped create e the look for the movie . It is really sensational to see these on the screen. I happen to have a card, an old card he was the jewel here he was the jonah hill character. The suits in the movie, within much different than real life . We talked about what they were, they were doublebreasted suits, they wore lesion pleated trousers cover that was a style in the 90s. You use this is a transition points to doing things for west side story, tell me about that. When his business went out of business, i need to fill that spot. What happened was that we got involved with custom designers and we started building costumes for the runway shows. What are some of the challenges with working with the people at broadway . Everything has to be done on a deadline. I put the onus on them and tell them that we need to have it by friday. We get it done, but we go crazy. What is some of the craziest stuff you made . Were doing rocky the musical. Apollo creed, and all of his managers the boxing shorts as well . The leather jackets. Do anything like these take off on their own . A lot of people come and call me and say i want that rocky leather coat. Motown musical is a runaway hit with the old color. Im doing it tour in chicago, and the suits and coats from that are incredible. Leonardo dicaprio wore the suits well. He is a 42 regular joint 42 long he is not as short as he appears. Thank you. Coming up, from oscar gold two olympic bronze. My next guest have made history by collectively wrinkled three olympic medals. Right place, right time, right here on taking stock. . We feature individuals with major accomplishments that may not have otherwise have happened without that all hot moment. It is that right place right time. Olympians Steve Langton and jamie greube. How they went from the lsats to a metal at the sochi games. I want to start with you, just described for people how did you get involved in this event . Youre going down an icy wrong, in a bobsled, at 85 Miles Per Hour. I have always had a crazy competitive nature. I was just in the right place at the right time as you said before. I ran track in college, and a teammate of mine who was a couple years older joined the mens team. Im in the womens team and got amazed that i would be crazy enough to try it. It was a crazy moment. Yes. A crazy moment for you too . I just got lucky. I ran track and field in college, at about 225 pounds, which is borderline obese for the launch of long jump. I sought out a sport that would enter the blade for what i had to offer. Running in pushing something so that it goes 90 Miles Per Hour . Pushing a heavy sled. We should put reindeer antlers on you. What is it like to go down the track . I. R. Number my first ride vividly. I was convinced the sled was broken. It is so much more violent and uncomfortable than you could ever imagine. Major vibration . Major vibration and we have to wear helmets and mouthguards. We wear a bird invest as well which is a kevlar vest, so we have some production protection. How do you move the bobsled around . It seems like a cumbersome and expensive proposition. We are out there moving 400 house led by our selves. There is no way one person can move this led by themselves. It is definitely a hold team effort. There is a teammate that youre closer to than other teammates. And they are in competition with several other people. Your fiance. My fiancee is on the chairman german mans bobsled team. We started talking and realized we had a lot in common, and shared this same goal and dream of becoming an olympian. One thing led to another and here we are engaged and getting ready to get married this summer. Congratulations. And competed against her fiance . I have. He is a great guy and competes for a very competitive team. What is at about the u. S. Team this year that brought home so the medals . People bring out the best for the olympic year. It is going to take great equipment, which we have, you need a great driver, which Steve Holcomb is one of the best in the world, and is jamie, and he needed great push, and thats where we come in. What is the difference between the driver and the pusher . A lot more possibility when i switched from being a brick into a driver. In the beginning, before you make the world cup tv or financially responsible for getting your team around to all of the lower circuits before you earn your way up to world cup. The responsibility of driving this led safety down the hill. And bobsled, when you make a mistake of you are not only punishment link but youre punished physically as well. That is a lot of responsibility. Thank you for joining us. Bronze medalists. Thank you for taking stock