so much attention and food has gotten so much attention. i believe, especially after the pandemic, we have realised how major in our health what we eat is. so i think that combined with how much attention food has, how social media has become such a, you know, food has become an eye candy for social media and for travel and it's an attraction, and chefs, we have sort of become personalities that we didn't used to be. restau ra nts restaurants have become places where we think about how we live and the way that we live. i've been very lucky to be able to observe this magnificence cultural heritage that we have in mexico through food and ingredients and traditions. that most people don't know of, so when they come to mexico, not only do they discover, you know, how colourful