it's just sort of emulating, it's an impersonator. for now. for now, it's being like rory bremner or something. so all it can do... i mean, it sounds like i'm dissing rory bremner. no, never. but it's emulating stuff. it's mashing up stuff that other people have already done. it's just hoovering up content and sort of repackaging it. and actually, once you sort of sit there and look at it, it's very derivative and it's not... you still need a human to come in and make it usable. i think the danger for creatives is that you can have a situation where executives are sort of using it to generate a bit of ip. that doesn't actually work until you get a human writer in to actually make it something that's saleable or usable. and of course, that person there doesn't get paid or wouldn't get paid as much. so that's a worry. in terms of whether it's going to sort of enslave us all or nuke us, i hope not. me, too. yeah.