And bankrupty to become one of the nations top lick or brands. First, headlines from olivia. Thanks. Steve moll cough is going nowhere. One day after he was considered of microsoft, qualcomm names him as c. E. O. Verizon will probably demand about 3 billion for the spectrum. And finally, visa and master card won approval for a 5 billion settlement. The lawsuit settled on allegations that the credit card swipe fees are improperly focused fixed. Those are the top headlines. Thank you very much. More news, a potential cable consolidation. Charter is said to be offering a letter to buy Time Warner Cable. This according to a person whos familiar with the matter and this comes after earlier this week when a person said that scoir communications was discussing a possible build for scripts Scripps Networks interactive. Im joined by u. S. Cable Networks Head of i. H. S. , eric brandon. He joins us from san francisco. Good to have you both with us. There are a lot of moving parts. Whats going on . Lets start with charter communications. Its run by tom rell itch. He comes from cable vix, which was Time Warner Cable before that Liberty Charter is looking to make a build for Time Warner Cable. Theres an offer letter next week. After months and months of back and forth speculation. Why would they want to take over this Cable Network . Why more consolidation now . Well, as we all know, cable is facing many challenges, specifically from the likes of at t and fios. I believe that consolidation would be advantageous for the future company. First, it would provide them some room from which they can innovate. Secondly, it would private provide them cost efficiencies. In theory, it is plausible that the combined company would be able to negotiate significantly more advantageous carriage deals with their programming partners, so overall i think that it would be a good move for both companies. Is this going to give more power to already entrenched players . You think of Time Warner Cable or any cable system. Its not as if you have a menu of 30 options. You may have one, a dominant player in the market or make one or two or at the most three players to choose from. Thats a good point. Cable basically virginia has had mononormallies but right now Cable Companies are suffering. People are going to competitors or Satellite Companies so theyve been losing subscribers. Meanwhile, the programmer guides like discovery and cbs, theyre asking for more money. So the logic is they team up, they get bigger, have more leverage in negotiations with programmers and maybe more operating efficiencies when you have a bigger foot print. Thats in theory the reason. Isnt there an argument to be made whether they make profits or not it doesnt have to be slated so that individuals or companies would have to bear the burden of whether this is a profitable industry. No one props thank you horse and buggy whip. Good point. Hether its consolidation or confederation authority, they need to compete against the netflixes and cbs and discover. Theyre discovery. Theye getting it from all angles. Thats the reason that john himself has said we can make a deal happen. Lets go after it. What about those that deliver their content via satellite, whether it be dish network, for example . Our projections indicate that cable is primarily losing iptvribers to the likes of players. Ultimately i think the number of people that have converted to satellite will remain fairly constant so i dont really see this having a tremendous effect either positive or negative subscriber growth of satellite. Scripps network. Whats going to happen there . Theyre a relatively small Cable Network group. Discovery has similar kinds of programming. Low cost programming in a way. On the programming side, they could have better leverage in terms of negotiating with the distributors. Look, we now have 10, 20 channels that you guys could carry so we want higher fees. I think with discovery and scrips its still early days. But scripps could be an attractive target for another company. Have the Cable Companies been Technology Innovators through this cycle . Thats a great point and another reason why malone has backed consolidation. Comcast, which is the biggest cable company, they have a lot of technology that competes directly with next fix or amazon, for that matter. So i think that side favors Technological Advancement in the industry. Time warner cable doesnt quite have it. Charter and a lot of the other exabe cable guys dont have it. Thank you very much. You have it. You have all the details. Try to. And my thanks also to eric of i. H. S. My theme is survival. Next well focus on detroit and how one particular automobile factory is giving home hope to the entire city. This is taking stock on bloomberg. Zpwriverbings years ago gh and chrysler took a combined 80 billion worth of borrowed money. U. S. S a story of how the Auto Industry came back. Ill sayabsolutely and not the nicest area of detroit. I want to take a picture every day on my way home from work and then create a nice Coffee Table Book at the end of the year and reflect on the things i see. Today was the only time in my 20year career that i got up in the money and there was this incredible sense of uncertainty. I didnt know if i was going to have a job the next day. We went from one shift down from three so we knew things were getting pretty bad. I was fortunate to only be laid off for a couple of weeks where others i worked with were laid off pretty devastating. We did absolutely wait took to survive. We cut a lot of different areas. One thing you may not think about is somebody has to cut the grass. So those of us that stayed behind, we had to do something. There are 283 acres here on this facility. There were some areas that were above my knee. We were out there actually cutting the lawn. That was interesting. I dont do yard work but wiffs my Union Brothers and sisters. I was with management. We all worked as a team. No one