published its long—awaited report into the gambling industry and the way it's regulated. it's proposed financial checks for people who lose large amounts of money in a short period of time and a limit on spending online, especially for those under 2a or considered vulnerable. but there was no mention of gambling advertising. that's despite the uk industry spending £1.5 billion a year on it. gambling advertising is regulated in this country. is it good enough, particularly when we think about keeping up with ever—changing technology? in the uk, we do have marketing guidance. you've got the advertising standards agency, which will adjudicate marketing adverts and all the rest of it, and there are rules as to what kind of products can be broadcast at what times. but that is not the same around the world. and what we're starting to see is in the emerging economies where perhaps people were not