are geared up to handle these editorial challenges? of course they should be. spotify isn't just a technology i company, it's a media company. and, yes, that's what its- actual employees have been asking since the minute. that they signed the deal with rogan in 2020. its entire employee base said, "well, let'sjust develop somej editorial control now that - we're in the podcast business, just the way any other. company — like the bbc or the washington post — that's in the podcast - business does it." i've got to exert a little bit of controljust on this programme — because we're completely out of time. it's been fascinating talking with all of you. thank you very much, elizabeth dwoskin, jake kanter, batya ungar—sargon, marianna spring and, earlier, rosanna pound—woods. and from me and all of the media show team, bye—bye. hello. a colder day for all of us on thursday, but across the northern half of the country,