Part of what we do. Our writers and editors work closely with our artists and art photography editors and it drives the way we tell stories. We tell them graphically, through photography and we all whattogether and designe moves us. We started doing special issues and we did Design Conferences which starts on april 11 in San Francisco and many of the speakers are featured in the special. Carol are there a few that you think about . Ellen not really. We try to talk about all designs. We have graphic artist, architects, and sometimes a scene emerges. In this issue, it emerges that all the designers were talking about how to solve problems and improve your business and life, so that kind of organically became the theme. Everything,over food, business, art and you have the custom designer the Costume Designer for hamilton. Ellen it is fun because you get inside his head and you ask when he thinks about when he comes up with costumes. How toly thinks about support the actor, how to make the actor feel more comfortable in the role, and he tries to understand the actors ability and he tries to think about what the audience will want to see. David the future Company Called the impossible project, European Company trying to resurrect film, why featured this . Ellen this is the story about one mans obsession who bought an old factory that made polaroid film. Polaroid cameras do not exist anymore, only the vintage ones. He made film for polaroid and it was a complicated chemical process, but he wanted to get it right. Basically, he was feeding that market, people who loved and owned vintage polaroids so he is coming out with this on camera that is a polaroidtype camera, instant camera we took the photos for the story with the camera. He has come up with a design that speaks to the past and future. Carol old is new again. It comes back. Ellen exactly. David we talked to the reporter who wrote the story. This is one of the most in the world. Ings it relies on hundreds of components. When it took over that factory in 2008, the entire supply chain that polaroid had dealt was being disassembled and closed down as it happened, so this factory was the final step in the process and it assembled all the different layers that went into the film for the camera. Those different elements for basically hard to find, discontinue and some were banned for reasons. They had to go back to the drawing board, reengineering polaroid film or from network to polaroid cameras from scratch health polaroid three sources, at one time, the company spent 1 billion to develop a camera, and these guys have half a dozen people and a shoestring budget that only understand part of the process. For the first couple of years, the film was very tricky. Pictures fairly developed, they had weird splotches, teachers would fade and it was a real crapshoot. Only in recent years have they wrestled the chemistry to the ground where it is somewhat reliable. David what is the new camera coming out i1 . Has been made and design from scratch. Previously, they have been selling refurbished chemist that they buy at garage sales, ebay and remarketing it in places like urban outfitters. The i1 is the from scratch take that has a camera that works with the polaroid format, but it takes advantage of all the sort of newer and Digital Technology that makes it more reliable and takes better pictures. David have you got your hands on one . David i did. When interviewed the companys ceo about a month ago, i was able to check out the camera and took photos. It is a beautiful device and elegantly designed and minimalist in the look, but it has interesting features, for halo or ringas a flash that goes around the lens lightn adjust based on that is needed so you dont get underexposed or overexposed. The brightest thing is in has been digital brain, so there are processes that can adjust light. There have been able to the bluetooth connection to a smartphone app, so they can institute precise controls or how much light or timing of the flash that goes in the camera, and go can also do cap filter top features like you would on instagram. Complicated things like create a double exposure which puts to photographs in one frame or a countdown timer. Things that would have been pretty much impossible with older polaroid Camera Technology that are not possible. David when i used polaroid cameras in the past, part of the fun is you take a picture and you really dont know how that image will come out. David exactly. Maybe when digital was first coming out and the position and predictability of the digital camera was the great selling point, that would have negated the possibilities to be successful, but the fact of the matter is, we all have digital cameras. You walk around with one inner pockets on the smart right now. Those have become so ubiquitous that a number of people are turning back the film cameras to instant cameras the curse of the unpredictability, because they are serendipity and there is something fun and wild about it and because it is not that impacted me but a luxury and choice. In the way that final records are for people who listen to music, there is a growing market for niche film photography and instant photography with this systemifilms in stack which is somewhat to polaroid and they have been incredibly well. It is a pretty tall order for the maxine that designed it is a pretty tall order for a magazine. We talked to him about this. Sixe started with a line of , four and that we needed to come up with those problems, so we incorporated all these different problem solvers inside the issue, so there are some funny ones, boredom, relevance, laziness, and apathy. We found that with that sort of working, that can link people from the issue to them in a way that speaks to how they are solving it. Carol what is the word for this one . Ksskin. He is designing a museum in iraq which is a wartime country, Cultural Heritage and there is that risk. You would say that certain people have a certain pessimistic view of iraq