The SDOG ETF: Dividends, Value, and More The ALPS Sector Dividend Dogs ETF (SDOG) is a high dividend/value asset. With both styles soaring this year, the ETF boasts considerable momentum. SDOG tries to reflect the performance of the S-Network Sector Dividend Dogs Index, which applies the “Dogs of the Dow Theory” on a sector-by-sector basis using the S&P 500 with a focus on high dividend exposure. SDOG’s equal-weight methodology is important because it reduces sector-level risk and dependence of some groups that are considered to be imperiled value ideas. While much attention has been paid to the value resurgence in recent months, there are reasons to believe this value rebound could last for awhile. Additionally, SDOG can be paired with still-viable growth funds.