campaigns, less so. it is about finding what resonates with the younger people in terms of the messaging. but there is also a whole piece in terms of, what kind of medical standards do you need for different roles quest much does everybody need to be really super fit or fit enough to train up at least if they are going to be a cyber warrior, for example? no. the military is moving towards that, certainly. there are other things like how long does it take you from your initial point of interest to actually get in? these are young people, they don't want to be hanging around and sitting on their hands for a year to get through the recruitment process. it needs to be fast, they need to get in and then they need to feel valued. it is a very complex thing and certainly... but you can still tailor, there is still things like community is important to generations. a sense of doing right in theirjob, the moral issue of that and also the giving