The one thing that your competitors cannot take from you Talent, good ideas, good ideas, good product, great service, great financial model are all attributes your brand possesses. But guess what, your competitors also possess those attributes. It is no longer enough to be creative, have a good product or service, it is about selling the uniqueness of what you have to offer. Without the ability to sell your brand, your brand just remains with you, there will be no one (customers) to buy into the product or service your brand has to offer. The story of your Brand Every brand across the globe is figuring out ways to tell the story of their brand in order to influence consumers to buy into their offerings. This is the secret key that your competitors can never take away from you, Your story.