should be lower tiered. I learned to manage what i earned and compliment complement it with what i actually do on the outside. I rarely see my family and when i do its not just the work that we do. Its the sacrifices made. I got the email right after christmas. Thank you, jesus. Thats all i can remember saying. Theres not that many jobs out here paying what chrysler is paying right now. It gets my kids through school. It pays the meals. We are manufacturing the jeep grand cherokee, the most awarded s. U. V. Ever and were doing it right here in the city of detroit with detroit employees. This isnt the prime location to be manufacturing but were doing it and we have a puck product that everybody wants. A going through almost neardeath experience, theres a great sense of pride being involved in this. Me being there for 20 years, its just hope. Back. Lways want to come here for more on detroit and its future, Bloomberg News keith naughten. He spent six months working on his jefferson plan story. And also with me, the founder of p3 g. M. Hes currently working on a light project for the city of detroit. Kight, if you could just describe the beginnings of this story and how you personally saw this change take place. Its pretty fascinating and arent those workers just amazing . They have so much dignity. I love watching them talk and it was great to interact with them. It was a company and factory that had been laid low. It was unclear whether it would have any future whatsoever. People had lost their jobs and today its one of the most profittable auto cities in zriss in the world. He turnround is remarkable. The turn around in this city, sergio, thats still under discussion. Its in bankruptcy. It has been able to continue to survive but not under the normal circumstances. For example, 40 of the citys streetlights dont work. Exactly. So where does Something Like p3 g. M. Come into this we look at something as simple as turning the lights on. Bringing in smart bulbs, using l. E. D. As well as now adding technology that allows it the us to create an interconnected network. Then you can start to use that for the future internet of things as well as wifi and cellular offload. Where does the money come from to do this . We create a private privatepublic partnership. We create a 20, 30year deal structure and by virtue of creating a network, we are creating a new platform so that we can create revenues from media and or wireless and or wifi. Keith, you heard about private and public partnerships. Is that is template for the future of detroit . It certainly could be one way out and the city needs some help. It need lighting. Its hard for those who dont live here to understand what a huge problem that has. There are entire swapts of the city that are just dark and in a city that is already pretty crime infested, when you turn the lights off it only gets worse. Can you tell us about the role the Auto Industry makes in detroit and surrounding areas . This factory, this plant, north jefferson, its in the city of detroit. Right. Its the last auto factory entirely in the city of detroit. All the others have movemented out into the suburbs or moved to other states where it was in some cases cheaper and in other cases a bigger tract of land. Motown doesnt have system mo in it but the industry is still a huge scours source of employment for the region, for the city, obviously a huge sense of pride. As goes that industry so goes detroit. Which is why theres a huge dichotomy between the fortunes of the industry which have come back and the fortune of the city, which have plummetted. What do you propose . To use a certain section of the city to show the value of interconnectivety as well as turning the light back on. Using that metaphor to use smart infrastructure opportunities and let detroit lead the way for america. Thank you very much. Keep us up to day. Date. Sergio, and my thanks also to ith naughton the author of reckoning to revival. Coming up, ill speak with the distillery michters about their brand and later, does the nfl legend Archie Manning have any desire to put on a headset and roam the nfl sidelines as a coach . Find out on taking stock sales of Super Premium whiskey in the United States are up 94 over the last decade. Ccording to by stilled spirits counsel. Michter spirits of louisville, kentucky is leading the market. Its product is called celebration sour mash and it sells for about 4,000 a barrel. No, a bottle. All right, i was thinking of a discount. Union joining me is the president of michters, joe. Thank you for being here. I thought 4,000 a barrel would sound more likely. How does a bottle of sour mash end up costing four grand . Well, theres actually a wonderful wine store in california called wallys and theres a 50,000 cognac on the same page that has offering. Cognacs and scotches have offered some wonderful releases for many years at the thousands of bottle level but our team is very proud because this is the very first time an American Company has successfully released an american whiskey at that time of pricing. So what makes it worth 4,000 . Im just going to open it up. Please. What makes it worth 4,000 . Its just extraordinary whiskey, we believe and really rare whiskey. Were blessed at michters with some of the best and oldest whiskey stocks. For this whiskey, our mash distiller willie pratt and i went through our barrel inventory and we picked our very, very favorite barrels. Some as old as 30 years old. Some 20 years old and others we thought has matured superbly. Hand selected barrels. Whiskeys over 30 years old in it and i think its an extraordinary whiskey experience for someone that really enjoys good whiskey. Must have been a really horrible experience. Its quite arduous. I bet. Tell us about the history of michters. It was founded in 1753 by a swiss menen night farmer, jon shenk. They did a coin commemorating general George Washingtons visit to the distillery during the revolutionary