and because of that, theyre not doing anything about it. Carol when it came to doing his image in the magazine, what did you think of in terms of composition . We knew to simple things two simple things. He is well known, especially in new york and has a distinctive look. This is the first time he is revealed his plans for the museum, so he wanted to get both ends cleanly and clearly. We set up a simple close of him sitting at the table in his office with a model building foreground and him just kind of looking over it. Deal with hamilton but colorful and exciting to look at. But was the thinking behind that . I think those are good examples of how broad we went with people that we picked. We design costumes for hamilton, which has been one of the most talked about plays recently. And when into his design philosophy in terms of how he kind of dress as people from the neck down but decided to keep the head of modern. We shot him pretty much surrounded by his work and thatmes and we juxtaposed against the image of the actors on stage. Carol and quickly on food, the art of the meal. Is the restaurant in San Francisco and she does amazing dishes that looks like science experiments so we just shot it and made it a postcard and it, which goes into the process of creating this. David up next, what it is hard out there for movie moguls as a struggle to fill crucial roles on shoots outside of a l. A. The architect to redesigned ground zero working on a secret project in iraq. Carol welcome back. In thenot everything design issue is focused on design. Carol there are dozens of articles on economics. There is a story [indiscernible] a new era of shortages in the entertainment industry. A lot of places that attract Hollywood Studios actually dont have the resources in some cases to accommodate them, so we are seeing shortages of everything from construction crews, to props, and i spoke to the prop rental store in queens where they are down to the last tombstone and there are three tv series that are fighting over the same date tombstone because they are shooting cemetery seems in the same week and it is an example, especially in new york city, of the huge increase in Television Production and there are shortages of all sorts of things now. David outside of hollywood and queens, where our tv shows being made . York california and new are the biggest states and georgia has been a huge place for film production. Walking dead is filmed in georgia and they have attracted taxt of production through incentives. Vancouver is that they place. Xfiles was filmed there. Not only did they have tax incentives, but Currency Exchange there is attractive for Hollywood Studios, so those are really the places that are attracting a lot of hollywood filming and california is starting to bring back a lot of production that used to lose production to a lot of other places and countries, but they are starting to bring that back as california has increased their tax incentives and tripled it almost. David if i were a show runner, are the tax incentives enough to cover the cost of me having to with the facteal and not being able to get on the ground, in georgia, say, what i need to shoot my tv show . Erry tax incentives are so huge and in some cases, you can cover 30 of the cost of producing a show. I spoke to a hollywood producer who filmed a couple years ago in atlanta and needed some construction workers to build a set and found out that there were not any left because there were no construction workers like to help them build the set because they were more than 30 tv shows in filmed around atlanta and the couple movies, so they had to fly and construction workers from out of town. That happens more and more, especially in places with people that have specialized skills, but the cost of flying these people and is still much smaller than the tax breaks they are getting for filming in some locations. Carol up next, but one of the worlds leading furniture designers selected to do for target. David and bringing the costumes created for hamilton to life. David welcome back. I am david gura. Carol i am carol massar. I got a peek inside of his world. You would have seen his work in harlem, the museum of arts and design, but if you are interested in buying his work, you could see it in showrooms and any really, really high european miniature company that probably has his designs. Like . What do they look these are described as [indiscernible] because they have these wild and kinetic designs. Some of his iconic lamps are kind of woven and a colorful cast of it that mirrors baskets you would see in senegal. For his european travel chair, and usually cost more than 14,000 and you see it kind of woven with plastic fibers. It is really quite strange and original. It draws on a lot of his cultural influences. David if the content with having that audience of people buying his work . Would you like to go more mainstream . He is actively looking for a Business Partner and he is very, very concerned of the idea that could design is designed at the us like it has a personality, a soul, and he feels like a majority of massmarket objects, be they hard drives, be they from a kind of generic furniture company, they dont have that, and he feels like he can view these objects with something special. David a remarkable moment in your interview with him, he picks up an iphone as representative of good design and that has been popular because of the design and he is skeptical on that. Because it is onesizefitsall and he fundamentally disagrees with that and he feels it should be more personal and people converting themselves and the design should be for those people in a certain respect. David he believes his work can be made the way people want the things made. He likes to think of it as collaboration rather than him coming up with a specific design and kind of finding people who know what he wants them to do. For him, it is much more about learning about institutional and social and cultural craft that has been