Please. Please please. Each she's a. Young asian that was. Not you music show I mean also has a go and we've got a big show for you today thank you Mr Bubby fiction just before me does bring on the new music. Leave for. The kiddies day. a mysterious. Coming soon. Most in demand produced in the British Asian music scene right now is to be told him about who has a go in. It when a 6 night b.b.c. Asian Network. Live to hear from you this Wednesday night. Let me know this is. Hall prophecy in Palm Beach pains check out. They need to. Actually. I j and. Then. Ok. D.j. Hot not to be confused with the breakfast show this is a producer d.j. . I'm prophecy on the brain on this one as well as the. Good She now and then also debuted at number 3 on the official age of music charges that huge huge achievement to be honest straight out of a 3 that was. How we doing today we'll get this Wednesday night this is the new music show it's not about b.b.c. Introducing So if you've never had a show before basically you can a Lowe's a different crush on her music so we don't speak to stick to one type of music the hip hop throwing that crying a part of a base driven stuff some of the stuff that we I mean I figured out what the John Raese Eva So it's a good mix of lows Achaeans and in between. You can get poppin into the show so today we've got a lie on he's a super producer at the moment talking to him about his life and what's happening in terms of music and how he's managed to like come on over and take over. As well is that. Every week on the show we like to have this thing called inside knowledge now if you don't know what it is I'm going to explain to you very simple let's a cool people on the show that on necessarily like the front people when it comes to music so not like syngas or opposite of the people behind them so like your manager is record label executives people even stylist who founded on previous Levi journalist songs are basically people that work in the music industry. And today we've got ya's coming on the show today he's going to talking to us about social media because that's the big thing all bought is like how do you grow my social media game how do I make a big cloud why people of. Series how to get the music out to the masses hopefully as a going to help us out a little bit. From all. They will get and then we've got the hype machine run the show is about. Right now on a play upon you tune 1st time this is being played anywhere in the world. By regret Split. I want to see you link me Live So coming up on the show we've got young folks was all about social media that's happening in about 10 minutes time but right now want to play you a remakes of a track that we've been supporting like every lead on this show you know Rico don't you Yep she's on the show but 2 weeks ago we before that she issues of introducing the week Scott truck no need I was being played all over the place right now even. On the B.B.C.'s never play list absolute love and not one well my friends I have an exclusive for you right now they struck a mean head anywhere before this is the remakes to Rica's no need. For nails on hear in the remakes of a truck no need. To start a genius b.b.c. Introducing Phoebe see there could be a case for the sing a side the easiest websites navigate one show on their approach to music if you're an artist and thus it leaves a restless start. Nash's on the playlist and everything. After this one Roger Kemarre and divine see some. Live. Live live live. Live. Any time of. The. Week the public didn't. a club. To be due. Mainly. Live logic Larry and divine city slums city slums from Raja Kemarre a Grammy nominee and all. The true machining so we divine the rapper from India that everyone is going to be crazy about has been for the past 2 years. So this is just that this is the b.b.c. . Right now it's time for some inside knowledge where we'd like to invite people from the music industry to come in and give us some advice on how when everything works behind the scenes and today we've got so he's a d.j. As well as like seriously I'm look I'm looking I see v. And it's just making my life look like I have nothing to fear the pages of as those pages this is a d.j. As well as also a co-founder of future beats rec or he's also a social media guru he's worked out place to be t.v. Records also work for Ministry of Sound then when you haven't worked for yet try to conquer the world still rather. We've got yes in the building today he didn't provide a good drummer how you can match the names as well as for the c. It's meant to happen. As either works maybe other parents Korea and I as a result feel like I have to call you or you can call me as well as the don't mind all refined mix that will remake this thanks for coming down bro Thank you Ron The opportunity is well no problem I hopefully should be able to share some knowledge with some authors the people I want to cry grow their social media game want to construct not today but before we do that this is. A little bit but what is it that you do when it's not your full same thing from a full time thing on a social media analyst on the side all of the day jobs stuff this record label is all about putting the spotlight on young artists right helping them enable them with the tools to grow themselves nice and ideally every track that we release on our label Futurist records we also help the artist grow their presence from beforehand so it felt like a natural step to evolve into many different things Ok And essentially I want to change the mindset of the people we work with how they approach their music and how they approach the social media game right I love it so it's a lot of development involved with your labels most definitely yes sonically and personally as well love that love the opposite of that when you say you know it's tell you we talk and we've done release of the guys in 17 years old to guys who are in you know them it's a. Yeah so I think age doesn't matter so much as what you're bringing to the table Yeah both musically and you know as a person as well that's very important part of a being an artist you don't know what was on his heart if someone is to be teachable you know they need to be like open to constructive criticism and open to be able to work hard because the label doesn't do all the work the artist has to take the brunt of it as well that's very true my what kind of sound is your label so I'd say if you were you know travelling to our space and a very dreamy electronic futuristic soul kind of nice What kind of the labels would you say are quite similar so one of my favorite labels in the world is dark and wax spaced out in Singapore and the hardest working label in the business in my opinion is who what and where recordings Rioch an artist like a true not-A Andrews that dude so I love electronic music bass bass overlit tonic music yeah definitely I can evolution of r. And b. Yeah into more electronic production based sounds of a lot of electronic music the market is online it's streaming is when it is comfortable fit because I guess music only became a mainstream with the digital age before the cd age yes there were influences it was as heavy as as it is today was definitely a Sound Cloud was the explosion of everything we ever known so we started with a label with you know 0 followers and we grew that to about 20000 also in tandem with a radio show yeah so the artist that we release we promote them and power them via radio Ok to work hand in hand I see so how does it work the man social media. 