Lotus Range The most popular colours for a new car in 2020 were grey, black and white - but not everybody wants to be that on trend. Whilst red was once the paintwork of choice for a flashy sportster, there’s now a dazzling palette of colours to ensure a supercar really stands out from the crowd. Buyers are willing to pay tens of thousands of pounds to add a special splash of paint to their cars. All the luxury brands, from Bugatti to Porsche, offer personalisation programmes, with a ‘boutique’ of colours that go way beyond anything created by Farrow & Ball.