passed down in various ways. And then using that craft wherever he finds it to inform and ultimately decide the final shapes and colors and materials that his designs take. Carol have you ever wondered how the cast of hamilton fits into character . David mark explains. Upk he explains with coming with a shoulders up, shoulders down role. David explained that. Mark it is set during the revolutionary war but it is a hiphop contemporary musical, so the characters from the shoulders down her wearing ga riding boots, corsets for the women, but from the shoulders up, they arer shaved heads, somebody has a mohawkb, people love dreadlocks, it is like you are on the street in new york city. He describes that is they didnt want to get bogged down in the historical stuff. They wanted it to feel fresh, and contemporary and that is the way they do it. Instantly, you know these actors are people like you so they dont seem like Mount Rushmore figures. They seem like young revolutionaries. David you are describing something intuitive. He has an interesting background. Mark [laughter] yes, he decides his job as a costume design or as Something Like a psychiatrist. He has to understand fabrics, materials and storytelling. He has a backend as an actor himself, but at some point, he is alone in a sitting room with an actor or actress and they have a lot of fear and he finds out how they will Work Together and helps them ultimately realized the character. David did he talk about what doctors think of costumes and what it means for them when they are doing performances . Is interesting. I asked him how he had worked with some pretty big divas because he has worked with a lane stretch, elaine stritch, and some exacting actresses, and he says that you dont get caught up in the starstruck thing. You have to treat the person of another collaborator. The matter how humble a great the person is, theyll have insecurities about how they will look. It is sort of like you are coaxing the actor to accept a view of the character that they may have not seen. David you have seen the play. How effective are the costumes . Did the approach work . Mark it worked flawlessly. I spoke to paul and i said that his costumes, for me as a viewer, where the glue that holds the whole thing together. Because the words are all very contemporary. Completely contemporary, yet, the story is completely historical. So the costumes perfectly bridge both worlds. George washington has a shaved head and he takes office hats at the end of the battle and he is this big guy with a shaved head. Not the man on the one dollar bill, so you immediately relate to him. It is like, oh, my god, of course, he was a man about my age or younger trying to free his country. Carol up next, we will hear from the ceo. Kept forus, the secret six years. That is coming up on Bloomberg Businessweek. David welcome to Bloomberg Businessweek. Carol were into the newsroom. Defining Islamic State one museum at the time. And what to do would your food is too pretty to eat. Carol were back with Bloomberg Businessweek editor, and there are so many must reads. This includes the ceo of slack. David what is it, first of all . It is workwear for the workplace. It is a way that members of a team can collaborate online. It replaces email, it replaces the standup meeting you have in the morning. It allows people to communicate as a group. David this is a company that has grown massively. It just raise 200 million. Carol where do they come up with this idea . He was trying to build a video game. The videogame didnt quite come to be. In the process, he used the technology and was developing that with two other products. The first was flickr, which he sold the yahoo . The second was slack. Then he spun that out as its owno product. F co of course, we interview the ceo on slack. It was communication between one of our staffers and butterfield, who is in australia at the time. It was as though you were having a conversation on a chat p latform, which is basically what it is. The talk about flickr, the development of slack. Carol did it feel comfortable . I think it did. It felt like a real conversation. Like when i chat with my daughter online. It is a little bit like that, with more substance. David chatting for a while now, what does the future of this medium . Of the question is whether he does replace email, and whether it does facilitate collaboration and teams, which is increasingly important. David you have another piece in this issue, a profile of an architect. He is been working on a secret project for many years now. He has. He will reveal the secret on stage at our art Design Conference next week. He is designed a museum for kurdishat is in the sector of iraq. It has been on his drawing board for quite some time. What is keeping it from being built, primarily, is the violence in iraq due to isis. It could bring a groups heritage to the fore. It is a lovely project that cant be built right now. It takes its design from kurdish heritage. We are proud to be able to reveal the secret. Carol what a Great Mission considering all the devastation that area has undergone. It really is. It is a fully peaceful project that he feels for a passionate about. David tennessee address Islamic State in the design does he address Islamic State in the design . He does. One of the recent two wants to reveal it is because of what isis is doing, and the violence around in the area. This is a Service Beacon of possible help. David i spoke to the reporter who interviewed him. Thisthe Prime Minister had i did great in kurdish history. Culture, he was talking with people in kurdistan. He chosen based on his prior work, as well as the initial designs. David he has done a lot of museums. He planned the World Trade Center site here in new york. I was in the one they settled on . Resume really lends itself to this kind of project. He was the Master Planner for the World Trade Center site but is also done a number of cultural museums in particular. Not just art museums, bu