war. Unfortunately the whiskey industry in the 1970s and 19 80s went through a virtual depression for american whiskey and in 1999, the company went bankrupt. It was a pennsylvania company. In the 1990s i was working with an televisor who had been president of Austin Nichols wild turkey and we decided to resurrect the branlt. We thought michters was a great tradition. We set up shop in kentucky, which has the greatest american distillries, in my opinion. Its a great place to operate. If you cant go to louisville to taste the whiskey, what places can you go to to sample it . Woorling places and im really wonderful places and im really glad because someone can get a shot for a few hundred bucks. Montage resort in luna beach. A cafe in new york. One of the best bars in the country in chicago. Wonderful places. There might be people who dont want to spend 4,000 for a lot bottle of whiskey. And thats why we have other offersings. Our u. S. One line retails for about 40 a bottle. We will not release anything unless we really believe its excellent. We have to leave it there. My thanks to the president of michters. Coming up next, Archie Manning on football and kids. This is taking stock on bloomberg. Im pimm fox. For a look at todays market moving headlines, to mark. Thank you. Nasa announced today that elan has won the rights to lease and use the Kennedy Launch Center space pad. Sk was in competition with amazon. Coms blue origin for the lease. Both have won nasa funding to develop vehicles capable of sending astronauts into space. Simon Property Group announced plans to put its smaller enclosed malls and strip mall business into a larger u. S. Trust. It focuses on redeveloping his malls, Outlet Centers and overseas investments to boost growth. Its expected to generate more than 400 million in its first year. Houston by well has authorized a buyback plan. The iii 3 billion share from 2011 is nearing its end. Coming up on with the bottom line at 7 00 p. M. New york time, greg bell area of potomac search will join me. Well discuss the budget vote, the winners and losers and its impact on the u. S. Economy. Thats tonight on bottom line in about 90 minutes. Pimm, back to you. Thank you very much. I had a chance to sit down with Archie Manning. Despite his calm demeanor the college hall of famer spoke candidly about the pressures of life in college and pro football and why their coaches often advise their children not to follow in their footsteps. Ive been through playing football for almost 30 years now. Probably the only reason medium people remember i played is that two of my sons played in college and two still in the National Football league. I went to the university of mississippi, ole miss. Played football there and went to school, graduated and met my wife there. I really enjoyed that. Love the experience. We had good teams in college and i was fortunate enough to get drafted to play professional football by the new Orleans Saints and i played there for 12 years. We werent very good. We didnt win a lot of games but its there and then wound up getting traded to the houston oilers and minnesota vikings, where i retired. The coachs role in building the team . What are some of the characteristics both positive and negative that youve experienced in your career . I love coaches and i love and i appreciate i know sometimes when we talk about coaches we talk about the real successful guys out there in college and pro ball. But i think the junior high coaches, the high school coaches. Ive always said were fortunate to have a father that has a good influence on us but other than that, people that play athletics, coaches have more influence and more impact especially on young men say in the game of football then anyone else. What about your future as a coach, any chance . No, i didnt decide to go down that path. I think i might have if i hadnt layed so long but i played pro ball until i was 36. Why is that . I think at that point i didnt want if youre going to be a successful coach you have to be ready to move. You to have move and at 36 i was kind of positioned there in new orleans and had a young family and i didnt want to start moving them around. I just didnt you know, coaches are great and most coaches will tell you dont get into coaching. They tell their sons dont get into coaching. Its because of that nomad life but a lot of their sons do get into coaching and most turn out to be good ones. Is that an under appreciated aspect of the players . The moving around, uprooting. Talk about what that does to a persons life. Ive had coaches in new orleans, as i said, we werent very good so we changed coaches a lot. The head coach changes, 12, 15 assistant coaches change too. I had coaches that had moved 15 and 18 times over a 25, 30year period. You think about moving your kids and family. We think about military families. And players too when they get traded. And players does that have an affect on them . I played 12 years before i got traded and it never was quite the same. I mean, i wanted to be successful. I wanted to kind of finish strong. I think players have a hard time giving up the game. I think a lot of times you have a hard time you know, youre kind of the last guy to know that you dont have enough gas in your tank anymore to be as good as you need to be. But to me, i wasnt at home kind of in new orleans when i played somewhere else. I was somewhere else. It kind of made it easier to say its time to move on and do something else. I think the main thing thats underappreciated about coaches is the hours they put in i think anyone successful not many successful people just work eight hours a day. We talk about eighthour days, 40hour weeks. People have no idea the hours that coaches put in. Some of them 18 and 20 to the point of exhaustion because preparation, preparation and every game is so important. And they work extremely hard and theyre families suffer there. They dont see that much of their families,