and aside from the obvious cosmetic aspects and the coolness aspects, which is the first thing that people kind of comment on when they come in, we see self—expression as something important, you know? it's like you choose your clothes, you choose your car, the ability to show yourself with your vehicle is a nice feature. but in addition to that, we can show useful information — so in europe, car sharing is very big and there are a lot of car sharing cars on the street, and to see if a car is free or if it is charged — you would usually have to whip out your phone and take down your mask and put your face recognition on and get the right app, and there are a bunch of steps to take — we think it's beneficial if you can just look at the car and you know it's free, or you look at the car and know it is charged, or you know, have all kinds of useful information on the side of the car. so there could be an actual purpose, apart from driving around wrapped in a copy of war and peace. and finally, here's a car is one that wants to use its power to post on social media.