Monday, 24 May 2021, 11:38 am
The Warehouse has called time on the sale of fireworks
from this year onwards, after research showing customer
support for the move. Customer insights showed that more
than half of those surveyed preferred to attend public
fireworks displays than have fireworks at home. Twenty-eight
per cent didn’t participate in fireworks at
all.
Chief Product Officer, Tania Benyon said the sale
of fireworks no longer held true to The Warehouse values.
“Like any of our product ranges, we assess them and we and
make changes accordingly,” she said. “Feedback from our
customers shows that while many are supportive of public