and i'm farfrom wild about my daughters having to deal with teenage boys who have soaked in it. i've even agonised about whether i ought to do this interview. although if the most googled man on the planet can't be written about in a newspaper, then i'm honestly not sure what any of us are here for. what's your view of that, helen? is there a point at which journalists should stop engaging? well, i made that decision, actually. i was asked last year to go on a podcast, which was on a tiktok channel on a podcast, you know, and be, the other guest who was interviewed essentially and i turned it down because what i felt in that case was that was something that was going to get chopped up and clipped up. and i was there to be the, you know, woman that he get to call ugly and stupid and dunk on and the butt of the joke, essentially. and what would essentially happen was exactly as scott was saying, some more controversial content would be created. and i think you have to make that decision when you're covering people like this. as matt said earlier, for them, no publicity. you know, there is all publicity is good publicity because itjust puts them in front of people. and the other part of this is the kind of post—cancellation