The North Face Is Everywhere, That's Not by Chance | Highsnobiety This Is Why The North Face Is Everywhere Highsnobiety / Eva Al Desnudo Researched and written by Editorial Director Christopher Morency, our Special Report series takes a deep dive into the brands, people, and consumers that make youth culture tick. Through interviews with business executives, cultural leaders, and other experts, we examine where today's new luxury market stands, and project where it's going. To stay in the know, and for more insights like this, subscribe to our weekly Insights NL. The North Face is everywhere, and we can’t seem to escape it.