is the interesting thing, regulation is going to play a very big role, the other thing that you need in order to operate is to ensure regulators allow you to do stuff. to give you one example of how things are changing, considerfor are changing, consider for instance are changing, considerfor instance what is happening in terms of digital advertising, advertisers, even news media, are finding themselves entirely pushed by some of these big tech sectors, i think we will see that continuing on and amplifying on the critical question is, what will the regulators do? right now, all the bit tech has been pushed back by regulators, saying, don't disrupt us anymore, you're already taking a lot of value out. bill you're already taking a lot of value out-— you're already taking a lot of value out. all right, michael, we will have _ value out. all right, michael, we will have to _ value out. all right, michael, we will have to do, _ value out. all right, michael, we will have to do, sorry, i value out. all right, michael, | we will have to do, sorry, you are on a roll but i will have to wrap you up, i'm afraid. we almost out of time. at a lovely down that beautiful island in