Design News, Delivered —xx, your friends at Business of Home This new spin on e-design is about to blow up This new spin on e-design is about to blow up Leo Seigal was helping his friend, buzzy Los Angeles–based designer Jake Arnold, with his Instagram account, and had a thought: Why not turn an overstuffed, unmanageable inbox into a revenue stream? “I couldn’t believe how many people were DMing him! Every week he would get hundreds of messages from people asking, ‘What should I do with my curtains?’” Seigal tells Business of Home. “My thought was, How do we create a model so that you can help all these people?”