0 to 20000 approach how do the heart of it starts by what your intention is to find your purpose 1st Ok And once you you know why you make music you project that through every Facebook post you write every tweet you do every caption you do your live in your mission Ok And then once you have that there are some basic optimizations you need to learn but then once you've done that it's about everywhere you go capturing those content milestones that's what cannot capture where I am whether it's the microphone whether it's wiping. The card right as you go on the tube has to be a reason to capture content and then you build a story and you know chapter by chapter and so people want to follow you every day what he doing today was the of to. Bring him into your life. How do you. Make sense when you do that kind of content in your already existing followers will see that how do you branch out to the new followers how do you expand their 1st you go take a leap of faith so you've got to make some content where no one knows who you are again you've got to be you know determined enough not to say nobody commented I'm not going to do a post again you've got to grind until you know asking the right questions until someone does reply thank them for their reply and you build a conversation Ok And then when it comes to reaching new audiences you have to spend money to make money tips like using Facebook boosting on a business page spend a lot of money to target people interested in electronic music interested in the types of things that relate to your music Ok opens you up to new audiences I see Ok but a lot of people say in terms of whenever you there were no pro the music to the internet I don't really want to try I don't really want to meet my music as want to do that is the recipe for disaster in the music game today I think if you want to be a producer that's perfectly fine for you yeah you could make money leasing your beats and you know selling on a business relationship because you want to be an artist is part and parcel of modern promotion I think there's less reliance on print magazine Sometimes I just starting out and much more reliance online networks and blogs and that kind of thing so in order to push yourself you have to put yourself out there but of course you do you haven't you know there's a lot of questions asked as well we're going to talk about social media versus the traditional media we'll get into that a bit more with us again so how to get your music out and different platforms that are available online we're going to call about that before we do you both musical and a good indeed. Your friends are these guys released in your labor. Is optimize what you're playing Ok so go buy a dream buy How does it become a bail a car yeah these are family to me Ok took them about by a friend of mine from Baltimore so the 1st time I had a music was on the future Beach show episode 150 right and my scuse me have said 100 Ok I'm a business fun a complex play touch you and I would rewind back to that same moment that you began and just had that one song on repeat it wasn't online anywhere in a building amazing friendship with she's a super human being and she supported loads of us like Jordan Newman opposite the kids this Friday Friday she's incredible so she's based in America based in Baltimore on his person lived Ok let's have a listen to this is called Bad dream. Dream That it does for the mayor of this right now my dream I should say this to go from Baltimore thank you for introducing us was we've just found a new addiction all is now thank you so welcome So yes is with me right now he's a social media guru and we talk about social media and music so hopefully give me some great advice and help you guys the new music make is in terms of your social media game this is quite different platforms you called to mix cloud you go to institutes not shop is it worth joining every single social media I wouldn't say so I'd say go where you're most comfortable to feel most comfortable taking pictures. A phone like Instagram is probably best for you Ok whereas if you will definitely. A wordy kind of person then Twitter's way to go Yeah and it's about how can you choose a platform to network with other people it's not really about attracting likes to you it's about showing love to get love Ok Ok Well Facebook does seem different on Facebook old now isn't it depends on your intention like here me a Facebook page is much stronger than a profile profile can only connect with 5000 people and yeah a page is unlimited so really you're holding a self to a glass ceiling if you choose to lose a Facebook profile Yeah because you can always work harder yeah if you move to a page there's so many advance functionalities and you don't get a profile but you're right the demographic is changing a lot of pluses and migrate into Facebook and younger audiences are moving Snapchat and Instagram stories yeah just personal preference really but also like I've know it's whenever I say post a video on Facebook I'll get more likes if I post to stay a saying I want food or whatever just a 3 word say is I'm here 3 or 4 likes if that makes me feel like no one cares about me anymore is this. Considered something we're posting something on Facebook for example. I think video content is always growing and growing yet so that's the reason visual content performed much better than wordy content who's got time to read just a is just really check out my new song just just. See me personally I hate the word check out Ok Why would you say that I would say just check it out in it check it out or. I would just say you know I've put the song together let me know what you think once