in a few sentences, sam, give us a flavour of what patreon actually is and what it does. yeah, well... thanks for having me, julian. patreon is effectively a platform for creators to get paid in an ongoing sustainable way to their community, and in return, their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we'll expand on that in the next 25 minutes or so. becky flint is a social media influencer and founder of pepper studio, a social media marketing agency. how do you spot the next big youtube or tiktok star? i think the really important thing to remember about social media is often, we're going there to see... you know, unpolished is better, almost. we're looking for things that are relatable and almost, kind of, more attainable than the typical celebrity, and i think that's the secret. chris stokel—walker has written books about youtube and now tiktok as well.