Share this article Share this article PLANO, Texas, Feb. 10, 2021 /PRNewswire/ -- Toyota Motor North America (TMNA) announced plans to debut in the U.S. market this year, three new electrified models – two BEVs and a PHEV. "We continue to be leaders in electrification that began with our pioneering introduction of the Prius nearly 25 years ago," said Bob Carter, TMNA executive vice president of sales. "Toyota's new electrified product offerings will give customers multiple choices of powertrain that best suits their needs." (PRNewsfoto/Toyota Motor North America) The new electrified models further expand Toyota's U.S. leadership in alternative powertrain vehicles. Toyota has over 40% share of the total alternative fuel vehicle market, which includes a 75% share of the fuel cell market and a 64% share of hybrids and plug-ins. By 2025, Toyota's goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%.