you've had a listen to that invites them to give you some feedback sounds more personal that way that it does what follows not on Instagram where Jimmy I'm sorry so I thought if you post info throws on your your Facebook or. Even Is it right would you records stick to Instagram because that's where the photos belong definitely it's up to you and I would personally am to describe the context of the photo. So the who what where and why Ok so don't just post a picture fuming that it gives you all the context you need to make sure you explain who you're with where you are and why you're there Ok and that way you'll really like I said narrating the story in telling your chapters of a milestone so in your head you've got to have the game so it's like I'm an artist I want I want people to be able to consume my music coming from an ex demographic right and then from there I create the story and bring it along and attract the new audiences that's your advice right absolutely if you just aim to attract as many likes as possible yet you end up looking so desperate it will backfire if you don't actually watch the numbers it's not numbers not really important what you do with those numbers that really count is was a big no no in social media that you'd say for example this is one thing that I was look up whenever nice as me this stuff is the following to follower ratio if the following 24000 people and they got 24000 follows I kind of see that as a bit of a cheat is that how it's seen is that a great way of actually getting those of followers because you've got 25 k. Followers I would probably question why that person is following 24000 people because you can't keep up and read that much content so I only follow people I find generally interesting you know friends the new friends who I don't follow you know follow me right now but I do fully brother. Ali I really do Ok. But not I would make sure that my time is interesting to read you know you go through I want to be like impressed by everything I see on there I don't want to see any spam and the other big known as our hash tag music artist actually rapper has type production. People do the hashtag Yeah does that bring in new audience is that was that something you should really avoid I would ask the person how often do you go in search hash tag artist to find other artists nobody does it if you would want to find music I would look at where your audience are what they're searching where they are I would search topics and names and. Artist named this Dove always would do that for example Michael Jackson if someone tagged a cover of Michael Jackson point Michael Jackson I would most likely be interested in seeing it. I'm looking for the right now bro you know your productivity that I get in their lives all the any social media yays that you should always try to get it he said build a story settle up a little technique so if I'm right in the tweet right now any little things that you'd say trying to do this I Facebook's always evolving so I think that's working the best right now is you are in a comment that's very strong right now. And also when you write a link they automatically generate some text Yeah and you can reword that text if you want right Ok you know the click bring style text that you get Yeah I do a bit more of that is click good I think it has its positives and negatives of this fake news out there in the world clamping down on that yeah but I think if you saw you know 5 ways to increase your production game yeah I would like to read that kind of thing I want to know the 5 ways I care it's a good tactic I see a lot of people were like oh my gosh check out the time ago arrested Obama blah and then you look at the video or you look at the track or you check out he like no you didn't and that's a bit disappointing in. Her online they'll think is the culture Yeah but I got you to click in the 1st place it is related t.v. Attention made me angry afterwards though I watched it with oh you still watched you still did this talk about just quickly before going to the next track of yours . Political views and online like you storm the just on Sundays and they tweet about politics and stuff and it seems like they get a lot of attention whenever they do that is that something you'd advise someone to sort of do always that something should basically stay away. Interesting I'd say never to go on a rant Perhaps but if you want to inspire others to a political movement like mine like yeah then you might be able to influence other people but if you're trying to be a musician who's just going on a a mad run yeah maybe it's not advisable for your followers because I followed you for music not for politic not for politics depends on what you stand Yeah because it's funny the example you mentioned something the music that was a big saw a campaign a lot so grime artist got behind that. And the reason I'm asking is because is it right to jump on a bandwagon like that even if you know sure about it or just stay away I think my opinion in general would be to stick to what you know yeah I believe in and so if you was a strong advocate of politics and you were fascinated by it yeah definitely push whatever agenda you have in a non preachy way I can be you know factual getting both sides to arguments here not being biased but also you know be a self ultimately focused on your friend. And know your facts as well let's listen in Paul understand now the next part of the interview slash chat we're going to have going to show an example of an artist who has 0 going to make a noise up who has 0 followers and I want your tips and advice on how we can grow an artist from literally scratch to Garvie some followers but before we get into that compromise my brother says his birthday we have a day is happy but. He did release on our record label a while ago this tune in particular is from his e.p. Is coming out Friday I called t. And love seats e.p. It's a track called compromise produced by another artist who's like family amazing and it's a band track I love it Ok this is made maybe. It's one. It is a month from a no lose you. Know what. I mean this is a what's up with energy security. This. Would. Be bad enough but you. Should get a. Green tea would tell me the amount we. Can sleep player playing a game player like Jack. Early Saturday let's. Play a glint playing lead. Me . To. Stand up. And. Play for dedication. Played. For. Nearly an hour we. Compromise. The others because. Whichever you for. Which would you prefer to as you as the as an. Easy 3 letter is true you still get wrong. What did what was the worst one you've ha