The New California Privacy Protection Agency and Its Impacts

The New California Privacy Protection Agency and Its Impacts on Business and Consumers | Newmeyer Dillion


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The recent passage of the California Privacy Rights Act (“CPRA”) has ushered in the first agency in the United States created for the sole purpose of protecting the privacy rights of Californians: the California Privacy Protection Agency (“CPPA”). The CPPA will have the full administrative power, authority, and jurisdiction to implement and enforce the California Consumer Privacy Act (“CCPA”) and the CPRA. Because of the potential for exposure due to violations, businesses should familiarize themselves with the new law and the accompanying requirements before enforcement commences. The CPPA is governed by a five-member board, consisting of Jennifer M. Urban, John Christopher Thompson, Angela Sierra, Lydia de la Torre, and Vinhcent Le, whose appointments were recently announced. The CPPA will have three main functions: education, rulemaking, and enforcement. Below is a synopsis of the CPPA’s predominant functions.

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