and he's clearly gone on a journey since then, we are told. apparently. wolfgang, prior to conde nast, you were an editor at zeit in germany, you've worked injournalism your whole career. what have you concluded as to how climate change reporting has changed? now we've reached a point where it's routinely on the front page. when i was editor at zeit, we also had a climate week and tried to look at the topic from all angles. it always felt like a topic, something you create a special issue or have a climate week. and we didn't understand that it's systemic and needs to be part of every vertical. to give you an example, what i mean by that — often in sports journalism, you read a story about a player transfer or the super league versus the champions league, and we're all used to seeing financial information in sportsjournalism. and we don't say, "oh, look financialjournalism in the sports section." and similarly, i think