Anthony Mitchell
Leadership is challenging at the best of times, but how you lead during an environment of complexity and ambiguity is the real test of your capability, writes Anthony Mitchell
While we may not be on track for a recession in 2020, economists have predicted the lowest global growth since 2012. If you find yourself in a position of leadership during lean times, when there may not be a rising tide in your favour, what are your options for staying afloat?
1. First, challenge yourself to ask “how might we maintain growth with the resources we have?”
For example, this might mean making smart investments in marketing. A renowned example of this is Samsung, whose heavy investment in these areas during the last recession led to their successful reinvention as an innovative brand. This catalysed the release of the first Galaxy smartphone and provided strong competition to the Apple iPhone of the time.