The Plain English Guide to Sticky Prices Some things never change. The world never stops turning. Arnold Palmers are always the best drink to order on a restaurant patio in the summer, and Betty White remains a national treasure with every passing year. There are plenty of other examples I could cite — those are probably the main ones though. Consistency is, well, consistent in a lot of fields, and pricing is no exception. Certain goods' and services' prices can be extremely resistant to change — they're prices that stick and are, naturally, referred to as sticky prices. Here, we'll explore price stickiness a bit further, go over some examples of sticky prices in practice, and contrast the concept with its natural opposite: flexible pricing.