TikTok takes on Facebook with US ecommerce push 7 Feb, 2021 10:00 PM 4 minutes to read Viral video app set to unveil a suite of new online shopping tools. Photo / Getty Images Viral video app set to unveil a suite of new online shopping tools. Photo / Getty Images Financial Times By: Hannah Murphy in San Francisco TikTok is planning an aggressive expansion into ecommerce in the US, where it will go head-to-head with Silicon Valley giant Facebook. The Chinese-owned viral-video app has briefed advertisers on a number of new features for 2021, according to several people who have seen its plans, such as a tool that lets its most popular users share links to products and automatically earn commission on any sales.