what he has found in his career is if you have a really high quality product, there's a lot of appetite for it in all of those areas. and you will be aware, almost more aware than anyone, because you worked at buzzfeed news and you'll have monitored very closely, for example, what huffpost has done in the news arena, you will be aware how challenging it is for anyone new to enter an arena where a big beasts like the new york times, the bbc and others have been around for an awfully long time. have you looked at how this news businesses have fared and learned some lessons, perhaps? absolutely, i was also part of the launch team at politico, which had a big impact. i guess i would put it differently, which is that there have been some new entrants into this very old business who have shaken it up and had a lot of impact. you know, politico uk's morning newsletter is a thing people seem to read in london right now. and they really came in very hot and particularly on the editorial side showed how big an audience there is that's looking for something new. i think they all have taken a while to figure out their business models