the ethical issues raised by ai are fundamental to how we regulate it and how it becomes part of all our lives. it is time to rethink our interactions, look at all the possibilities and the risks. and somebody who grapples with this a lot of the time is nina schick, who has written books on deepfakes. nina, we can't even possibly begin to know what's real or not now — how on earth do we deal with this? that is an existential question for society, because i think this is the last moment, if you will, in the internet's history where the majority of data and information and content we see online is not generated or created by artificial intelligence. because we are seeing this new field of artificial intelligence, so—called generative ai, that can create content and information in every single digital format. and the use cases of generative ai are so profound, increasingly we will start to be engaging