when we think about keeping up with ever—changing technology? in the uk, we do have marketing guidance. you've got the advertising standards agency, which will adjudicate marketing adverts and all the rest of it, and there are rules as to what kind of products can be broadcast at what times. but that is not the same around the world. and what we're starting to see is in the emerging economies where perhaps people were not used to tv sets and traditional kind of forms of marketing, it's pivoted to influencers, to ambassadors, to role models who can kind of tweet alongside, you know, bets and things like that. so we need to find a way of developing laws and regulations that allow us to stay current with technology. in the uk, gambling adverts are increasingly prevalent on daytime tv, where more women are watching than men, which means advertisers