Tractor to Twitter: How farmers developed their social media plan to convey their views SECTIONS Share Synopsis he protesters have a strong presence on other digital platforms such as Twitter, Instagram, Snapchat and YouTube as well to tell their side of the story directly to whoever is willing to listen. Agencies The farmers say they were forced to develop a social media strategy as people opposed to their demands were spreading false news and propaganda online. On December 30, just ahead of another round of talks between the farmers and the Centre over three contentious draft laws, a representative of the Bharatiya Kisan Union (Dakaunda), Jagmohan Singh, took to Facebook Live to give Kisan Ekta Morcha’s followers a preview of the talks.